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Course Code                                      :           MS-01
Course Title                                       :           Management Functions and Behaviour
Assignment Code                              :           MS- 01/TMA/SEM-I/2015
Coverage                                            :           All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

1.      What are Management processes? Critically discuss the necessity of each managerial process and its logical sequencing in relation to other processes in an organizational set up. Explain with the help of your organizational experience, or the ones you are aware of. Briefly discuss the vital details of the organization, you are referring to.
2.      What are the assumptions of different decision making models which either describe how decisions are made, or prescribe how decisions should be made? Identify varying degrees of knowledge under which the decisions are made, and explain with the help of organizational examples you are familiar with. Briefly describe the organization to help understanding the context, you are referring to.
3.      Describe the process through which traditions and customs are maintained in any organization. Identify the factors that contribute to the uniqueness of each organization. Discuss the above concepts with the help of organizational examples, you have come across or you are familiar with. Briefly describe the organization/s you are referring to.
4.      What is the process of communication, what are the intentional or unintentional barriers that prevent organizational communication/s to be effective? What a manager should do to make his communication effective in an organizational set up? Explain with relevant organizational examples and describe briefly the organization/s and the situation/s you are referring to.

5.      Briefly describe various leadership styles. Is leadership a process of shared influence on the work group? Substantiate your answer with relevant organizational examples and/or cases you are familiar with or you have come across. Describe the organization/s and the context you are referring to.

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Course Code                                      :           MS-02
Course Title                                       :           Management of Human Resources
Assignment Code                              :           MS-02/TMA/SEM-I/2015
Coverage                                            :           All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

1.      Briefly explain the need for, types of, and the uses of various psychological tests in the evaluation of candidates during the recruitment and selection process of an organization. Explain with examples you have had in the organization you have been working in, or you are familiar with. Briefly describe the organization and the context, you are referring to.
2.      What is competency mapping? Briefly describe various methods involved in it. Explain the competency approach to job analysis. Explain/reflect on the benefits of competency mapping in organisational functioning and observance of various organisational processes, drawing from the experience you have come across having worked in an organization. Briefly describe the context and the organization you are referring to, to help understand your answers.
3.      Define and describe the ‘role systems’, distinguish between the ‘position’ and the ‘role’ in a ‘system’. Explain the significance of ‘role’ in ‘person-system integration’ based on your organisational experience or the ones you are aware of. Explain the role and significance of ‘person-system integration’ in determining effectiveness of the teams in an organisation. Briefly describe the vital details of the organization and the situation to support you answers.

4.      Discuss the dynamics and relationship between motivation and rewards. Critically evaluate the role of financial reward systems and different types of employee benefits in improving organisational performance. Explain with the help of the experience you have had in the organisational situation/s, or the ones you are aware of. Briefly explain the organization and the context you are referring to.

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Course Code                                      :                       MS-03
Course Title                                       :                       Economic and Social Environment
Assignment Code                              :                       MS-03/TMA/SEM-I/2015
Coverage                                            :                       All Blocks
Note: Attempt all questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.             Explain environment of business in detail and examine the interaction between economic environment and business management giving suitable examples.
2.             Evaluate the working and performance of public sector in India.
3.             a) Describe the salient features of the protective policy adopted by the government for Small Scale Industry (SSI).
b)  State the objective and achievements of administered price mechanism.
4.             a) Analyse the need for foreign capital for a developing country. Give illustrations.
b)  Define Balance of Payments (BoP). Briefly discuss the significance and composition of BoP.
5.             Briefly review the impact of economic reforms in India in terms of achievements and failures.
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Course Code                                      :           MS-04
Course Title                                       :           Accounting and Finance for Managers
Assignment Code                              :           MS-04/TMA/SEM-I/2015
Coverage                                            :           All Blocks
Note: Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.   “Accounting is closely connected with control”. Elaborate this statement and discuss the role of accounting feedback in the process of control.
2.   The balance sheets of XYZ Ltd. as on Dec. 31st, 2013 and 2014 are given below:


Balance Sheets of XYZ Ltd.


(Figures in Rs.)

Liabilities
31.12.2013

31.12.2014

Assets
31.12.2013
31.12.2014
Share Capital
6,00,000

8,00,000

Fixed Assets
16,00,000
19,00,000
Capital Reserve
----

20,000

Less Dep.
4,60,000
5,80,000
General Reserve
3,40,000

4,00,000


11,40,000
13,20,000
Profit & Loss A/c
1,20,000

1,50,000

Investment
2,00,000
1,60,000
Debentures
4,00,000

2,80,000

Current Assets
5,60,000
6,60,000
Current Liabilities
2,40,000

2,60,000

Preliminary Exp.
40,000
20,000

Proposed

60,000


72,000





Dividend Provision for Tax Unpaid dividends


1,80,000

--- 19,40,000


1,70,000

8,000

21,60,000






19,40,000








21,60,000


Additional Information:
During the year 2014, the Company:
1.      Sold  one  machine  for  Rs.  50,000, the  cost  of  which  was  Rs.  1,00,000  and  the depreciation provided on it was Rs. 40,000.
2.      Provided Rs. 1,80,000 as depreciation.
3.      Sold investments at a profit of Rs. 20,000, which was credited to Capital Reserve.
4.      Redeemed 30% of the Debentures @ 105.
5.      Decided to value stock at cost, whereas previously the practice was to value stock at cost less 10%. The stock according to books on 31.12.2013 was Rs. 1,08,000. The stock on 31.12.2014 was correctly valued at Rs. 1,50,000, and
6.      Decided to write of fixed assets costing Rs. 28,000 on which depreciation amounting to Rs. 20,000 has been provided.

Prepare the Funds flow statement for the year 2014.
3.   A company engaged in production of dairy products wants to buy a new spray dryer to replace one which is having frequent breakdown. It received offers for two models of spray dryers S1 and S 2. Further details regarding these models are given below:
Particulars

S1
S 2
Installed capacity
(units)
10,000
10,000
Fixed overhead p.a.
(Rs.)
2,40,000
1,00,000
Estimated profit at the above capacity
(Rs.)
1,60,000
1,00,000

The skimmed milk powder manufactured using this type of machine (S1 or S 2)   is sold at Rs. 100 per unit.
You are required to determine:
a)      Break even level of sales for each model.
b)      The level of sales at which both the models will earn the same profit.
c)      The model suitable for different levels of demand for the product.
4.   a) Describe the characteristics of a flexible budget?
b) “For Private Sector’ budgets are important in profit planning, but budgets are costly for Not- for  Profit organization” Discuss.
5.   Rearrange the given statement in a form suitable for analysis and calculate:-
(i)                 Ratio of current assets to current liabilities
(ii)               Ratio of outside liabilities to net worth
(iii)             Ratio of net worth to fixed assets
(iv)             Ratio of sales to fixed assets
(v)               Ratio of sales to net worth
(vi)             Liquid ratio
(vii)           Fixed assets ratio
(viii)         Proprietary ratio
(ix)             Capital turnover
(x)               Debtors Turnover ratio
 Condensed Balance Sheet

2013
Rs.
2014
Rs.
Assets:


Cash at Bank
1,53,800
2,60,200
Trade debtors
1,12,600
1,17,100
Stock
5,61,600
4,94,600
Fixed Assets less:- Depreciation
21,72,000
21,98,100

----------------- 30,00,000
--------------- 30,70,000

Liabilities and Capital


Creditors
2,00,000
1,60,000
Bills payable
1,27,500
65,000
Debentures
10,00,000
10,00,000
Reserve and Surplus
6,72,500
8,45,000
Paid up capital
10,00,000
10,00,000

----------------
----------------

30,00,000
30,70,000
Sales
18,00,000
19,50,000



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Course Code              :           MS - 05
Course Title               :           Management of Machines and Materials Assignment Code                                   :           MS-05/TMA/SEM-I/2015
Coverage                    :           All Blocks

Note:  Please attempt all the questions and submit this assignment on or before 30th April to the coordinator of the study centre.

1.      Explain in detail the framework of planning, organizing and control decisions in production systems.  Give suitable examples to explain the framework.
2.      What are the major techniques of work measurement? Discuss two important techniques with suitable examples.
3.      Under what circumstances would you use PERT as opposed to CPM in project management? Give some example of projects where each would be more applicable than the other.
4.      Explain the basic concept of value engineering. Choose any product, system or procedure that you are conversant with and apply the value tests to find out if there is a scope for value improvement in it.
5.      Explain the following in brief:
a)      Systematic waste reduction procedure
b)      Wastivity Indices
c)      Gross Wastivity

d)     Taxonomy of waste

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Course Code                                      :           MS-6
Course Title                                       :           Marketing for Managers
Assignment Code                              :           MS-6/TMA/SEM-I/2015
Coverage                                            :           All Blocks
Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

1.      (a) Distinguish Product Marketing Vs Services Marketing with suitable illustrations.
(b) The essence of Marketing is a “Transaction”. Explain the underlying meaning of the above statement and give reasons in support of your answer with suitable examples.
2.      (a) What are the major objectives of promotion strategy in a manufacturing and marketing organization? Suggest suitable promotion mix in the following categories :
i)                    Banking Services
ii)                  Smart phones
iii)                Mineral Water
(b) Explain the concept of market segmentation. Why do marketing firms undertake such segmentation exercise? Discuss the major advantages and demerits with suitable examples in the recent part.
3.      (a) Discuss the importance of the Marketing Research function and its application in the current business environment. What are the advantages and disadvantages that a firm accrues. Cite any two examples of your choice in the recent part.
(b) Distinguish and discuss, cyber marketing from conventional marketing. Discuss the advantages and limitations of cyber marketing.
4.      (a) What is New Product Development Strategy? As a product executive of a growing FMCG company discuss the various stages in the development process of a new product. You may assume any consumer product category to explain the stages.
(b) What is the role of Marketing Organization in an enterprise? Discuss the considerations involved in designing a marketing organization for Pan India Operations.

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Course Code                                      :           MS-07
Course Title                                       :           Information Systems for Managers
Assignment Code                              :           MS-07/TMA/SEM-I/2015
Coverage                                            :           All Blocks
Note: Attempt all questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.               Define the Internet, Intranet, and e-commerce. Write a note on e-commerce. What are the advantages of e-commerce over conventional business?
2.               Discuss why management needs information. Is it possible for the management of an organization to make effective decisions without the aid of an information system? Discuss.
3.               Indentify the role of transaction processing system in the development information system. Suggest few modules, you would like to add to improve the Marketing Information System.
4.               What are the three major areas of feasibility, which are addressed in system analysis? Which of the design lays out the components of the system and their relationship to each other, as they would appear to users?

5.               Define Artificial Intelligence and mention some of its current applications. What are artificial neural networks? Discuss their business applications.

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Course Code                                      :         MS - 08
Course Title                                       :         Quantitative Analysis for Managerial Applications Assignment No.                     :           MS-08/TMA/SEM-I/2015
Coverage                                            :         All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.      Calculate mean, median and mode from the following data relating to production of a steel mill on 60 days.
Production
(in Tons per day)
21-22
23-24
25-26
27-28
29-30
Number of Days
7
13
22
10
8

2.      In an automobile, the shaft (it converts translatory motion to rotatory motion) can fail either due to failure of bearing or failure of slider crankshaft mechanism. The probabilities of failure of bearing and crankshaft are 0.2 and 0.3, respectively, and the probabilities of failure of shaft due to failure of bearing and due to failure of crankshaft are 0.5 and 0.6, respectively. If the shaft has failed in an automobile, what are the probabilities that it failed due to either failure of bearing or crankshaft?
3.      The marks obtained in Statistical Methods paper in MBA First Semester examination of a Management Institute, followed normal distribution with mean 75 and standard deviation 10. If 250 students appeared at the examination, estimate the number of students, scoring:
(i)     Less than 70 marks,
(ii)   More than 90 marks.
4.      A manufacturer of LCD TV claims that it is becoming quite popular, and that about 5% homes are having LCD TV. However, a dealer of conventional TVs claims that the percentage of homes with LCD TV is less than 5%. A sample of 400 household is surveyed, and it is found that only 18 household have LCD TV. Test at 1% level of significance whether the claim of the company is tenable.

5.      Define correlation & Regression? What is the difference between the two? Give examples of a situation, where you will use them.

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Course Code                                      :           MS-09
Course Title                                       :           Managerial Economics
Assignment Code                              :           MS-09/TMA/SEM-I/2015
Coverage                                            :           All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.      “The opportunity cost of anything is the return that can be had from the next best alternative use.” Explain this statement with reference to gun-versus-butter debate.
2.      Describe each of the variables of demand function separately with the help of examples.
3.      Break-even production of a firm is 4,000 units, its total fixed cost is Rs. 40,000 and the variable cost per unit is Rs. 20.
(a)  Find out the price of the product.
(b) What should be the firm’s output to earn profit contribution of Rs. 20,000?
4.      “Price discrimination refers to the situation where a monopoly firm charges different prices for exactly the same product. Explain giving an example.
5.      “The increase in competition has not only increased the market size for telecom, but has also resulted in substantial tariff declines.” Elaborate this statement with the help of an example.
6.      Write short notes on the following:
a)      The Invisible Hand
b)      Envelope Curve

c)      Economies of Scope

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Course Code                :  MS - 10
Course Title                           :   Organisational Design, Development and Change Assignment Code                              MS-10/TMA/SEM-I/2015
Coverage                              :   All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

1.      What are the different approaches to organisation? Briefly explain the 7s model with the help of examples.
2.      Discuss the universal perspectives of Organisational Design. Identify the restructuring strategy being adopted by an organisation you are familiar with and make a brief analysis of the contingent factors that have influenced the strategy of the said organisation. Briefly describe the organisation you are referring to
3.      Explain the contemporary approaches to job design citing suitable examples.
4.      Define organisational diagnosis. Discus different methods of organisational analysis and cite how it is carried out in your organisation or an organisation you are familiar with. Briefly describe the organisation you are referring to.

5.      Write an essay on the process of change and enumerate how it is carried out in an organization.

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Course Code             :           MS-11
Course Title               :           Strategic Management

Assignment No.         :           11/TMA/SEM-I/2015
Coverage                    :           All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.
1.      Explain how the concept of  leverage stretch and fit positions the firm in the market. Illustrate your answer with the help of examples.
2.      What  are  ‘Strategic   groups’?   Explain  how  the  strategic   groups  help  the organizations in understanding the competition within the industry.
3.      Discuss the additional consideration for using experience curve effect.
4.      Chose an organization of your choice, which is expanding. Explain which type of intensification strategy the organization is following and why.

5.      Explain as to how the quality strategic decisions are affected with the change in leadership. Illustrate your answer with the help of a real world example.



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Course Code             :           MS - 21
Course Title               :           Social Processes and Behavioral Issues Assignment Code                                    :           MS-21/TMA/SEM - 01 /2015 Coverage   :           All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

1.      Describe the emerging scenario of organizations. Explain the steps to be taken by management into bring in the mindset of employees conducive to changing reality of business in an organization you are aware of. Briefly describe the organization you are referring to.
2.      Describe the socialization process. How socialization influence on personality, attitudes and values. Explains with the help of examples from the organization you are aware of. Briefly describe the organization you are referring to.
3.      Explain the relevance of behaviour modification in organizations and briefly discuss the role of ethics in behaviour modification.
4.      Explain various models of group development. Describe the model being followed in your organization or any organization you are familiar with. What can be done to increase group effectiveness? Briefly describe the organization you are referring to.

5.      Briefly discuss how organizational culture can be developed and describe the attributes of work culture and their relevance.


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Course Code              :           MS - 22
Course Title               :           Human Resource Development Assignment Code                                    :           MS-22 /TMA/SEM - I/2015 Coverage      :           All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

1.      What is the usefulness of Competency Mapping in overall organizational functioning? What are the basic steps followed in conducting Competency Mapping of an organization. Explain with an example.
2.      What are the generally followed phases in implementing Organization Development programmes in an organization? Are there any conditions which play important role in success of Organization Development in an organization? Explain with relevant examples.
3.      How do you distinguish between Information and Knowledge? Explain through the roles of a Knowledge Manager as to how do they help leveraging professional expertise in an organizational setup. Explain with relevant organizational examples you are familiar with. Describe the organization you are referring to.
4.      What are the objectives, psychological bases, and important consideration in designing reward system of an organization? Critically evaluate these with an organizational example of reward system you are familiar with or known to you. Give brief and relevant details of the organization you are referring to.
5.      Explain how HRD is being used for health and family welfare programmes in your area or any area you are aware of. Discuss the importance of developing the competencies of field workers in social and family welfare programmes.

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Course Code              :           MS – 23
Course Title               :           Human Resource Planning
Assignment Code      :           MS-23 /TMA/SEM - I/2015
Coverage                    :           All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.      Explain the role of HR professional in human resource planning process in any organization you are familiar with. Briefly describe the various forecasting techniques and how these techniques are being used in human resource planning.
2.      Explain the process of Job analysis. Describe the steps being followed in carrying out job analysis in an organization you are familiar with. Discuss various methods of collecting information for job analysis.
3.      Explain recruitment purpose, policy and process being followed in any organization you are familiar with. Describe the methods and techniques of recruitment.
4.      Explain the concept and need of Human Resource Audit. Describe the Auditing process of any organization you are familiar with. Discuss the common research techniques being used in auditing process.

5.      Explain the various methods of human resource supply in an organization you are familiar with. Discuss the employee turnover analysis. Describe the different techniques for supply management.
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Course Code              :           MS – 24
Course Title               :           Employment Relations
Assignment Code      :           MS-24 /TMA/SEM - I/2015
Coverage                    :           All Blocks
Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.     Describe the factors responsible for the evolution of Indian Labour policy. Discuss the recent developments in the field of industrial relations in India.
2.      Describe the Structure of trade unions in India. Discuss the methods of verification of union membership and state the advantage and disadvantages of each of these methods.
3.      Discuss the factors responsible for the future of participative schemes in India. What suggestions would you like to offer to make the participative schemes work effectively?
4.      Define grievance and discuss the role of Human Resource department in grievance handling. Explain various approaches of grievance resolution, in your opinion which approach is most effective and why?

5.      Explain various cultural aspects of employment relations. Discuss the recent developments in employment relations. How power and authority would play a role in industrial relations? Explain.

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Course Code                          :           MS-41
Course Title                           :           Working Capital Management
Assignment No.                     :           MS-41/TMA /SEM-I/2015
Coverage                                :           All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

1.                  Distinguish the different working capital financing strategies. Under the present capital and money market conditions which of these would you recommend to a consumer durable manufacturing firm. Explain with reasons & list out your assumption, if any.
2.                  You are required to recommend as to which of the policies given below should be adopted by a trader who wants to pursue a more liberal credit policy to improve sales. His current sales are Rs. 15 lacs per annum & average collection period is 30 days.
 Credit Policy            Increase in Collection Period                       Increase in Sales

P
15 days
Rs.
60,000
Q
30 days

90,000
R
45 days

1,50,000
S
60 days

1,80,000
T
90 days

2,00,000

The selling price per unit is Rs. 5. Average cost per unit is Rs. 4 and variable cost per unit is Rs. 2.75 paise per unit. The required rate of return on additional investment is 20 percent. Assume 360 days a year and that there are no bad debts.
3.                  Assume that the following quantity discount schedule, for a particular bearing, is available to a retails store:

Order Size (units)
0-49
Discount
0%
50-99
5%
100-199
10%
200 and above
12%

The cost of a single bearing with no discount is Rs. 30. The annual demand is 250 units. Ordering cost is Rs. 20 per order and annual inventory carrying cost is Rs. 4 per unit. Determine the optimal order quantity and the associated minimum total cost of inventory and purchasing costs if shortage is not allowed.
4.                  Assume that you are in import business. Does a bank need to be satisfied about your credit worthiness before extending non fund facilities to you. Discuss this issue with a Banker and explain fully.
5.                  “In simulating financial decision, the strategy that produces the best simulated result is not necessarily the optimal financing strategy”, do you agree with this statement? Why or why not?
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Course Code                          :           MS-42
Course Title                           :           Capital Investment and Financing Decisions Assignment No.                                          :           MS-42/TMA /SEM-I/2015
Coverage                                :           All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

1.                  What do you understand by Economic Appraisal of a project? Discuss the various aspects of economic appraisal and explain their significance.
2.                  What do you understand by Financial Reconstruction? How does it differ from reorganization of Capital? Discuss the steps involved in the formulation of Reconstruction Plan for a company.
3.                  List the various instruments through which corporate can procure finance and discuss the circumstances under which they are used to procure finance.
4.                  What is meant by cost of capital for a firm? What is its relevance in investment decision making? How is it calculated for different sources of capital?
5.                  What are the factors which influence dividend decisions? Explain Gordon’s model relating

to dividend policy.

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Course Code                          :           MS-43
Course Title                           :            Management Control Systems
Assignment No.                     :           43/SEM-I/2015 Assignment Coverage                               :           All Blocks
  
Note : Attempt all the questions and submit this assignment on or before 30th April, 2015 to the Coordinator of your study center.

1.      ‘New Management techniques such as Total Quality Management, Just in Time are in tune with the conceptual foundations of Management Control Systems’. Explain
2.      ‘Every responsibility center manager in an organization is an expense center manager also’. Do you agree with this statement and if so, try to explain the same by giving examples.
3.      Select any organization of your choice and study the long-term compensation plans of that organization? Give your views on the existing compensation plans that are being practiced by that organization.
4.      As a manager of a multinational company what are the difficulties that you may be confronted with while adopting management control practices across various countries.
5.      Study the ‘Christian Medical College and Hospital, Vellore’ Case given in Block 5 of this course and answer the questions given at the end of the case.


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Course Code               :           MS - 51
Course Title                :           Operations Research 
Assignment Code       :           MS-51/TMA/SEM - /2015 
Coverage                     :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.               Solve graphically:
Minimize         Z=6x1 + 14x2 Subject to
5x1 + 4x2 ≥ 60
3x1 + 7x2 ≤84
x1 + 2x2 ≥ 18
x1, x2 ≥ 0

2.               Using the following cost matrix, determine (a) optimal job assignment, and (b) the cost of assignments.


Machinist


Job




1
2
3
4
5
A
10
3
3
2
8
B
9
7
8
2
7
C
7
5
6
2
4
D
3
5
8
2
4
E
9
10
9
6
10


3.               “In goal programming, we attempt to ‘satisfy’ or come as close as possible to satisfying, the various goals,” Discuss.
4.            A wholesaler supplies 30 stuffed dolls each day to various shops. Dolls are purchased from the manufacturer in lots of 120 each at Rs. 1200 per lot. Every order incurs a handling charge of Rs 60 plus a freight charge of Rs 250 per lot. Multiple and fractional lots can also be ordered, and all orders are met the next day. The incremental cost is Rs


0.60 per year to store a doll in inventory. The wholesaler finances inventory investments by paying its holding company 2% monthly for borrowed funds.
How many dolls should be ordered at a time in order to minimize the total annual inventory cost? Assume that there are 250 week-days in a year. How frequently should he order?
5.               What is simulation? Describe the simulation process. State the major two reasons for using simulation to solve a problem. What are the advantages and limitations of simulation?

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Course Code              :           MS - 52
Course Title               :    Project Management Assignment Code   :            MS-52/TMA/SEM - /2015 
Coverage      :                                    All Blocks


Note :    Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.


1.      Distinguish between project and production management, giving examples. What, according to you, are the critical success factors in project management?
2.      “Doubled Project Report (DPR) forms the foundation on which the entire superstructure of the project is built – if it is weak, project cannot weather the turbulent times ahead.” Bring out the do’s and don’ts of a good DPR.
3.      “Meticulous Management of activities on the critical path is crucial to completing projects on time.” How can we ‘beat’ the critical path and improve our on-time performance?
4.      good tem-work speed up project implementation justify. Developing self directed project teams is the key to improving effectiveness in project management. Elucidate.
5.      Explain the importance o‘project review’ in the context of control of a project. How are
cybernetics concepts applied to project management?

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Course Code              :           MS - 53
Course Title               :           Production/Operations Management Assignment Code                           :           MS-53/TMA/SEM - I /2015 Coverage     :                                    All Blocks
Note:   Please attempt all the questions and submit this assignment on or before 30th  April to the coordinator of the study centre.


1.      What is the system view of operations Management? Identify the input, process and output for the following production systems.
a.       Automobile manufacturing
b.      restaurant
2.      Find  out  the  4-quarter  moving  average  of  the  following  time  series  representing  the quarterly production of coffee is an Indian state.
 Production (in tones)



Year      Quarter -I             Quarter – II            Quarter – III          Quarter –IV


2007
5
1
10
17
2008
7
1
10
16
2009
9
3
8
18
2010
5
2
15
19
2011
8
4
14
21

3.      When  to  use  product  and  process  layouts?  Give  example  of  organizations  that  have predominantly product, process and fixed position layout.
4.      Review Shigeo’s seven wastes. Which of these wastes are addressed by the following JIT techniques?
a.       Pull production
b.      Kanban
c.       JIT purchasing
5.   Discuss  various  vendor-rating  techniques?  Why  an  organisation  should  try  to  rate  its vendors?

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Course Code              :           MS - 54
Course Title               :           Management Information Systems Assignment Code                                    :           MS-54/TMA/SEM - /2015 Coverage      :           All Blocks


Note : Attempt all the questions and submit this assignment on or before 30th  April, 2015 to the coordinator of your study center.

1.      What is the role played by business information in an organization? Define Management Information System and discuss various characteristics expected of a good MIS.
2.      Explain and distinguish the following concepts with reference to their use in real- time systems:
i)                    multiprocessing
ii)                  time sharing
3.      What are expert systems and how do they help in decision-making? Can you give examples to illustrate the same?  What kinds of decisions can be appropriately programmed on expert systems? Give examples.
4.      Identify the most important factors inhibiting an organization’s move towards a DBMS. Why should an organization be careful about placing over reliance on “benchmark” tests in selecting a DBMS?
5.      Differentiate among Trojans, Worms and Viruses. Give one example for each.
“Computer virus is a major threat to computer security.” Justify the statement.

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Course Code              :           MS – 61
Course Title               :           Consumer Behaviour
Assignment Code      :           MS-61/TMA/SEM - I/2015
Coverage                    :           All Blocks


Note : Attempt any six questions and submit your assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.      How would you differentiate between organizational buying and individual buying? Taking the example of purchase of a computer for your personal use and for organizational purposes, explain the differences.
2.      Explain the concept of family life cycle. How do the family life cycle stages affect the consumption patterns? Give its implications for the marketer of health insurance policies.
3.      What do you understand by reference group influence? Suggest a few products for which you think reference groups would exert a strong influence with regard to the purchase of the product and the brand. Provide explanation for your choice.
4.      What is the need to study post purchase behavior of consumers? Explain its implications for the marketers of consumer durables.
5.      Explain the concept of learning and discuss its marketing implications.
6.      Explain the relevance of studying Howard Sheth Model of consumer behavior for a marketer.
7.      Explain the concept of culture and sub-culture. Discuss the relevance of sub-culture segmentation for food products.

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Course Code              :           MS – 62
Course Title               :           Sales Management
Assignment Code      :           MS-62/TMA/SEM – I/2015
Coverage                    :           All Blocks


Note: Attempt all questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.         What is Sales Management? Discuss the considerations in the formulation of Sales Strategy for the following products:
a)      Any Industrial Product of your choice
b)      For a newly introduced consumer durable (ceiling fan brand) in a highly competitive market.
2.         (a) Discuss the concept of personal selling with suitable examples.
(b) Critically evaluate the various theories of personal selling with suitable illustrations.
3.         (a) Why and how “Selling Skills” are important  for a salesman in pursuit of discharging his responsibilities.
(b) What are the basic objectives of good sales force monitoring system? List and briefly discuss the criteria used to monitor the salesforce team of an FMCG product company.
4.         (a) Define and discuss the purpose of Sales Quotas. Elaborate some of the attributes of a good sales quota plan.
(b)What is territory planning? Who and why the activity of territory planning is undertaken in the company. Substantiate with suitable examples of your choice.

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Course Code              :           MS – 63
Course Title               :           Product Management
Assignment Code      :           MS-63/TMA/SEM – I/2015
Coverage                    :           All Blocks


Note Attempt any six questions and submit your assignment on or before  30th April, 2015 , to the coordinator of your study centre.
1.      Explain the concept of ‘product line’ and ‘product mix’ giving suitable examples. Discuss the factors influencing the product line decisions.
2.      What do you understand by the term ‘product positioning’? What are the key considerations in designing a positioning strategy for a product? Describe the alternative basis of positioning that you can apply for a packaged fruit juice.
3.      Taking the example of wrist watches, discuss how you can generate new product ideas using
a)      Attribute analysis
b)      Focus groups
4.      What are the objectives of test marketing? How would you go about test marketing a new flavor of instant noodles?
5.      What do you understand by the terms ‘convenience products’ and ‘speciality products’? How does the buying behavior for the two differ? Explain its implications for marketers.
6.      With the help of examples explain how a company’s marketing mix strategies may vary depending on different stages of product life cycle.
7.      Explain the factors that can he responsible for the failure of a new product, giving suitable examples.
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Course Code              :           MS – 64
Course Title               :           International Marketing
Assignment Code      :           MS-64/TMA/SEM - I/2015
Coverage                    :           All Blocks


Note Attempt  any six questions and submit your assignment on or before  30th April, 2015 to the coordinator of your study center.

1.                  Describe the differences between ethnocentric, polycentric, regiocentric and geocentric orientations. How do these orientations affect international marketing practices? Explain with the help of examples.
2.                  A garment manufacturer presently operating in domestic market only wants to go international. Advise the organization regarding various options available to reach foreign markets.
3.                  Explain the significance of letter of credit in international marketing. Briefly discuss the operation of a letter of credit.
4.                  “Conducting marketing research across different parts of the globe poses different issues and challenges”. Do you agree with the statement? Discuss with the help of suitable examples.
5.                  Why do you think a company should or should not market, the same product in the same way around the world? Explain with the help of suitable examples.
6.                  With the help of an example explain how a marketing manager can use “country attractiveness /competitive strategy” matrix to define the direction of growth for the organization.
7.                  Give a brief overview of India’s Foreign Trade covering composition, direction and prospects. Try to collect some latest data in this regard. (You may visit various relevant websites eg. RBI, W.T.O, Min. of Commerce , DGFT etc.)


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Course Code              :           MS  65
Course Title               :           Marketing of Services
Assignment Code      :           MS-65/TMA/SEM – I/2015
Coverage                    :           All Blocks


Note : Attempt any six questions and submit your assignment on or before 30th April, 2015 to the coordinator of your study centre.
1.      Select a service organization you are familiar with, where customers have to wait in line for service. What, according to you, are the reasons for customer waiting? Develop a waiting line strategy for the organization.
2.      Identify a number of goods and services you use on a regular basis. Then examine Fig. 1.1 (Goods Service Continuum) given on page 10 of Block 1 of your course material and try to position them on the goods service continuum giving reasons for your choice of position and briefly discuss the related marketing implications.
3.      What are the various modes of service delivery in international trade? Discuss with the help of examples.
4.      Discuss the significance of word of mouth communication for a health service provider.
5.      ‘Pricing strategy includes much more than determining what to charge’. Examine the statement with regards to pricing of services, giving suitable examples.
6.      Select a service organization you are familiar with. Explain the service offered by it and develop a good service guarantee for it. Discuss why your guarantee is a good one, and the possible benefits to the company in implementing it.
7.      Is physical evidence equally important for all kinds of services? Justify your answer giving suitable examples.


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Course Code                                      :           MS-91
Course Title                                       :           Advanced Strategic Management
Assignment Code                              :           91/TMA/SEM-I/2015
Coverage                                            :           All Blocks
Note : Attempt all questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.      a) What is corporate planning and what are the benefits of corporate planning?
b)  Identify  the  reasons  attributed  to  the  failure  of  corporate  planning  and  the  pre- requisites for its success.
2.      Explain the role of the Board in Strategic Management and the process of creating an effective Board in detail.
3.      Discuss market structures and competitive advantage in detail.
4.      What is Knowledge Management (KM)? Discuss the benefits and challenges of KM with real world examples.
5.      Explain the role of Information Technology (IT) in strategy implementation and how does it assist in enhancing the competitiveness of a firm.
6.      Highlight the key developments in business environment for better transparency and comprehensive reporting for business organizations.

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Course Code              :           MS  92
Course Title               :           Management of Public Enterprises
Assignment Code      :           MS-92/TMA/SEM - I/2015
Coverage                    :           All Blocks


Note : Attempt all the questions and submit this assignment on or before 30th  April, 2015 to the coordinator of your study centre.

1.      What was the new approach adopted with regard to transformation of public to private sector?
2.      Briefly   discuss          the       important         methods          government     adopted   to exercise governmental control.
3.      “The classification of State Level Public Enterprises (SLPEs) is an onerous task.” With reference to the statement briefly discuss the coverage and features of SLPEs.
4.      Define collective bargaining and describe its history.
5.      What are the highlights of Corporate Planning Process of SAIL?
6.      Write short notes on the following:
(a)    Holding Company
(b)   Committee on Pubic Undertakings (CPU)
(c)    Under Pricing



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Course Code              :           MS  93
Course Title               :           Management of New and Small Enterprises
Assignment Code      :           MS-93/TMA/SEM - I /2015
Coverage                    :           All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th  April, 2015 to the coordinator of your study centre.

1.      How can Entrepreneurial Competencies and Skills be developed through suitable training interaction? Explain.
2.      Using the SWOT framework conduct an opportunity analysis for the following.
(a)   ) a leather products outlet
(b)   a handicrafts outlet
3.      Explain the common errors committed in the formation of a Business Plan.
4.      Discuss  the  management  aspects  of  the  following  assets  whose  pitfalls  are commonly observed in the daily operations of a small business.
(a)   Land and Building
(b)   Trade Debts
5.      “The cash flow statement provides a way of relating an entrepreneur’s earning efforts with their effect on the cash balances”. Discuss this statement with reference to control of Cash Flow statement.
6.      Write short notes on the following:
(a)   Industrial Policy Resolution (IPR) 1956
(b)   Material Management
(c)   ) Cost and Time Overruns


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Course Code                          :           MS-95
Course Title                           :           Research Methodology for Management Decisions Assignment No.                                          :           MS-95/TMA /SEM-I/2015
Coverage                                :           All Blocks


Note : Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.      Explain the concept of Research Design. Describe some important research design for research study.
2.      Examine the merits & limitations of the observation method for collecting data. Illustrate your answer with suitable examples.
3.      What is the meaning of measurement in research? What difference does it make whether we measure in terms of a nominal, ordinal, interval or ratio scale?
4.      Assume a research topic of your choice and give the complete format of its research report.
5.      A chain of departmental stores opened three stores in Mumbai. The management wants to compare the sales of the three stores over a six day long promotional period. The relevant data is given below.
(Sales in Rs. Lakhs)

Store ‘A’
Sales
Store ‘B’
Sales
Store ‘C’
Sales
16
20
23
17
20
24
21
21
26
18
22
27
19
25
29
29
28
30
Use the Kruskal-Wallis test to compare the equality of mean sales in all the three stores.



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Course Code                          :                       MS-423
Course Title                           :                     Marketing of Financial Services Assignment Code                                                :                     MS-423/TMA/SEM-I/2015 Coverage         :           All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study center.

1.      Explain the marketing mix concept for financial services. Discuss in detail the four factor classification of the marketing mix tools as given by Mc Carthy.
2.      What is Product Life Cycle? Explain the application of product life cycle concept to marketing of bank products.
3.      How are investors benefited by investing in mutual funds? Explain the working mechanism of an Asset Management Company (AMC). Distinguish between open – ended schemes and close-ended schemes of mutual funds.
4.      Describe different types of Non-Life Insurance products and describe the strategies used for marketing of life insurance products.
5.      Internet poses enormous opportunities for banks, thrifts and other financial services institutions to fundamentally reshape their organisations’. Discuss these opportunities given by Internet Banking.

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Course Code                          :                      MS-424
Course Title                           :                     International Banking Management Assignment Code   :                                                MS-424/TMA/SEM-I/2014 Coverage       :           All Blocks

Note: Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.      Explain the objectives and functions of African Development Bank and critically analyze the performance of this Bank during the last 5 years.
2.      What is the rational of Capital Adequacy? Discuss the steps taken by the Reserve Bank of India in recent times to strengthen the capital Adequacy of Indian Banks.
3.      Meet the Managers of a Bank of your choice and discuss with him the different risks associate with Forex Dealing Room operations and the mechanisms to eliminate/reduce these risks. Write a note on your discussions.
4.      Describe the Risk Management Framework in a Bank and explain the different types of risks that banks are exposed to in the present day context.
5.      Discuss the causes and consequences of globalization of Banking Operations.

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Course Code                          :                       MS-425
Course Title                           :                     Electronic Banking and IT in Banks Assignment Code   :                                                MS-425/SEM-I/2015
Coverage                                :                      All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.      What is ‘Electronic Bill Presentment and Payment System’? Explain the different models of online bill presentment and payment and discuss the benefits of Electronic Billing System.
2.      Meet the Manager of a Bank of your choice and discuss with him the different collection models employed by the Bank for collecting instruments like cheques, Bills, etc. Also find out the changes that have taken place in this activity with the use of IT in Banks. Write a detailed note on your discussions.
3.      Study the Customer Relationship Management Practiced in a Bank of your choice and write a note on it.
4.      Discuss the guidelines for Business Resumption and Disaster Recovery Plan in the context of a Bank.
5.      What is a ‘Data Warehouse’? What is its relevance to a Bank? Discuss the major steps for Data Warehouse implementation in a Bank.

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Course Code                          :                       MS-494
Course Title                           :                     Risk Management in Banks Assignment Code                                                :                     MS-494/SEM-I/2015
Coverage                                :                      All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2015 to the coordinator of your study centre.

1.      Meet a Bank Manager of your choice and discuss the role and importance of Asset Liability Management (ALM) in a Bank. Also find out the important issues that are relevant in implementing ALM programme. Write a note on your meeting.
2.      What is Project Finance? What are its features and types? Discuss the credit Risk in Project Finance to a Bank.
3.      What is Market Risk and how is it different from other types of risk? Analyse and discuss  how the market risk is measured and managed by the Bank of your choice.
4.      Analyse the Organizational Structure of Operational Risk in a Bank of your choice. Discuss the role of Board of Directors in managing operational risk of that Bank.
5.      “One of the common risk sensitive performance metrics in the Banking Industry is the risk adjusted return on capital”. Discuss.


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Course Code : MS - 25
Course Title : Managing Change in Organisations
Assignment Code : MS-25/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Briefly discuss the relevance of change in organizations, enlist the types of change and describe the factors contributing to change citing suitable examples.

2. Discuss the concept of ‘process-based change’. Cite organizational examples where process based change has taken place successfully.

3. Describe the approaches and methods of evaluating change. Illustrate few examples of evaluation of organizational change.

4. Explain the concept of organizational diagnosis. Describe any two methods of diagnosis and its benefits and limitations with the help of examples.
5. Write an essay on ‘managing transitions’. Differentiate it from ‘managing change’. Take a hypothetical organization and apply the rules for managing transition.

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Course Code : MS - 26
Course Title : Organisational Dynamics
Assignment Code : MS-26/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Explain the stages of group development. Discuss with the group members of different groups and prepare a document on the importance of communication for group development.

2. What is organizational Stress? Briefly describe the strategies to cope with stress at individual and organizational levels. Cite few instances how you deal with organizational stress that you have faced.

3. Discuss the need for Transformational Leaders and their importance citing examples.

4. Write an essay on the social responsibilities of the organizations? Cite some best practices of the social responsibilities of the organizations.

5. Explain the meaning, importance and scope of strategic alliances in the present day context. Illustrate indicating successful strategic alliances.

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Course Code : MS - 27
Course Title : Wage and Salary Administration
Assignment Code : MS-27/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Explain the concept and role of compensation. Describe the compensation structure of any organization you are familiar with. Briefly describe the organization you are referring to.

2. Explain the need, object and scope of the minimum wages Act, 1948. Describe the various methods of fixation /revision of minimum wages under the minimum wages Act. Discuss, can the employer discriminate the women employee in respect to wages.

3. Define job evaluation. Describe the various methods and systems of job-evaluation. Discuss, how job evaluation is linked with wage fixation, citing example from any organization your familiar with.

4. Define and discuss incentives and different types of incentive systems. Describe the pre-requisites for the effective incentive scheme and there respective merits and demerits.

5. Define and differentiate between tax planning and tax avoidance. Describe the tax implication of compensation package to the employer and employees with suitable examples from an organization you are familiar with.

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Course Code : MS - 28
Course Title : Labour Laws
Assignment Code : MS-28/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Explain the genesis, objectives and classification of labour legislation in India. Describe the sources of Industrial jurisprudence in India.

2. Explain the Scope and Coverage of the Mines Act, 1952. Describe the enforcement of the Act. Discuss the provisions regarding working hours for adult under the Act.

3. Explain the concept, scope and coverage of the Industrial Employment (standing orders) Act, 1946. Describe the process of certification, its operation and binding effect under the Act. Discuss the powers of certifying officers and appellate authority under the Act.

4. Explain the objective, scope and coverage of the Payment of Wages Act, 1936. Describe the rules for the Payment of Wages regarding the responsibility for payment under the Act.. Does this Act create the legal right of workers to receive their earned wages?

5. Explain the genesis, applicability and definitions of the Employees state Insurance Act, 1948. Discuss the various benefits payable under the Act. Describe the procedure for registration of a factory or an establishment under the Act.

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Course Code : MS - 29
Course Title : International Human Resource Management
Assignment Code : MS-29/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1) Explain different approaches adopted by managers in building multinational organizations. Elaborate on control mechanism in international human resource management citing suitable examples.

2) Discuss the influence of cultural factors on international human resource management. What is culture shock? Narrate some experiences of culture shock with reference to job that you have faced or somebody has faced that you are aware of.

3) What are intra-company ethical issues in international business? Discuss how multinational companies face ethical dilemmas. Illustrate.

4) What is a centre of excellence? Discuss how an organization can obtain benefits of a centre of excellence? Cite some best practices of this.

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Course Code : MS - 44
Course Title : Security Analysis and Portfolio Management
Assignment Code : MS-44/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. What do you understand by 'investment'? Explain the various factors, which form the basis of the investment process.

2. Differentiate between fundamental analysis and technical analysis. Discuss the usefulness of odd lot theory and Elliot wave theory on stock market prediction.

3. What is Efficient Market Hypothesis (EMH) Explain the techniques for testing the various forms of E.M.H

4. What are formula plans? How is a constant rupee value plan different to a constant ratio plan? Discuss

5. Compare and contrast capital Asset Pricing Model(CAPM) and Arbitrage Pricing Theory(APT).Which of the two is a better model for pricing risky assets.

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Course Code : MS - 45
Course Title : International Financial Management
Assignment Code : MS-45/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. What are the special features of the Euro bond market? How do bond markets in general differ from equity markets?

2. Why do foreign exchange rates fluctuates? How do these fluctuations affect us? What can be done to minimize these fluctuations?

3. How Does Export Credits Guarantee Corporation assist international trade? Give details of the various policies issued by it.

4. Explain why cost of capital for MNCs is different from that of domestic firms? Discuss how cut of rate for foreign projects determined while appraising the project.

5. What does deficit in the Balance of Payment signify? Is the balance of trade more important than balance of payments? Discuss the components of Balance of payments


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Course Code : MS - 46
Course Title : Management of Financial Services
Assignment Code : MS-46/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Choose any firm providing financial services and try to find out the different risks that they are exposed to while performing their day to day functions. Discuss with the officials as to how these risks are being managed. Prepare a detail Report on the Risk Management of this firm.

2. Why is trading in Government Securities popular? Has this any bearing on the number of banks trading in the market.

3. Critically analyze the SEBI Regulations on “Merchant Bankers”.

4. Take the Brochure of any two housing finance companies / Banks and analyse there schemes with respect to housing fully. If you would have to go for housing loan which one of these schemes you would prefer and why.

5. Meet any two Insurance Brokers and try to find out the activities undertaken by them and the Code of Conduct they are adhering to. Give a detail report of your findings.

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Course Code : MS - 55
Course Title : Logistics and Supply Chain Management
Assignment Code : MS-55/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. “These are many possible structures for SC, but the simplest view has materials converging on an organization through tiers of suppliers and products diverging through tiers of customers”. Elaborate.

2. What is Bullwhip effect? Explain the various permutations and combinations to reduce this effect in SCM.

3. “The leading supply chain planning (SCP) products generally have many features as compared to ERP software packages” – Give your elaborate remarks on this statement.

4. Identify the need for Performance measurement in Supply Chain Management. Describe various methods and techniques that could be employed for the performance measurement of Supply Chain Management

5. Answer the following questions in brief:
a. What supply chain strategies can rail companies use to stop the erosion of market share to air travel in case of passengers and road in case of freight?
b. How can telephone companies protect their markets from competition from ISP’s using supply chain strategies?

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Course Code : MS - 56
Course Title : Materials Management
Assignment Code : MS-56/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Refer the cover page of the study material of MS-56 Materials Management. What is reflected in the figure given on that? Also distinguish between Logistics and materials management.

2. If the responsibility for maintaining the quality of the product and incurring less cost on its production is the responsibility of the “production/ operation” and deciding the price of the product and finding the customers that will buy it comes under “marketing”. What do the “materials management function” does?

3. List the important documents that are required for purchasing products from foreign suppliers. What are the essential elements of each of these documents?

4. “A push system controls work release orders, whereas a pull system controls the shop floor. To be more specific, push systems controls throughput (by controlling work release) and measure WIP, whereas pull systems control WIP and measure throughput”. Comment

5. Why Customer Service, Packaging and Production scheduling are considered to be inter-functional management activity? How can they be managed effectively within a functionally organized firm?

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Course Code : MS-57
Course Title : Maintenance Management
Assignment Code : 57/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. How can maintenance affect the life cycle profits of any equipment and plant?

2. What is the importance of maintenance budgeting? Give the advantages of Zero Based Budget.

3. Why do you need performance measurements for a process? Discuss a suitable measurement framework for quality maintenance.

4. “RCM methodology focuses on the maintenance of functions rather than the equipment per se”. Comment. .

5. Write short notes on
a) Terotechnology
b) ‘Vital Few vs Trivial Many’ and Pareto Chart.


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Course Code : MS-58
Course Title : Management of R&D and Innovation
Assignment Code : 58/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. “R & D is a learning process and helps in capability building”. Explain by citing relevant examples of firms/nations.

2. Critically evaluate the R & D infrastructure in India. What needs to be further done in this respect?

3. What are the different hierarchical models of R & D organization? Compare their merits and demerits.

4. Briefly discuss about inhouse R & D units in the private sector. What are the purposes of such units? By who are they recognized? Is there any criteria for their recognition?

5. Write short notes on:

a) Maslow’s hierarchy of needs
b) Management of IPRs.

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Course Code : MS - 66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. (a) When and why Marketing Research is undertaking is an organizations? Suggest some possible areas of application of M.R.
(b) Listout and briefly explain the major problems associated in undertaking M.R. in India.

2. (a) What is Research Designs? Describe briefly the various kinds of research designs and their application for different research situations.
(b) Discuss the role and scope of data collection in Marketing Research Project.

3. (a) What are sample designs in Marketing Research. Briefly explain the various types of probability sampling methods available to the researcher.
(b) Discuss the importance of questionnaire as a research instrument of data collation.

4. (a) Distinguish between qualitative research and quantitative research. Discuss the various
methods of conducting qualitative research in India.
(b) Discuss the application of conjoint analysis in the field of marketing.


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Course Code : MS - 68
Course Title : Management of Marketing Communication and Advertising
Assignment Code : MS-68/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. (a) Discuss the concept and role of marketing communication in the following situations.
(i) Product Marketing
(ii) Social Marketing
(b) Explain the consumer behavior variables that help enable in the development of marketing communication.

2. (a) Briefly explain the strategic consideration and creative consideration associated in campaign planning for the following products & services.
(i) newly introduced electric car.
(ii) state road transport services.
(b) What is celebrity advertising? Discuss with two examples its relevance in today’s
business environment. Enumerate the major advantages that a Brand/firm can accrue.

3. (a) “The growth in media and media options are making marketing communication decisions
more complex and difficult” Discuss with reference to electronic media.
(b) Sales Promotions are conceived and designed with a specific purpose. Discuss with two
suitable examples.

4. (a) Make a visit to an Advertising Agency in your location and try to study the major functions and responsibilities in rendering their services.
(b) Why and when it is essential to measure the effectiveness of an advertising campaign?
Justify with two examples of your choice.


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Course Code : MS - 611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. What constitutes rural markets in India? Discuss the important dimensions of the rural market demographics and their implications for marketers of consumer durables.

2. How do culture and social class influence rural buying behavior? Explain with reference to purchase of a consumer durable product.

3. Discuss the major differences between urban and rural market research. You have been asked to assess the market acceptance for an economy range of personal care products in villages of North India. What sources of data will you use for your market research? Explain.

4. Explain the promotional pricing methods that are used in rural markets, giving suitable examples.

5. Critically evaluate the usefulness of Melas, Haats and Wall Paintings as advertising media options for the rural markets. What are the limitations of using print media and television for the rural audience?

6. Explain the behavioral aspects and the type of relationship that a rural intermediary is likely to have with his customers.

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Course Code : MS - 612
Course Title : Retail Management
Assignment Code : MS-612/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. (a) What do you understand by the term Retailing? Discuss the scope and challenges of Retail Business in an emerging economy like India.
(b) Explain briefly the various retail formats in India with the merits and demerits associated with each of them.

2. (a) Outline the importance of Service retailing and explain what needs to be done to explain and exploit the full potential India.
(b) Discuss the significant issues pertaining to locational decisions in the Indian context with two suitable examples of your choice where location of the outlet has played a key role in the success of the business.

3. (a) “Merchandise Sourcing is at the core of every retail business”. Elaborate the above
statement and outline the importance of sourcing activity as a strategic functions in relation to also retail functions.
(b) What is the role and relevance of atmospherics in Retail Business? Discuss the key
components of retail atmospherics.

4. (a) Discuss the concept of relationship marketing. Outline the key aspects of emphasis for
loyalty programme with a suitable example of your choice.
(b) What are the major reasons for the growth of non-store retailing in India. Discuss.


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Course Code : MS - 94
Course Title : Technology Management
Assignment Code : MS-94/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. How does managing technology help in gaining and sustaining competitive advantage? Explain with the help of an example from the business world.

2. What do you understand by ‘Information Technology Revolution’? Cite relevant examples to support your answer.

3. Think of a recent technological innovation which has changed the way people think. List out the major features of this innovation and how these features can be used to develop a communication strategy for the target market.

4. Read the recent policy changes related to technology and list out various options available for financing new technology projects. Present your views on each of them in brief.

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Course Code : MS - 96
Course Title : Total Quality Management
Assignment Code : MS-96/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Select a restaurant of your choice. Identify some of the micro operations that might be found in a good restaurant operation. List out the things which might go wrong in each of them, thereby affecting the quality of the restaurant. Assess the impact of them on the end user or external customer.

2. Read the manual of ISO 9000 or an equivalent and assess its potential impact and relevance on the quality of an organization.

3. Why do organizations go for Quality Awards? Discuss with the help of an example, the advantages and disadvantages for an organization considering applying to be assessed for a major quality award.

4. The worldwide fast-food restaurant chain McDonalds has never actually used TQM guide. Despite this, their quality is renowned for being excellent throughout the world. Explain this keeping in mind the concepts of Total Quality Management.

5. Do you think that Professional status and code of ethics are important for an organization? Justify giving examples.

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Course Code : MS-97
Course Title : International Business
Assignment Code : 97/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. Select any two trade theories and analyze the applicability of these theories in today’s context.

2. Describe the main features of MNCs. Critically evaluate the relationship between MNCs and host countries.

3. Analyse the issues and objectives on the code of conduct of Transnational Corporations (TNCs).

4. Discuss the impact of FDI inflows in developing countries and the implications of FDI on National Income and employment in the host economies.

5. Discuss how the MNEs try to develop and maintain commitment of individual managers. Give examples.

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Course Code : MS-422
Course Title : Bank Financial Management
Assignment Code : 422/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
Q.1. Take the Financial Statements of any company and perform dupont analysis based on the inputs given in these statements.

Q.2. Study the interest rate spread across private and public sector banks and prepare a report on its trends over the past 3 years.

Q.3. Why prices of treasuries fluctuate? How do you measure bond price volatility?

Q.4. Try to find out how credit analysis for risk rating is done by any bank of your choice. Explain the whole process being followed in detail along with your suggestions for its improvement.

Q.5. Does bunching of products or services confuse the banking customers? Is there a chance of loosing some of your customers due to such kind of pricing.


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