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JULY-DEC 2015 SEMESTER – II
JAN – JUNE 2015 SEMESTER - 1
Assignment codes
Assignment Title
Assignment codes
Assignment Title
MS01
Management functions and behaviour


MS02
Management of human resources


MS03
Economic and social environment


MS04
Accounting and finance for managers


MS05
Management of machines and materials


MS06
Marketing for managers


MS07
Information systems for managers


MS08
Quantitative analysis for managerial application


MS09
Managerial economics


MS10
Organizational design, development and  change


MS11
Strategic management


MS25
Managing change in organization
MS21
Social process and behavioural issues
MS26
Organizational dynamics
MS22
Human resource development
MS27
Wage and salary administration
MS23
Human resource planning
MS28
Labour laws
MS24
Employment relations
MS29
International human resource management


MS44
Security analysis and portfolio management
MS41
Working capital management
MS45
International financial management
MS42
Capital investment and financing decisions
MS46
Management of financial services
MS43
Management control systems
MS55
Logistics and supply chain management
MS51
Operations research
MS56
Materials management
MS52
Project management
MS57
Maintenance management
MS53
Production operations management
MS58
Management of R&D and innovation
MS54
Management information systems
MS66
Marketing research
MS61
Consumer behaviour
MS68
Management of marketing communication and advertising
MS62
Sales management
MS611
Rural marketing
MS63
Product management
MS612
Retail management
MS64
International marketing


MS65
Marketing of services
MS91
Advanced strategic management
MS92
Advanced strategic management
MS94
Technology management
MS93
Management of public enterprises
MS95
Research methodology for management decisions

Research methodology for management decisions
MS96
Total quality management


MS97
International business


MS422
Bank financial management
MS423
Marketing of financial services
MS494
Risk management in banks
MS424
International banking management
MS495
Ethics and  corporate governance in banks
MS425
Electronic banking and IT in banks
MFP04
Currency and debt markets
MFP01
Equity markets
MFP05
Professional in financial markets practice
MFP02
Equity derivatives


MFP03
Commodity markets

ASSIGNMENT   
Course Code     : MS-01 
Course Title    : Management Functions and Behaviour  Assignment 
Code   : MS- 01/TMA/SEM-I/2016 
Coverage    : All Blocks  
Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to   the coordinator of your study centre.  
1. Explain various tasks of a professional manager. Discuss various survival and growth options which have been adopted in the recent past in your organization or any organization you are acquainted with. Describe the organization you are referring to.  
2. Explain various models of decision making process. Describe a model which is most suitable to your organization or an organization you are familiar with and why? Describe the organization, you are referring to.  
3. Explain the process of conflict. Discuss the impact of conflict on the performance of an organization you are working in or any organization you are acquainted with. Describe the organization you are referring to.  
4. Describe various leadership styles. Explain the present leadership style in your organization or any organization you are acquainted with. Which leadership style in your opinion will improve efficiency of the organization and why? Discuss with reasons.  

ASSIGNMENT   
Course Code     : MS-02 
Course Title    : Management of Human Resources  
Assignment Code   : MS-02/TMA/SEM-I/2016 
Coverage    : All Blocks  
Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to   the coordinator of your study centre.  
1. Discuss the need and objectives of Human Resource Planning (HRP). Describe the salient features and the process of Human Resource Planning undertaken by the organization you are working in or any organization you are familiar with. Briefly describe the organization you are referring to.  
2. Briefly describe various methods of Job Analysis. Evaluate and identify the method applied in an organization known to you or you are familiar with. Critically analyze the role and importance of Job Analysis on Work Flow in an organizational setup.  
3. Discuss the concept of Team. Explain various approaches to team development you have came across with respect to your own organisation or any organization you are familiar with. Briefly describe the organization you are referring to.  
4. Discuss the changing role of HRM. Explain the challenges associated with effective HRM policies and practices in the context of present business scenario, citing examples from your organization or any other organization you are familiar with. Briefly describe the organization you are referring to.

ASSIGNMENT  
Course Code     : MS-03 
Course Title    : Economic and Social Environment Assignment 
Code   : MS-03/TMA/SEM-I/2016 
Coverage    : All Blocks  
Note: Attempt all the questions and submit this assignment on or before 30th April, 2016 to   the coordinator of your study centre.  
1. a) Examine the interaction between Economic Environment and Business      Management.   
b) Discuss the relationship between economic and non-economic factors with the help                  of interaction matrix, giving examples.    
2. What is the rationale for private sector development? Critically examine the problems and prospects of privatization.  
3. Discuss the merits and demerits of currency convertibility for a developing economy.  
4. a) Briefly discuss the significance and need for financial reforms.   
b) What reforms have taken place in the small scale sector? Discuss with examples.   
5. Examine the impact of economic reforms on growth rate of GDP and FDI.   
6. Write short notes: a) Public Sector in the present scenario b) Economic Development  c) Importance of Balance of Payments d) Role of Government. 

ASSIGNMENT  
Course Code     : MS-04 
Course Title               :            Accounting and Finance for Managers  
Assignment Code    :   MS-04/TMA/SEM-I/2016 
Coverage     : All Blocks Note: Attempt all the questions and submit this assignment on or before 30th April, 2016 to   the coordinator of your study centre.  
1. “Accountancy is an Information System”. Do you agree? Substantiate your answer with reasons. How does an Accountant help in planning and controlling a large commercial organization? Explain.   
2. The following are the Balance Sheets of XYZ Ltd. for the years ending 31st December, 2014 & 2015. Particulars  2014 (Rs.) 2015 (Rs.) Liabilities  Equity Share Capital Preference Share Capital Reserves  Profit and Loss a/c Bank overdraft Creditors  Provision for taxation  Proposed Dividend                          Total   
Fixed Assets  Less: Depreciation  Stock  Debtors  Bills Receivable  Prepaid expenses  
2,00,000 1,00,000 20,000 15,000 50,000 40,000 20,000 15,000 4,60,000   
2,40,000 40,000 1,00,000 20,000 10,000  
3,30,000 1,50,000 30,000 20,000 50,000 50,000 25,000 25,000 6,80,000   
3,50,000 50,000 1,25,000 60,000 12,000 
Cash in Hand Cash at Bank                         Total  
40,000 10,000 4,60,000  
53,000 30,000 6,80,000   
Prepare the comparative balance sheet and study its financial position.   
3. ABC Ltd. maintains their books of Cost Accounts under standard costing system in which the work-in-progress is debited with actual costs and credited with standard costs.  The standard cost card for product X shows:                                                                                           Cost per unit (Rs.) Direct material  Direct labour Factory overhead  1pc @ Rs. 1.50 3hrs @ Re. 1.00 3 hrs.@ Rs. 2.50  1.50 3.00 7.50 12.00 Based on Budgeted Factory overhead Rs. 7,500 and budgeted Labour hours 3,000.  The following cost and production data are available for the month of March, 1998 in respect of product X. Cost data 1. Actual materials used in production                                    1,100 pcs @ Rs. 1.60  2. Analysis of pay Roll shows direct labour hrs.                     2,700pcs @ Rs. 1.20 3. Factory overhead as per Factory O.H control account        Rs. 7, 425 (to be charged to product X)   Production data    Units completed   950 units    Units in closing WIP  100 units 50% completed Cost of units remaining work- in- progress Account is transferred to work- in- progress Inventory Account. You are required to compute all possible variances.    
4. As a Manager what strategy you will adopt so that you are able to efficiently manage the cash in business?  
5. Visit an organization of your choice and find out the investment appraisal methods that the organization follows. Write a note on your visit.  

ASSIGNMENT
Course Code: MS - 05
Course Title: Management of Machines and Materials    
Assignment Code: MS-05/TMA/SEM-I/2016

Question 1: Describe an Intermittent Flow Process. Highlight its characteristics, advantages and disadvantages.  
Question 2: What is work sampling? Describe the steps usually required in conducting a work sampling study.  
Question 3: Explain Kilbridge and Wester method for obtaining a good balance for an assembly line balancing problem. 
Question 4: Why are suppliers sometimes helpful in value analysis programs? How can they help? Does it violate your concept of good business ethics to involve them in your problems? 
Question 5: Discuss the major functions of stores in an organization. What are the advantages and disadvantages of centralized store room facilities?  

ASSIGNMENT
Course Code: MS-6
Course Title: Marketing for Managers
Assignment Code: MS-6/TMA/SEM-I/2016

Question 1: (a) Distinguish and discuss the concept of Marketing and elements of Marketing mix. 
(b) What do you understand by the term “Marketing Strategy”? Pickup two examples of your choice from the recent past and explain how the strategy adopted by the firm/brand lead to its success. 
Question 2: (a) What makes services marketing differ form product marketing? Discuss with suitable examples. 
(b)  Elaborate on the importance of Marketing Plan in accompling the firms marketing objectives.   
Question 3: (a) As a Market Planning Manager, you have been assigned the task of designing a suitable marketing organization for a consumer durable company for its South Indian operations. How would you go about in the design and establishing the marketing organization? You may make assumption wherever necessary.    
 (b) Discuss the major objectives of Segmentation. When and why marketers undertake segmentation activity? Discuss the segmentation bases for the following: i) 50. C.C. moped ii) Pricing of tickets in multiplexes /cinema Halls.    
Question 4: (a) Consumer behavior is the starting point for any new product/service idea to pursue. Do you agree with the statement? If yes or no, Substantiate.
(b)  Explain the concepts of Product Life Cycle (PLC) with a suitable example. Discuss how PLC can use as a tool for market development. Illustrate with an example of your choice.   

ASSIGNMENT
Course Code: MS-07
Course Title:   Information Systems for Managers 
Assignment Code:   MS-07/TMA/SEM-I/2016

Question 1: What is the purpose of a computer aided decision support system? What are the major components of such a system? How does it help the decision making process? 
Question 2: “Every component of a computer such as software, hardware and network should be protected”. Justify! Why should every organization have a disaster recovery plan to protect itself? What are the main components of a disaster recovery plan? 
Question 3: What are the technology related challenges that are invisible? Highlight the pitfalls? How integrated software application can help in this? 
Question 4: “Excel is very versatile spreadsheet package. It can do wonder for accountants”. Comment.  
Question 5: What do you understand by Artificial Intelligence? What are the factors that highlighted the need of developing AI? What are the goals of AI?

ASSIGNMENTS
Course Code: MS 08
Course Title: Quantitative Analysis for Managerial Applications
Assignment No.: MS-08/TMA/SEM-I/2016

Question 1: Explain the concept of Maxima & Minima and discuss its managerial applications.  
Question 2: The average sales of a product for a particular week, excluding Sunday, were reported by the city departmental store as 150 units. Sunday being a national festival, there was heavy rush of sales which inflated average sales for the entire week to 210 units. Find the sales for Sunday. 
Question 3: A box contains 2 red, 3 black, and 5 white balls. If 3 balls are drawn at random without replacement, find the probabilities that a) all 3 are black, b) two are red and one black, c) at least one is white. 
Question 4: A firm is manufacturing two brands, A and B, of battery cells. It claims that the average life of brand A cells is more than that of brand B cells by 100 hrs, the variances of the two brands being the same. To maintain this standard, two independent samples of 12 cells of each brand are selected on the 20th of every month and a t value of the difference of sample means computed. The firm is satisfied with its claim if the computed t value falls between ±t0.025. A sample of 12 cells of brand A gives a mean life of 1200 hrs and variance of 49 hrs, and that of 12 cells of brand B gives a mean life of 1095 hrs and variance of 64 hrs. Comment on the outcome of the sample results.  
Question 5: Discuss the stochastic models developed by Box and Jenkins for time series analysis.  

ASSIGNMENT
Course Code: MS-09
Course Title:   Managerial Economics
Assignment Code:   MS-09/TMA/SEM-I/2016

Question 1: “Sales- revenue maximization” is the main objective of a firm. Discuss this statement with the help of an example. 
Question 2: “The main determinant of elasticity is the availability of substitutes.” Explain this statement in the context of price elasticity of demand. 
Question 3: Answer the following:- (a) Explain average cost and marginal cost (b) Find (i) marginal cost and (ii) the average cost functions for the following total cost function. Calculate them at Q=4 and Q=6 TC=5Q2 +10Q+12 
Question 4: Does Price Discrimination exist in the real world? Discuss with reference to any particular product or service of your choice. 
Question 5: “Classification of markets is based on their characteristics.” Substantiate this statement taking examples from Monopoly and Oligopoly market structures in real world. 
Question 6: Write short notes on the following:
(a) The Law of Demand
(b) Peak Load Pricing
(c) Alternative costs.

ASSIGNMENT
Course Code:   MS - 10
Course Title:   Organisational Design, Development and Change   
Assignment Code:   MS-10/TMA/SEM-I/2016

Question 1: What is organisational design? In your opinion what are the key factors that affect organisation design? Explain with the help of examples.
Question 2: Enlist the types of organisation structure. Discuss few organisational structure and identify their type.
Question 3: Explain the concept of workplace and architectural ergonomics with the help of examples.
Question 4: What is an interview? Discuss how different types of interview methods citing examples.
Question 5: Explain the meaning of OD intervention. Enlist the type of alternate interventions that are carried out in an organisation that you are familiar with. 

ASSIGNMENT
Course Code: MS - 11
Course Title: Strategic Management     
Assignment Code: MS-11/TMA/SEM – I/2016

Question 1: How do political-legal forces present an opportunity and threat to a particular organization? Explain with the help of an illustration. 
Question 2: Choose an organization that has multiple business units. Categorize each business unit in the  
a) BCG framework b) GE framework 
Question 3: Select an organization of your choice following differentiation strategy. Now analyze as to how this strategy has helped the organization to develop competitive advantage over its competitors. 
Question 4: Explain the linkage between the corporate-level strategy, business-level strategy and functional strategies giving examples. 
Question 5: How do ethics and values help the organization in developing a sound corporate culture? Discuss with the help of suitable examples.        


ASSIGNMENT
Course Code: MS - 21
Course Title: Social Processes and Behavioural Issues
Assignment Code: MS-21/TMA/SEM - 01 /2016
 
Question 1: Describe the emerging scenario of corporate governance and business ethics. Collect instances of corporate governance and business ethics practices followed by organisations. Briefly describe the organizations you are referring to. 
Question 2: Describe the process of perception. How behaviour is influenced by perception? Explain with the help of examples  
Question 3: What is persuasion? Explain the relevance of persuasion in organizations citing examples. 
Question 4: Roles and norms are control mechanisms of groups. Discuss with the help of examples. 

Question 5: Define political behaviour and enlist the factors that contribute to organisational politics citing examples. 

ASSIGNMENT
Course Code: MS - 22
Course Title: Human Resource Development 
Assignment Code: MS-22 /TMA/SEM - I/2016
 
Question 1: Discuss the process of coaching. What are the basic steps followed in conducting coaching and mentoring in an organization? Explain with an example. 
Question 2: What is compensation system? Explain how reward management is carried out in an organisation citing relevant examples. 
Question 3: What is international theory building in HRD? Explain the HRS trends in multi national companies.  
Question 4: What is 360 degree feedback? Explain how 360 degree appraisal is carried out in an organisation. Cite examples. 

ASSIGNMENT
Course Code: MS - 23
Course Title:  Human Resource Planning 
Assignment Code: MS-23 /TMA/SEM - I/2016

Question 1: Explain the forecasting demand for employees.  Describe various issues in demand forecasting with suitable examples from an organization you are familiar with.  
Question 2: What do you mean by job evaluation? Describe the methods of job evaluation being used in an organization you are familiar with. Discuss advantages and disadvantages of the job evaluation methods.  
Question 3: Explain the meaning of orientation, objectives, policy and contents of orientation. Describe the orientation programme of any organization you are familiar with.  
Question 4: What is career planning? Discuss the aims and objectives of career planning. Describe the benefits of career planning with suitable examples from any organization you are familiar with.  
Question 5: Explain the concept, need and the scope of the Human Resource audit. Describe the essential steps being used in the auditing process of any organization you are familiar with.  

ASSIGNMENT
Course Code: MS - 24
Course Title:  Employment Relations  
Assignment Code: MS-24 /TMA/SEM - I/2016

Question 1: Describe the Industrial relations in India. Discuss the current developments in industrial relations and high light the current issues and challenges in Industrial relations with suitable examples.  
Question 2: Explain the obligations, rights and functions of trade unions. Discuss the present position of trade unions in India. What are your suggestions for strengthening of trade unions in India? 
Question 3: Explain the concept and objectives of Workers Participation in Management (WPM). Describe the historical development of workers participation in management. Discuss the workers involvement practices of an organization with which you are familiar.  
Question 4: Explain the meaning and content of the grievance. Describe the grievance mechanism of an organization you are familiar with. Discuss various approaches of grievance resolution, in your opinion which approach is most effective? 
Question 5: Explain the impact of specialization, centralization and globalization on new employment relations. Discuss the recent developments in employment relations in an organization you are familiar with.   


ASSIGNMENT
Course Code:  MS-41
Course Title: Working Capital Management 
Assignment No. :  MS-41/TMA /SEM-I/2016

Question 1: Collect the Financial Statements of any two firms from the same industry for 2014-2015 and calculate their Efficiency, Liquidity and Structural Ratios. Based on these ratios give your views on the working capital management of these firms.  
Question 2: The Ratan Corporation sells goods earning a gross profit of 25% on sales. You are required to prepare a Statement showing the Working Capital requirement of the company adding 10% margin for contingencies from the annual figures given below:  

Rs.
Sales
3,00,000
Materials used
1,08,000
Wages
96,000
Manufacturing expenses
1,20,000
Administrative and other expenses
30,000
Selling and distribution expenses
18,000
Depreciation
12,000
Income tax payable in four instalments of which one falls in the next financial year

60,000

Additional Information is as follows:
¾    Credit given by suppliers of materials is 2 months
¾    Credit allowed to customers is 1 month
¾    Wages are paid half month in arrear
¾    Manufacturing and administrative expenses are paid one month in arrear
¾    Selling and distribution expenses are paid quarterly in advance
¾    The company wishes to keep one month stock of raw material and also of finished goods
¾    The company believes in keeping cash of Rs. 50,000 including the overdraft limit of Rs. 20,000 not yet utilized by the company. 
Question 3: (a) Why are the Letters of Credit (LCs) known as non fund based working capital finance and what role do they play in facilitating trade? 
(b) Is it right to say that the LCs do not involve any financial obligation or risk on the part of the issuing banker? Give your comments.  
Question 4: What do you mean by ‘Short Term Integrated Funds Planning’? Discuss whether this planning is really practiced in the corporate world in India. 

Question 5: Identify the major players in the Indian Money Market. Discuss the major hurdles they face in their operations. 

ASSIGNMENT
COURSE CODE:  MS-42
COURSE TITLE: CAPITAL INVESTMENT AND FINANCING DECISIONS 
ASSIGNMENT NO.:  MS-42/TMA /SEM-I/2016

Question 1:  What is meant by cost of capital? How is cost of long term debt and preference share capital calculated? How is average weighted cost of capital measured? Explain.
Question 2: Define and explain the term, 'Capital Structure'. Critically examine the Net Income approach and Net Operating Income approach to capital structure theories.
Question 3: Discuss the various components of project planning. Explain the application of Work Breakdown structure in monitoring and controlling a project.
Question 4: What are the major global sources of financing? Distinguish between Foreign Direct Investment and Portfolio Investment.
Question 5: What is Financial Engineering? Explain the factors which motivate the finance manager to undertake financial engineering. 

ASSIGNMENT
COURSE CODE:  MS-43
COURSE TITLE:  MANAGEMENT CONTROL SYSTEMS 
ASSIGNMENT NO.:  43/TMA/SEM-I/2016

1.      Discuss the inter linkages between some of the new management techniques such as TQM, JIT and Activity Based Costing, with the conceptual foundations of Management Control Systems.  
2.      Select any Organization of your choice and study in detail whether Responsibility Centers are essential for that Organization or not? If you think the Responsibility Centers are essential describe how the Organization should go about it.  
3.      A Fertilizer company has given the following budget expense for the production of 10,000 bags of a particular product.  

Per unit
Direct materials
Rs. 60
Direct labor
30
Variable overheads
25
Fixed overheads (Rs. 1,50,000)
15
Variable expenses (direct)
05
Selling expenses (10% fixed)
15
Administrative expenses (Rs. 5000 rigid for all levels of production)
05
Distribution expenses (20% fixed)
05
Total cost of sale per unit
160

Prepare a budget for production of 6,000; 7,000 and 8,000 bags, showing distinctly marginal cost and total cost.   
 Question 4: Explain as to how a service organization is different from that of a manufacturing organization? Do these differences affect the control system design of these organization? If yes how.  
 Question 5: Study the Brooke Bond (India) Ltd case given in Block – 5 and answer the questions given at the end of the case.  


ASSIGNMENT
Course Code: MS - 51
Course Title: Operations Research     
Assignment Code: MS-51/TMA/SEM - I /2016

Question 1: Define Operations Research. Also, give a brief historical background of Operations Research.  
Question 2: ABC Company is engaged in manufacturing five brands of packed snacks. It is having five manufacturing set ups, each capable of manufacturing any of its brands one at a time. The cost to make a brand on these set ups vary according to the following table:  

4
6
7
5
11
7
3
6
9
5
8
5
4
6
9
9
12
7
11
10
7
5
9
8
11

Assuming five set ups are S1,S2, S3, S4, and S5 and five brands are B1, B2, B3, B4 and B5, find the optimum assignment of products on these set ups resulting in the minimum cost.
Question 3: What is goal programming? State clearly its assumptions. Identify the major differences between linear programming & goal programming.  
Question 4: A company has determined from its analysis of production and accounting data that, for a part number KC-438, the annual demand is equal to 10,000 units, the cost to purchase the item is Rs 36 per order, and the holding cost is Rs 2/unit/year.
a) What should the economic order quantity be?
b) What is the number of days’ supply per optimum order? (Assume 300 working days in a year) 
Question 5: “Game theory provides a systematic quantitative approach for analyzing competitive situations in which the competitors make use of logical process and techniques in order to determine an optimal strategy for winning”. Comment. 

ASSIGNMENT
Course Code: MS - 52
Course Title: Project Management   
Assignment Code: MS-52/TMA/SEM - I /2016

Question 1: What are the phases of a project development cycle? Give the salient tasks under each phase. What are the outlines of opportunity studies in project management? How do their impact upon project feasibility studies? 
Question 2: Doubled Project Report (DPR) forms the foundation on which the entire superstructure of the project is built – if it is weak, project cannot weather the turbulent times ahead. Bring out the do’s and don’ts of a good DPR.  
Question 3: What is the concept of “Free Float” (Primary slackness) and “Total Float” (Secondary slackness)? Bring out their significance in project management.  
Question 4: A good team-work speeds up project implementation justify. Developing self directed projected teams is the key to improving effectiveness in project management. Elucidate. 
Question 5: Describe the objectives, planning procedure and organizational structure required for commissioning of projects. What quality control methods are prevalent in project management? 

ASSIGNMENT
Course Code: MS - 53
Course Title: Production/Operations Management   
Assignment Code: MS-53/TMA/SEM - I /2016

Question 1: “We have entered the age of technology; henceforth everything will be knowledge based.” Discuss the above in the context of increasing use of technology-based resources for achieving tasks.  
Question 2: Over the years, many variations on classical Delphi have been forwarded. Briefly discuss these variants.  
Question 3: Capacity will be modified in response to demand. Demand will be modified in response to capacity. Which of these two statements is correct? Why? 
Question 4: What are the different criteria for scheduling jobshop production system? Give their justification also.  
Question 5: Inventory of material provides operational flexibility. But, many flexible operational systems need little inventory. Explain this seeming contradiction. 

ASSIGNMENT
Course Code: MS - 54
Course Title: Management Information Systems    
Assignment Code: MS-54/TMA/SEM - I /2016

Question 1: Define structured and unstructured decisions. Discuss the rational individual models of decision making. What are the implications of these models to information system analysts? 
Question 2: How much importance should be accorded to implementation phase as part of the total MIS development activity? Explain. Briefly discuss the various implementation strategies. Under what circumstances are they suitable? 
Question 3: What are the various kinds of network topologies? Describe the types of switching available in networks and describe the various applications to which networks can be put. 
Question 4: Outline the basic sequence of steps to acquiring a DMBS. What steps are the most important? Why should an organization be careful about placing over reliance on “benchmark” tests in selecting a DBMS? 
Question 5: Write a detailed note on “the impact of computerization on our living style”.

ASSIGNMENT
Course Code: MS - 61
Course Title: Consumer Behaviour
Assignment Code: MS-61/TMA/SEM - I/2016

Question 1: Imagine yourself as a retailer for menswear and propose how you would use lifestyle approach to succeed in your venture.  
Question 2: What is meant by subliminal persuasion? Explain the various subliminal techniques.   
Question 3: Define personality. What are the differences between the trait theory and the psychoanalytic theory of personality? 
Question 4: What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behaviour?  
Question 5: You are a marketing manager of a company that has started manufacturing washing machines. How will you anticipate, analyse and respond to the post-purchase feelings of your customers. 

ASSIGNMENT
Course Code: MS - 62
Course Title: Sales Management 
Assignment Code: MS-62/TMA/SEM – I/2016

Question 1: (a) Explain the importance, scope and relevance of Sales Management Function in the current Indian business environment.   
(b)  Why and when personal selling method become’s appropriate and inevitable? Illustrate with two examples of your choice.   
Question 2: (a) Discuss the different types of selling skills that a salesman ought to possess in performing and discharging the responsibilities assigned.    
 (b) Sales presentation and Sales displays are two critical activities which are increasingly becoming most important for the marketer in promotion of the firms offering. Discuss the above statement in detail giving two examples.    
Question 3: (a) Briefly discuss different recruitment  sources  being employed by firms in the Indian context. Suggest suitable recruitment in the following situations. 
a) Textile machinery/capital goods selling
b) Banking Products 
(b) Pickup any Industrial product firm of your choice or you are associated with and                 examine the importance of monitoring and performance appraisal of sales force.    
Question 4: (a) Discuss the basic types of sales organizations you are familiar with. Bring out the major differences in terms of activities performed by sales organization Vs. marketing        organization in a large manufacturing and marketing firm.    
(b) Elaborate the importance of sales forecasting and sales quotas in managing the sales functions of the firm. How do there affect the performance of the sales personnel in discharging there job responsibilities. Discuss.

ASSIGNMENT
Course Code: MS - 63
Course Title: Product Management
Assignment Code: MS-63/TMA/SEM – I/2016

Question 1: Briefly explain the concept of Product Life Cycle (PLC). Do all the products follow the bell shaped curve of PLC? Discuss giving suitable examples.  
Question 2: Discuss the various functions performed by packaging in marketing of consumer goods, giving suitable examples. 
Question 3: Explain the stages involved in new product development process, giving suitable examples.  
Question 4: Taking the example of packaged fruit juice explain the alternative bases available to the marketers for its positioning. 
Question 5: Read the case given below and answer the questions given at the end of the case. 
Homemade Icecream Ltd: 
Homemade Icecream Ltd., manufacturer of ice-cream and frozen yoghurt was founded in 1998. It soon became popular with its innovative flavours, made from fresh milk and cream. The company currently distributes ice-cream, frozen yoghurt and novelty products nationwide, in super-markets, grocery stores, franchised Homemade scoop shops, restaurants and other venues. Homemade’s product strategy is to differentiate its super premium brand from other ice-cream brands. The brand image reflects high quality, uniqueness, and a bit of amusement. For example, ‘Chubby Hubby’ has chunks of chocolate covered peanut butter-filled crisp biscuits in a rich vanilla malt ice-cream. Other names in the company’s line of Ice-Cream include Totally Nuts, Chunky Monkey, Super
Fudge Chunk etc. The new product development and flavor naming process are a top priority at Homemade. 
Questions:
(a) Does Homemade use an individual or a family branding strategy? What are the relative advantages and disadvantages of the two strategies?
(b) What are the characteristics of a good brand name? How do you rate Homemade flavor names based on these criteria?
(c) Homemade plans to introduce a sugar free, low fat Ice-Cream targeted at calorie – conscious customers. How should it go about test marketing the same? Suggest a suitable brand name for the new product. 

Course Code: MS – 64
Course Title: International Marketing    
Assignment Code: MS-64/TMA/SEM - I/2016

Question 1: Distinguish between the following:
(a) Free Trade Area and Customs Union
(b) Polycentric and Ethnocentric Orientations   
Question 2: Explain the various products – communications strategies available to an international marketer, giving suitable examples.  
Question 3: Briefly explain the components of international advertising strategy. What are the relative advantages of standardization and adaptation of an international advertising           programme.  
Question 4: What do you understand by the term ‘Political Risk’? Explain the strategies available to international marketers for management of political risk.  
Question 5: A manufacturer of handloom products is planning to enter international markets. He has a well established domestic business and wants to go overseas.  Discuss:
(a) The ways in which he can go international.  
(b) What environmental analysis he has to undertake to understand the overseas markets? 
(c) The organizations he can approach which can guide him and facilitate his export efforts.   

ASSIGNMENT
Course Code: MS - 65
Course Title: Marketing of Services
Assignment Code: MS-65/TMA/SEM – I/2016

Question 1: Do you agree with the following statements? Justify your answer giving suitable examples. (a) Growth in services is at the expense of manufacturing sector of the economy.
(b) In the case of services, consumers rely more on personal sources of information for pre-purchase evaluation.
(c) Service guarantees are beneficial for all the service firms.
(d) Customer waiting can be managed only by operations management.
(e) Service quality evaluations are not made solely on the basis of the outcome of the service, they also involve evaluation of the process of service delivery.  
Question 2: Study activity 4 given on page 47 (unit 10) of Block 3 of your course material and prepare your plan of action for the same.  
Question 3: Explain how important it is for a hotel located at a hill station to use “promotions‟ during off season. Also identify possible sales promotion schemes it can offer.
Question 4: Explain the importance of physical evidence for the following:
(a) An airline
(b) A distance education institute  
Question 5: Study the “Case Situation‟ given on page 34 (unit 9) of Block  3 of your course material and evaluate the “preferred guest card” scheme.    

Course Code     : MS-91
Course Title    : Advanced Strategic Management
Assignment Code   : MS-91/TMA/SEM-I/2016

Question 1: Describe the concept of corporate planning. Discuss the implementation of corporate planning in detail.
Question 2: Discuss the nature and scope of corporate management and its role in non-business organizations, giving examples.
Question 3: “Different market structures have different viewpoints with respect to competition”. Explain the statement with respect to market structures and sustainable competitive advantage.
Question 4: Discuss the issues and challenges in knowledge management in the present competitive environment.
Question 5Select any service organization of you choice and explain how Information Technology has enhanced the quality of service of this organization.
Question 6: Write short notes:
a) Social Audit 
b) Innovation and Creativity
c) Dynamic Environment 
d) Narayana Murthy Committee  

ASSIGNMENT
Course Code: MS - 92
Course Title: Management of Public Enterprises    
Assignment Code: MS-92/TMA/SEM - I/2016

Question 1: “The development of public sector in India can be divided in three phases.” Briefly discuss. 
Question 2: Briefly discuss the government’s liberalization policy since 1991. Also, discuss the implications of liberalization in the present context. 
Question 3: Public Enterprises in India function at three levels of administration: Central, State and Municipal.” Critically examine the statement in the present context. 
Question 4: Explain the relevance of marketing mix to public enterprises with special reference to Product mix and Price mix. 
Question 5: Discuss any two major strategic issues arising out of disinvestment. 
Question 6: Write short notes on the following:-
a)      Retraining
b)      Board for Industrial and Financial Reconstruction (BIFR)
c)      Central Vigilance Commission (CVC) 

ASSIGNMENT
Course Code: MS – 93
Course Title: Management of New and Small Enterprises   
Assignment Code: MS-93/TMA/SEM - I /2016

Question 1: What do you understand by entrepreneurial competency? Explain its role in entrepreneurship development? 
Question 2: How can an opportunity analysis be conducted for the following:-
a) A gift shop
b) A bicycle store 
Question 3: What are the advantages of company form of organization as compared to Proprietorship/ One Person Company and Partnership form of organization? Discuss 
Question 4: Describe the tools of production planning and control used by a small entrepreneur. 
Question 5: What do you understand by family business? Explain the characteristics of family business and discuss the issues and problems of family business. 
Question 6: Write short notes on the following:-
(a) Industrial Policy Resolution 1991
(b) Market Demand
(c) Networking

ASSIGNMENT
Course Code:  MS-95
Course Title: Research Methodology for Management Decisions
Assignment No.:  MS-95/TMA /SEM-I/2016

Question 1: Explain briefly why data collection and data analysis should not be separated at the planning stage of any research project.  
Question 2: What do you understand by stratification of a population? Why is it said that stratified sampling improve precision? 
Question 3: Define Dichotomous data. Mention two reasons which make Guttman scale an impractical tool for the measurements of attitudes.  
Question 4: Two different varieties of mushroom were grown on 6 and 7 plots of the same size. At the end of the crop run, the following quantities of yield were observed for the two varieties:
Variety I           16        12        11        13        15        17
Variety II          11        11        10        15        14        16        10
Using the Mann-Whitney U test, verify at 0.05 level of significance whether the two varieties of mushroom produce the same yield.  
Question 5: Yours is a consulting organization which undertakes business research studies. A prospective client visits your organization and wants to know the types of job your organization undertakes. What sort of pre-presentation handouts would you prepare before making a presentation to him?

COURSE CODE: MS-423
COURSE TITLE: MARKETING OF FINANCIAL SERVICES
ASSIGNMENT CODE: MS-423/TMA/SEM-I/2016

Question 1: Explain the concept of 'Marketing Mix' for financial services? Discuss the importance of the seven 'Ps' in the context of marketing of Banking services.
Question 2: Explain the various sources of long - term finance that are available for meeting the cost of projects in India.
Question 3: What are the general objectives behind pricing of products and services by Banks? Discuss the various approaches adopted by banks for pricing their product
Question 4: Explain the benefits of Life Insurance and discuss the factors which influence marketing strategies in the insurance sector.
Question 5: What is 'Internet Banking’? Explain the benefits of Internet Banking.  

ASSIGNMENT
Course Code: MS-424
Course Title: International Banking Management 
Assignment Code: MS-424/TMA/SEM-I/2016

Question 1: Write a note on the New Development Bank BRICS.  
Question 2: Discuss the role of the Basel Committee at the centre of International Financial Regulation.  
Question 3: Visit a Bank of your choice and find out the Treasury Management Policies and practices of that Bank. Prepare a note on your discussions.  
Question 4: Discuss the Multi-factor Approach to risk management in Banks.   
Question 5: Discuss the causes and consequences of Globalization.    

COURSE CODE: MS-425
COURSE TITLE: ELECTRONIC BANKING AND IT IN BANKS
ASSIGNMENT CODE: MS-425/SEM-I/2016

Question 1: a) Explain the VSAT Network System and its applications in Banks.
b) Discuss the need for Network Standardization in Banks.   
Question 2: Visit a Bank of your choice and study the Electronic Fund Management system and the processes that are followed in that Bank. 
Question 3: What is Electronic Data Interchange (EDI)? Discuss the different elements of an EDI system. Explain the major implications of EDI for Financial Institutions.  
Question 4: What is ‘Computer Crime’? Discuss different types of computer crimes and how they can be prevented in a Bank.  
Question 5: Discuss the process of selection, procurement and implementation of Information System in relation to Banks.  

ASSIGNMENT
COURSE CODE: MS-494
COURSE TITLE: RISK MANAGEMENT IN BANKS  
ASSIGNMENT CODE: MS-494/TMA/SEM-I/2016

Question 1: Explain the measures that are taken by the Reserve Bank of India while devising the regulatory framework for Banks. 
Question 2: Visit a Bank of your choice and discuss with the Manager the credit risk associated with the different banking products and how it is managed. Write a note on your discussion.  
Question 3: Discuss the importance of Currency Risk Management and explain how it is managed.  
Question 4: Discuss the different approaches for Operational Risk analysis and measurement bringing out their advantages and disadvantages.  
Question 5:  Visit a Bank of your choice and find out the role of the Chief Risk Officer in that Bank. Write a note on your discussions.    

ASSIGNMENT
COURSE CODE:  MS-495
COURSE TITLE: ETHICS AND CORPORATE GOVERNANCE IN BANKS
ASSIGNMENT CODE: MS-495/TMA/SEM-I/2016

Question 1: “One mechanism to inculcate a uniform value system within an organization would be to discuss decisions, not merely in terms of the economic consequences, but also in terms of the values that they represent. With reference to the statement given above discuss how values can be reinforced in banks? 
Question 2: How are ethical dilemmas resolved? Discuss it both from the business and individual perspectives. 
Question 3: What are the economic and social responsibilities related to CSR? How are these responsibilities integrated in the CSR framework of banking sector?  
Question 4: How are the various models of Corporate Citizenship different from one another? Discuss.     
Question 5: Discuss the steps involved in integrating CSR with strategy. Explain in the context of any bank of your choice. 
Question 6: Write short notes on the following: -
(a) Whistle Blower Policy
(b) Social Audit
(c) Global Reporting Index (GRI) 

MFP-1: EQUITY  MARKETS    
    ASSIGNMENT  
Course Code    :          MFP – 1  
Course Title    :        Equity Markets   
Assignment Code   :        MFP -1/TMA/SEM-I/2016  Assignment 
Coverage  :        All Blocks  
     Note: Attempt all the questions and submit this assignment on or before 30th April, 2016 to   the Coordinator of your Study Centre.  
1. Discuss and analyze the major activities in distribution, allocation and listing of  a Public Issue.   
2. Explain the Evolution of Indian Financial Markets since the Post Independence era and comment on their present status.   
3. Select any Stock Exchange of your choice and find out the grievances handling procedure that is being followed in that Exchange. Give a detail report of your findings.   
4. Explain how the stock price can be obtained using the multi-period valuation model with the help of a suitable example.   

5. As a Portfolio Manager if you are asked to advise as to  whether the diversification of portfolio is to be carried out at asset level, industry level or geography level which diversification strategy you would suggest and Why.     

MFP-2: EQUITY DERIVATIVES   
    ASSIGNMENT  
Course Code    :          MFP – 2  
Course Title    :        Equity Derivatives  
Assignment Code   :        MFP -2/TMA/SEM-I/2016  
Assignment Coverage  :        All Blocks  
     Note: Attempt all the questions and submit this assignment on or before 30th April, 2016 to   the coordinator of your study centre.  
1. What are derivatives? Discuss the major types of derivative instruments and elaborate the uses of derivatives. Discuss the scrip selection criteria for derivatives segment. 
2. List the various corporate actions due to which the prices of derivative contracts has to be adjusted. How is the future price adjusted for dividends, stock split and bonus issue? 
3. What are ‘Options’? Differentiate between Put and Call options. Explain the payoffs associated with writing put and call options. Discuss the different strategies that are applied for using hedging options. 
4. What is 'Clearing and Settlement’? Discuss the settlement mechanism of option contracts. 

5. What is meant by 'Mark to Market Margin' ? Explain the concept of Value At Risk (VAR).  Explain the different kinds of margins on Futures positions that are required to be paid by the clients to the Exchange. 

MFP-3: COMMODITY MARKET   
    ASSIGNMENT  
Course Code    :          MFP – 3  
Course Title    :        Commodity Markets 
Assignment Code   :        MFP -3/TMA/SEM-I/2016  
Assignment Coverage  :        All Blocks  
Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to   the Coordinator of your Study Centre.   
1. Make a detailed study on any two leading Commodity Exchanges in Europe and prepare a note on how these exchanges are different from the exchanges in India.     
2. Discuss the objectives, role and functions of National Bulk Handling Corporation.     
3. Discuss the trends in Gold trade during the past 5 years. Also analyze the major policy changes that have taken place in this.     
4. Explain the major events that have led to the volatility in Crude Oil prices during the last 5 years.   
5. Describe the application of long and short Hedge in managing risk using commodity futures with the help of suitable examples.     



51 comments:

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