UPES Solved Assignment | Research Methodology | Assignment 1 | Literature Review on a Research Problem | Assignment 2 | Developing a Sample Questionnaire for Customer Data Collection

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 Assignment 1 | Literature Review on a Research Problem

Assignment Content

 Assignment Description

In this assignment, you will have the opportunity to explore a research problem of your choice and conduct a literature review by analyzing at least 10 research papers related to the selected problem. The objective of this assignment is to develop your skills in critically reviewing existing literature and synthesizing key findings to gain a comprehensive understanding of the chosen research problem.


 Select a Research Problem

a.      Identify an area of interest within your field of study or a specific research problem that you would like to explore further.

b.      Ensure that the chosen research problem has sufficient existing literature available for review.


Conduct a Literature Search

a.      Utilize academic databases, research journals, online libraries, and other credible sources to gather relevant research papers on your chosen research problem.

b.      Aim to collect at least 10 research papers published within the past 5-10 years to ensure relevance and up-to-date information.


Read and Analyze the Research Papers

a.      Read each research paper carefully, focusing on the abstract, introduction, methodology, results, and conclusion sections.

b.      Take notes on the main objectives, research methods, key findings, and any gaps or limitations identified in each paper.

c.       Pay attention to the research methodologies used, theoretical frameworks, data analysis techniques, and other relevant aspects.


Organize and Synthesize the Literature

a.      Create a structured framework to organize the key points and findings from each research paper.

b.      Identify common themes, patterns, and trends emerging from the literature.

c.       Analyze the similarities, differences, and controversies among the research papers and identify any gaps in the existing literature.


Write the Literature Review

a.      Start by introducing the research problem and its significance in the field.

b.      Summarize the main findings, methodologies, and theoretical frameworks of each research paper, highlighting their relevance to the chosen research problem.

c.       Analyze and synthesize the literature, emphasizing the consensus, contradictions, and gaps in the existing research.

d.      Provide a critical evaluation of the methodologies used and highlight any methodological or theoretical limitations.

e.      Conclude the literature review by summarizing the key insights gained from the reviewed research papers and identify future research directions.


References and Citations

a.      Ensure proper citation and referencing of all the research papers reviewed using an appropriate citation style (e.g., APA, MLA, Harvard).

b.      Provide a comprehensive reference list at the end of your literature review, listing all the research papers in alphabetical order.

Note: Your assignment will be evaluated based on the following criteria:

·       Selection of an appropriate and well-defined research problem

·       Inclusion of at least 10 recent and relevant research papers

·       Comprehensive analysis and synthesis of the literature

·       Identification of common themes, trends, and gaps

·       Clarity, coherence, and organization of the literature review

·       Critical evaluation of methodologies and theoretical frameworks

·       Integration of proper citations and references

·       Overall structure, coherence, and quality of writing

Assignment 2 | Developing a Sample Questionnaire for Customer Data Collection

Assignment Content 

Assignment Description

In this assignment, you will have the opportunity to develop a sample questionnaire for collecting data from customers. The objective of this assignment is to familiarize yourself with the process of designing a questionnaire and crafting effective survey questions to gather relevant data from customers. You are free to choose any area of research or business context that aligns with your understanding and interests.



Choose a Research Context

a.      Identify a specific research area or business context where customer data collection is relevant. This could be related to customer satisfaction, product feedback, market research, or any other area that interests you.

b.      Ensure that the chosen research context provides ample opportunity for gathering valuable insights from customers.


Define the Research Objectives

a.      Clearly state the objectives of your data collection effort. What specific information or insights do you aim to gather from customers?

b.      Ensure that the objectives align with the chosen research context and are realistic and achievable.


Design the Questionnaire

a.      Start by developing a brief introduction that explains the purpose of the survey and assures respondents of the confidentiality and anonymity of their responses.

b.      Identify the demographic or background questions that will help you understand your target customers better (e.g., age, gender, occupation, etc.).

c.       Craft a series of questions that align with your research objectives. These questions can be multiple-choice, Likert-scale, open-ended, or a combination of different question types.

d.      Ensure that the questions are clear, concise, and unambiguous. Avoid leading or biased questions that may influence respondents' answers.

e.      Consider the logical flow of the questionnaire and group related questions together.

f.        Include a mix of closed-ended and open-ended questions to gather quantitative and qualitative data.

g.       Limit the length of the questionnaire to ensure respondent engagement and participation.

Pilot Test the Questionnaire

a.      Share the questionnaire with a small group of individuals who represent your target customer base or have relevant knowledge in the chosen research context.

b.      Collect feedback on the clarity, relevance, and effectiveness of the questions.

c.       Use the feedback to make necessary revisions and improvements to the questionnaire.


Reflect on the Questionnaire Design

a.      Write a brief reflection on the process of designing the questionnaire.

b.   Discuss any challenges or considerations you encountered during the questionnaire development.

c.       Reflect on the importance of well-crafted questions in obtaining meaningful insights from customers.

Submission Guidelines

1.      Submit your completed questionnaire along with the reflection on the questionnaire design.

2.      Ensure that your questionnaire is well-organized, clearly presented, and easy to understand.

Note: Your assignment will be evaluated based on the following criteria:

·       Clarity and relevance of the research objectives

·       Design and structure of the questionnaire

·       Effectiveness and appropriateness of the survey questions

·       Inclusion of demographic or background questions

·       Consideration of respondent engagement and participation

·       Incorporation of feedback from pilot testing

·       Reflection on the questionnaire design process

·       Overall presentation, organization, and quality of the submission