NMIMS Solved Assignment Strategic Management

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School for Continuing Education (NGA-SCE)

Course: Strategic Management

Internal Assignment Applicable for September 2020 Examination

Assignment Marks: 30


1.South Korean automotive major Kia motors is exploring the possibility of shifting its automotive plant from Andhra Pradesh to Tamil Nadu, India. Assuming that this shift does indeed happen to Sriperumbudur near Chennai, perform a Stakeholder analysis comprising of 3 steps & outline all the processes that you shall follow as a consultant to Kia Motors to satisfy the needs of all stakeholders.


2.Monnalisa is one the leading Italian single brand company of children's clothes that wishes to enter India’s Retail market. Conduct a PESTLE analysis for Monnalisa in India & suggest whether Monnalisa should enter India or otherwise.


3.You are the Chairman of Mush Mushi Motors in Japan. Your Indian subsidiary Mush Mushi India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 45% & 15% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?


b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons.