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Last Date of Assignments Submission 
30th September, 2016 without Late fee for TEE Exam
31st October, 2016 with Late Fee for TEE Exam

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Assignment Question Papers JULY - DEC 2016 Submission

Assignment
Course Code : MS-01
Course Title : Management Functions and Behavior
Assignment Code : MS-01/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Planning and controlling go hand in hand. There can be no control without a plan and plans cannot be successfully implemented in the absence of controls. Controls provide a means of checking the progress of the plans and correcting any deviations that may occur along the way.”  Elaborate this statement and discuss the underlying concept referring to the experience you have in organizations you have worked in or familiar with. Briefly describe the organization, you are referring to.
2. What are various models of Decision making? Briefly discuss. Referring to your prior experience, discuss what model has been prevalent in the organization/s you have worked for or familiar with. Briefly describe the organizations you are referring to.
3. Discuss some of the syndromes of organizational maladjustment. Relate them with the experience you have had in the organizations you have worked for or familiar with. Briefly describe the organizations you are referring to.
4. What are the characteristics of effective work groups and role of a manager in managing group productivity?  Substantiate the response with your organizational experience or the ones you are aware of. Briefly describe the organization you are referring to.



ASSIGNMENT
Course Code : MS - 2
Course Title : Management of Human Resources
Assignement Code : MS-2 /TMA/SEM - II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study center.
1. Explain the process of human resource planning. Describe how HR forecast is carried out in the organisation you are working with or an organisation you are familiar with.
2. Discuss the concept of ‘competency mapping’. Explain any two methods of competency mapping that you are familiar with citing suitable organisational examples.
3. Define training and distinguish it from learning. Assume you are responsible for training of employees in a large organisation. Discuss how you will make training a strategic function. Illustrate.
4. Discuss the motivational aspects of reward system in an organisation. Analyse the recent trends in reward system in Indian organisations and suggest measures to improve.

  

ASSIGNMENT
Course Code : MS-03
Course Title : Economic and Social Environment
Assignment Code : MS-03/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Discuss socio-cultural environment of business and its importance to business giving examples.
2. What are the objectives of public sector and how far these objectives have been achieved? Critically analyse.
3. What reforms have taken place in the small scale sector and what is their contribution? Discuss with examples.
4. In what way trade policy reforms contribute to enhancing India’s competitiveness in the International Market? Explain in detail.
5. Discuss in detail various measures involved in the process of privatisation.
6. “Neglect of agriculture is the major sin of economic reforms.” Examine the statement in detail. 

ASSIGNMENT
Course Code : MS-04
Course Title : Accounting and Finance for Managers
Assignment Code : MS-04/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the Coordinator of your study centre.

1. Take an organization of your choice & find out how the Accounting Reports are prepared by them and how these reports are useful for managers while making decisions relating to the activities of a Business.
2. Prepare the Cash Flow Statement for XYZ Ltd. for the year 2015-16 and analyze its cash flow position.
Balance sheet of XYZ Ltd. on 31st March Liabilities & Equity
2016
(Rs. in Lakh)
2015
(Rs. in Lakh)
Equity Share Capital
Reserves & Surplus
P & L Balance
L. T borrowings
Current Liabilities
Provision for taxation
Proposed Dividends
1100
400
270
600
270
240
110
1000
200
250
500
200
150
100
Total
2990
2400
Assets
Gross Fixed Assets
Less: Accumulated Dep.
Net Fixed Assets
Long-term Investments
Inventories
Debtors
Cash and bank balance
Loans and advances
Total

1500
780
720
500
380
240
100
1050
2990

1200
600
600
400
200
160
60
980
2400
P & L Accounts for the year 2006-07 (as on 31st March, 2016)
Income
(Rs. In lakh)
Sales
Other income
Stock Adjustment
2520
304
36
Total
2860
Expenditure
Raw Material Consumed
Manufacturing expenses
Administrative expenses
Selling & distribution expenses
Depreciation
Interest
1430
280
160
130
180
110
Total
2290
Profit before tax (PBT)
Provision for Taxes
Profit after tax (PAT)
P & L at the beginning of the year
Profit available for appropriation
Transfer to reserves
Proposed dividends (incl. div. tax)
Balance profit carried to B/S
570
240
330
250
580
200
100
270
The following additional information has been provided regarding the firm:
(i) Current liabilities denote amount that is payable to suppliers.
(ii) Raw materials constitute 80% of the inventory balance of the firm.
(iii)Loans and advance include income tax paid Rs. 240 lakh (previous year Rs. 150 lakh)
(iv) During 2015-16 10 lakh of equity shares of Rs. 10 each were issued at par. Long-term loans raised during the year amounted to Rs. 160 lakh.
 (v) The interest shown in the P&L account has actually been paid for in cash and other income is realized in cash.
3. With the help of a suitable illustration, explain how the costs and volume influence profit of a business.
4. A Company is considering to replace an existing machine for which two suppliers have given quotation. Supplier A has proposed a machine costing Rs. 180 lakh that uses the existing boiler while supplier B has quoted for the machine Rs. 110 lakh but that requires modification in the existing energy supply system costing Rs. 30 lakh. The machines have a life of 10 years and can be sold for 5% and 10% of the original cost respectively for Suppliers A and B. The additional working capital requirement expressed as % of revenue are 20% and 25% respectively because of larger requirement of fuel for the machine from Supplier B. The details are condensed below:
(Rs. in lakh) Supplier A
Supplier B
Price of machine
Annual Cash flows
Revenue
Operating cost
Working capital (% of revenue)
Salvage value % of cost
180
200
150
20%
20%
135
205
155
25%
5%

The firm charges depreciation on SLM basis with zero book value and has a tax rate of 35% for all kinds of income. The cost of capital for the firm is 12%
Which of the suppliers should the company prefer?
(a) as per NPV rule
(b) as per IRR rule.
5. How would you judge the efficiency of the management of working capital in a business enterprise? Explain with the help of hypothetical data.



ASSIGNMENT
Course Code : MS-05
Course Title : Management of Machines and Materials
Assignment Code : MS-05/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. There are many stages involved in bringing a new output to the market. Why can’t the stages be performed in smooth sequence.
2. What do you understand by work study, method study and work measurement? Highlight the basis steps involved.
3. What is batch production? Under which circumstances it is used? Discuss some features of batch production.
4. Briefly discuss the terms:-
1) Acceptance Sampling
2) Process Control Charts
5. Discuss some of the important and frequently used systems for Stores Accounting.

ASSIGNMENT
Course Code : MS - 06
Course Title : Marketing for Managers
Assignment Code : MS-06/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. (a) What do you understand by the term “Marketing”? Discuss the scope and importance of marketing function in the current Indian Business Environment.
(b) Effective Marketing is the result of proper blending of marketing mix elements. Elaborate the above statement with two suitable examples by taking one each from an FMCG and a consumer durable product/Brand of your choice.
2. (a) What are the major reason that marketers undertake segmenting their markets periodically? Explain with suitable example of your choice.
(b) Explain briefly the concept of Product Life Cycle (PLC). To what extent monitoring PLC helps enable in accomplishing the marketing objectives of the firm in the following situations:
i) Mobile Hand Set .
ii) Fresh fruit juice.
3. (a) As a Manager, briefly discuss the various considerations involved in the design of marketing organization in the following scenario:
i) Large scale cement manufacturing company
ii) North based woolen garments manufacturer.
(b) Discuss the key steps involved in the selling process. Explain with a suitable example.
4. (a) What is Marketing Research? How do the outcome/results of research help in decision making process? Elaborate by taking an example.
(b) Briefly explain how marketing research helps in New Product Development process/strategy. Discuss the key steps that you would consider in such a development process for the brand extension of a premium toilet soap.

ASSIGNMENT
Course Code : MS - 07
Course Title : Information Systems for Managers
Assignment Code : MS-07/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Describe the management functions at various levels in the context of relationships between management and information needs.
2. Describe the role of transaction processing system in management functions. Briefly mention the subsystems of operations management.
3. How do Information systems contribute the Total Quality Management (TQM)? Justify your answer with examples.
4. Why is data mining being put to use in more and more businesses? Also, briefly mention some popular data mining techniques. .
5. Write short notes on:
a) Hyper Text Transfer Protocol (HTTP) & File Transfer Protocol (FTP)
b) Business software solutions provided by Microsoft
c) Features of JAVA


ASSIGNMENT
Course Code : MS - 8
Course Title : Quantitative Analysis for Managerial Applications
Assignment Code : MS-8/ TMA /SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Explain the Gauss – Jordan Method for solving a system of linear simultaneous equation with the help of an example.
2. Coefficients of variation of two series are 75 percent and 90 percent, with standard deviations 15 and 18, respectively. a) Obtain the mean of the two series, b) Also comment which of the two is better represented by its mean.
3. Bottled sweet milk stored in a godown is reported to have gone sour. A test check revealed that milk in 25 percent of the bottles is unfit for consumption. The salesman at a retail outlet offers 5 bottles for sale on demand, find the probability that milk will be unfit for consumption a) exactly in 2 bottles, b) at least in 2 bottles, and c) at the most in 2 bottles.
4. A sample survey of tax-payers belonging to business class and professional class yielded the following results:

Business Class
Professional Class
Sample size
Defaulters in tax payment
Test the hypothesis at α = 0.01 level of significance that defaulter rate is the same for the two classes of tax-payers.
5. Write short notes on:
i) Mixed Auto-regressive moving average models
ii) Least Squares Criterion
iii) Rank Correlation.


ASSIGNMENT
Course Code : MS-9
Course Title : Managerial Economics
Assignment Code : MS-9/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Describe Incremental Cost. Differentiate between Incremental Cost and Equi- Marginal Principle. Explain how does consumer maximize utility with the help of Equi-Marginal Principle?
2. A firm’s demand function is given as P=32-6Q and the average cost function as AC=Q2 – 7.5Q+50+2/Q. Calculate the level of output Q which:-
a) maximizes total revenue
b) maximizes profits
3. Discuss Long- Run Cost Functions. Why long run cost curve is called a planning curve and explain how does it help in future decision making process?
4. Why is there a kink in the market demand curve of oligopolists? Explain price rigidity of the Kinked Demand Curve.
5. Briefly describe the characteristics of perfect competition, monopoly, monopolistic competition, and oligopoly markets. Identify any four products one each from these markets.
6. Write short notes on the following:-
a) Direct and Indirect Costs
b) Price Leadership
c) Peak Load Pricing


ASSIGNMENT
Course Code : MS - 10
Course Title : Organisational Design, Development & Change
Assignment Code : MS-10/TMA/SEM-II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study center.
1. Describe how organisation acts as a system. Explain with the help of examples.
2. Explain the universal perspectives on organisational design citing suitable organisational examples.
3. Explain the contemporary approaches to job design with the help of examples.
4. Discuss the process and significant dimensions of institution building with illustration.

ASSIGNMENT
Course Code : MS - 11
Course Title : Strategic Management
Assignment Code : MS-11/TMA/SEM - II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. What do you understand by a ‘Mission Statement’? Can there be a strategy without a mission statement? Justify giving examples.
2. What determines the intensity of competition as per Porter’s Model? Identify the hey strategic factors of the firm you are acquainted with, in its external environment.
3. Describe corporate culture. Do you think that a corporate culture can be changed? Justify your answer with the help of suitable examples.
4. Explain with the help of relevant examples expansion through integration.
5. Suppose you are a Manager (Strategy). Try to develop a model for evaluation and control process of your organization.


ASSIGNMENT

Course Code : MS - 25

Course Title : Managing Change in Organisations
Assignment Code : MS-25/TMA/SEM - II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Discuss the concept of planned organisation change with the help of organisational examples.
2. Explain different reasons and techniques of process based change citing examples.
3. Describe the model as a diagnostic guide and its key features with the help of examples.
4. Enlist the key skills in managing organisational change citing examples.

ASSIGNMENT
Course Code : MS - 26
Course Title : Organisational Dynamics
Assignment Code : MS-26/TMA/SEM - II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Why do groups get formed? What are the stages of group development in an organizational situation? Relate the process with your organizational experience or the ones you are aware of. Briefly describe the organization and the situation you are referring to.
2. What is Stress? What is the concept and stages of Burnout? Describe the concepts relating to your organizational experience or the ones you are aware of. Briefly describe the organization and the situations you are referring to.
3. Explain the concept of self empowerment, and Power enhancers of leaders in organizational set ups.
Explain power enhancers with examples you are aware of. Describe the context and the organization you are referring to.
4. Briefly describe the forms of strategic alliances. Also describe briefly the tenets of strategic alliances.
Draw from your experience or knowledge referring to the operational aspects of strategic alliances and critically analyse the reasons what makes or mars strategic alliances in organizational setups.


ASSIGNMENT

Course Code : MS - 27

Course Title : Wage and Salary Administration
Assignment Code : MS-27/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Explain the concept and structure of compensation. Describe the functions and responsibilities of compensation programme of an organization you are familiar with.
2. Explain the purpose and application of the payment of wages Act, 1936. Describe the concept of deduction from wages and limits on the total amount of deduction can the fine be deducted from wages of an employed persons? If so, subject to what conditions.
3. What do you understand by the concept of wages, explain the concept of basic wage through examples. Why dearness is allowance an integral part of pay packet, explain how is it administered?
4. Define “incentives”. Bring out their advantages and limitations. Explain the various individual and group incentive plans and their respective merits and demerits.
5. Describe the tax planning for employee compensation in any organization you are familiar with. Explain the tax implications of employee compensation package to the employer and employees.
 

ASSIGNMENT
Course Code : MS - 28
Course Title : Labour Laws
Assignment Code : MS-28/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Explain the concept of social justice in relation to industrial jurisprudence. Describe the influence of ILO Conventions and Recommendations on Labour Legislation in India.
2. Describe the scope and coverage of the Mines Act, 1952. Discuss the enforcement of the Act and the provisions regarding working hours and limitation of employment under the Act.
3. Define object, scope and coverage of the Industrial Employment (standing orders) Act, 1946. What are the Acts or Omissions on the part of a workman which amount to misconduct under the Act?
4. Distinguish between Minimum, Fair and Living wages. Explain the powers which the government can exercise under the minimum wages Act, 1948. Describe the objective of the minimum wages Act. To what extent do you think this objective has been attained?
5. What is the object of the Employee provident Funds and Miscellaneous provisions Act, 1952? Explain the various modes in which the Central Provident Fund Commissioner can recover arrears of any amount due from any employer under section 8 of the Act?



ASSIGNMENT
Course Code : MS - 29
Course Title : International Human Resource Management
Assignment Code : MS-29/TMA/SEM - II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1) Enumerate different approaches to organisational structures in MNCs. Discuss different modes of operation in MNCs citing suitable examples.
2) What are different approaches to staffing function in MNCs. Describe different staffing methods adopted by MNCs with the help of relevant organisational examples.
3) Compare and contrast leadership style followed in Japanese and French firms citing suitable examples.
4) Explain the role of HR managers in mergers and acquisitions in international perspective. Discuss the issues and concerns arising out of these citing examples. 

ASSIGNMENT
Course Code : MS - 44
Course Title : Security Analysis and Portfolio Management
Assignment Code : MS-44/TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Define Investment. Discuss the effect of changes in investment environment on investment decisions. Explain the various types of risks involved in investment.
2. (a) What is 'Primary Market’? Discus the important developments that have taken place recently in Indian primary market. .
(b) What do you understand by Initial Public Offer (I.P.O.)? Who are allowed to make
an I.P.O.?Discuss the salient features of the SEBI guidelines on I.P.O.
3. (a) Critically evaluate the fundamental analysis. How is it useful to a prospective investor?
(b) What are the various techniques of technical analysis? Explain the various challenges
to technical analysis.
4. (a) What is Markowitz Portfolio Theory? Explain the basic assumptions of Markowitz Theory.
(b) Explain the logic of the Arbitrage-Pricing Theory (APT). Compare and
contrast with the Capital Asset Pricing Model (CAPM) ?
5. Critically evaluate the three formula plans and suggest modification, if any, to make them useful for investors in Indian Stock Market.

ASSIGNMENT
Course Code : MS - 45
Course Title : International Financial Management
Assignment Code : MS-45/TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. What are the main features of the exchange rate regime that was designed at Bretton Woods? Explain and distinguish between Fixed Exchange Rate and Floating Exchange Rate system. Which one is more suitable and why?
2. Explain the Purchasing Power Parity Theory with the help of an example. Can there be deviations also from Purchasing Power Parity relationship? If so, what factors are responsible for the same?
3. What do you understand by Exchange Rate Exposures? Describe different types of exchange rate exposures and the techniques used to manage them.
4. Why is cost of capital important for a firm? Explain the reasons for variations in the cost of capital across different countries. Describe the factors contributing to differences in the risk-free rate and the risk premium
5. How is working capital management in multinational enterprises different from that of domestic enterprises? Discuss the transactions incorporated under intra-corporate transfer of funds and the variables which influence such transfers.


ASSIGNMENT
Course Code : MS - 46
Course Title : Management of Financial Services
Assignment Code : MS-46/TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Select any financial service of your choice and discuss the impact of technology on that service.
2. Study any Stock Exchange of your choice and explain its organizational structure. Also discuss the recent developments that have taken place in that organization.
3. Discuss the various products that are being offered by a Mutual Fund of your choice to investors. Which of these schemes according to you are suitable to which class of Investors?
4. What functions are undertaken by National Housing Bank? Discuss the powers vested in it to regulate and supervise the housing finance companies.
5. Discuss in detail about any two non-life insurance policies that are relevant to each, an individual and an organization.
 
ASSIGNMENT
Course Code : MS - 55
Course Title : Logistics and Supply Chain Management
Assignment Code : MS-55/ TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Every organization has to move materials to support its operations. Take the case of a poultry that deals in eggs, meat products and a range of related goods. What materials are moved in this case?
2. An integrated supply chain is a convenient notion, but it does not reflect real operations. An organization is only really concerned with its own customers and suppliers, and does not have time to consider other organizations further along the chain. Do you think that this is true?
3. Give various supply chain information categories. Give examples of information contained in these categories with reference to a FMCG company.
4. Managers can be tempted to use the easiest measures of performance, or those that show themselves in the best light. What are the consequences of this? Can you give examples of problem this create?
5. Take the example of a nationalized bank and discuss how it is cutting costs and improving customer service by changing its supply chain from brick and mortar branches to ATM’s and phone & net-banking.

ASSIGNMENT
Course Code : MS - 56
Course Title : Materials Management
Assignment Code : MS-56/ TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. What is the need of implementing materials management quality improvement process? How does TQM support in creating customer value in materials management?
2. “Ethical conduct in purchasing depends, to a large extent, on the local culture to which the purchasing agents and suppliers belong”. Comment!
3. Discuss the various types of inventory carried by a manufacturing organization. In what types of inventories can the EOQ and order level polices be used, and in what types of inventories will the use of MRP be more effective?
4. What do you understand by the term codification? What type of information should be built into a code? What are the objectives of codification? List the different systems used to codify materials.
5. Explain how a performance appraisal system can be used in the context of materials management. What are the metrics of performance appraisal in materials management?


ASSIGNMENT
Course Code : MS-57
Course Title : Maintenance Management
Assignment Code : MS-57/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. What is reliability centred maintenance? What are the important steps involved in implementing it in any plant?
2. What is the importance of maintenance budgeting? Give the advantage of Zero Based Budget.
3. A remote control unit has 25 components in series. Each component has a reliability of 0.999. What is the reliability of the remote control unit? If it is desired to have a reliability of 0.996 for 3000 hours of operation, what should be the failure rate of each component? Assume that the time to failure for each component is exponentially distributed.
4. Define hazard rate the discuss the three periods or regions of the life cycle of a unit or device as illustrated by the ‘bath-tub’ curve.
5. How can be questionnaire for ‘Maintenance Audit’ prepared? What is the main difference of audition result areas compared to auditing management processes?
6. Write short notes on the following:
a) Maintenance windows
b) Cost Absorption and Cost Apportionment
c) Design and Maintainability
d) Maintenance Audit 

ASSIGNMENT
Course Code : MS-58
Course Title : Management of R&D and Innovation
Assignment Code : MS-58/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. What does the „creative process‟ mean? Describe and comment upon the elements of the creative process. It is necessary that the stages in the creative process should occur in a certain order?
2. Discuss the rationale of partnership in innovation and R & D. “The need for partnership for innovation was never felt more than as it is today”. Examine the statement. Why is the need for partnership in innovation felt more strongly today?
3. Gilletee‟s invention of „twin blade‟ design of shaving razor propelled it into position of „market leadership‟. Give five other criteria which you consider as the most relevant for evaluating this invention. Give reasons for your choice.
4. Compare the main features of the technology policy of Indian and some other countries e.g. U.S.A., U.K., and Japan. Offer you suggestions for improving the technology policy persuade in India.
5. Is India industry giving emphasis to technology development? Discuss. Is Government in your view providing sufficient financial support measures for technology development in India?
6. Write short notes on the following:
a) Guided Imaging
b) The Matrix organization
c) SIDBI
d) Total Quality Design (TQD)


ASSIGNMENT
Course Code : MS - 66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. a) What do you understand by the term Marketing Research? Why it is necessary for firms to seriously consider and undertake research activities on a continuous basis? Elaborate with suitable example of your choice.
b) Make a visit to any firm/company from you location on you are associated with and try to study how marketing research activities are being initiated, conducted and implemented in the firm. Report your observations and offer your recommendations accordingly.
2. a) What is research design? Briefly discuss the four types of research design. You are familiar with. Illustrate each of these methods accordingly.
b) In the entire research process, data collection is the key activity which enables to archive the set research objectives. Critically discuss and evaluate the above statement with suitable illustration.
3. a) Discuss the various sources of collecting primary data and secondary data for a marketing research project.
b) What is sampling? Discuss the major sampling techniques available to the researcher for undertaking a research project. Comment on their limitation.
4. a) Design and construct a suitable questionnaire for the following:
i) Primary survey to be conducted to study the customer satisfaction among motorcycle owner.
ii) Television viewing habits among senior citizens (retired and elderly)
iii) Commuters perception and amenities offered by state road transport organizations.
b) Distinguish qualitative research and quantitative research with suitable illustrations.
 

ASSIGNMENT
Course Code : MS - 68
Course Title : Management of Marketing Communication and Advertising
Assignment Code : MS-68/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. (a) Why a sound knowledge of the customer in terms of the needs, preferences, motivation and behavior is paramount importance for advertisers for designing and formulating a suitable marketing communication strategy. Discuss at length with a suitable illustration.
(b) Trace the major changes that have taken place in the India media scene both in the urban as well as rural set. Elaborate and propose suitable strategies for advertisers to cope these charges.
2. (a) Propose and explain the promotion campaign for the following product which are at the growth and maturity stage of their PCC.
i) Top end Smart Phone – (growth stage)
ii) Tablet /Laptop – (maturity stage).
(b) “Advertiser who ignore research are as dangerous as general who ignore decodes of enemy signals”. Discus the reasons why research becomes vital in marketing communication.
3. (a) Explain the relevant concepts characteristics and issues related to media planning function. Elaborate on the role and responsibilities of a media planner in relation to the advertiser and the client being serviced.
(b) What is direct marketing? Discuss its scope and application areas in the marketing of products/services with two suitable examples.
4. (a) Make a visit to any advertising agency in your location or you are associated with try to gather/collect information with respect to its working in terms of its functions, structure and agency relation ship with client.
(b) Internet has revolutionized the way business is conducted and emerged as a strong medium. Discuss the reasons and comment on the advantages and disadvantages that it offers both for the firm and the customer.



ASSIGNMENT
Course Code : MS - 611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit them to the Co-ordinator of your study centre latest by 31st October, 2016.
1. Discuss the rural environment in terms of the infrastructure available for marketing. How does this environment affect the marketing decisions and opportunities? Explain taking the example of banking services.
2. You are a cellular telecom operator with strong roots in the urban markets. Due to saturation in the existing urban markets, you now want to expand into rural areas. How would you modify your current marketing mix strategies according to the rural consumers? Discuss.
3. Explain the importance of branding and packaging decisions in rural marketing.
4. What are the commonly used methods of sales promotion directed at the consumers? Identify and describe some rural sales promotion efforts aimed at generating trial.
5. Briefly explain the factors that influence buyer behavior in the rural context, highlighting the impact of Family Life Cycle.
6. Explain the role of Melas and Haats in rural distribution.

ASSIGNMENT
Course Code : MS - 612
Course Title : Retail Management
Assignment Code : MS-612/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. a) You are advised to undertake literature review (secondary data) from various sources pertaining to the Indian retail sector. Based on the data so obtained ascertain the major factors that have contributed in driving the growth of the sector. Besides make a list of the challenges that the sector is currently facing and offer possible remedial measures to overcome the same. (you can make assumptions accordingly).
b) What do you understand by the term “Wheel of Retailing”? Pick up any two examples of your choice to explain the same.
2. a) Who is a retailer and what makes him significant in the whole process of retailing. Discuss with suitable example.
Elaborate on the major activities that a retailer undertakes in the following situation and why?
i) Multi brand men’s readymade Apparel store.
ii) Chain of computer training centers.
b) Discuss the major considerations involved in strategic planning process for retail business.
3. a) The Commercial success of every retail business lies in the right choice of location. Justify the above statement with two retail business of your choice by evaluating the criteria for choosing a specific location that contributed for the success of the store.
b) Define and discuss the term “Merchandizing” in retailing.
What makes merchandising a critical function in the growth of the retail business explain citing a suitable example.
4. a) Why and how does pricing assume strategic significance in retail business? Briefly explain the most commonly adopted pricing methods by retailer with suitable examples.
b) Discuss the ethical responsibilities of a retailer? Explain how does it impact the overall business.



Course Code : MS-91
Course Title : Advanced Strategic Management
Assignment Code : MS-91/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. a) Define corporate planning. Describe the process of corporate planning in detail.
b) What are the implementation issues involved in corporate planning?
2. Write a note on the importance of Government initiatives taken to boost good Corporate Governance.
3. Discuss various market structures and their impact on competition.
4. Briefly discuss e-business and the steps involved in formulating an e-business plan.
5. Present couple of cases / applications of Knowledge Management (KM) and discuss the KM architecture adopted in those applications. Do you believe that KM can improve competitiveness of a firm? Give reasons.
6. a) Describe the nature of corporate philanthropy citing examples.
b) Write a note on ethics of consumer production and marketing.

ASSIGNMENT
Course Code : MS - 94
Course Title : Technology Management
Assignment Code : MS-94/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. How is technology helpful in designing the business strategies of a firm? Explain with the help of a suitable example.
2. List out of the various routes of technology transfer. Choose a firm you are acquainted with, which has adopted a specific route of technology transfer for its product. Discuss the merits and demerits involved in adopting the specific route by the firm.
3. Discuss the different phases of diffusion. Explain how the diffusion process can be improved in a firm.
4. What do you understand by Technology Management Group? Explain why is it essential for an organization to have a Technology Management Group?
5. Why is development and training of human resources important as a part of technology organization for a firm? Explain giving examples.

ASSIGNMENT
Course Code : MS - 95
Course Title : Research Methodology for Management Decisions
Assignment Code : MS-95/TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Does exploratory research always lead to conclusive research? Give adequate examples to explain your perspective?
2. What is a research hypothesis? Do all researches require hypotheses formulation? Explain.
3. What should be the ideal structure of a research report? What are the elements of the proposed structure?
4. A social organization claiming to be promoters of sex education sought the views of parents from the three Indian states of Punjab, Bihar and Gujarat on introducing sex education at the school level. The views of 80 parents selected at random from each of the three states were found as under:

Punjab
Bihar
Gujarat
In favour
50
20
45
Against
30
60
35
Do the sample data provide enough evidence to support the view that the proportion of parents in favour of introducing sex education in schools is the same in all the three states? Use α = 0.01.
5. Write short notes on:
i) Footnotes
ii) Exploratory Research
iii) Use of factor analysis.
                                                                                                   

ASSIGNMENT
Course Code : MS - 96
Course Title : Total Quality Management
Assignment Code : MS-96/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. List and explain the four major quality eras. Choose an organization of your choice and evaluate its present status regarding the quality eras.
2. What are the seven deadly diseases associated with the traditional management practices? Explain.
3. What do you understand by Modes of learning? What in your opinion is the role of learning modes in the performance of employees of an organization? Discuss.
4. Select one common problem in the firm you are acquainted with and apply the PDCA cycle to solve it.
5. Explain Quality Planning using a quality planning road map.

ASSIGNMENT
Course Code : MS-97
Course Title : International Business
Assignment Code : MS-97/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre. Students registered for the Course MS-97 for July 2015 should attempt questions from Part-I and those registered for July 2016 should attempt questions from part – II.
Part – I
1. a) What is corporate life cycle theory? Explain its various stages with examples.
b) Explain the different modes of entry into international business. Give illustrations.
2. Discuss different stages of evolutionary patterns of organizational structures of international business with suitable examples.
3. Explains the accounting problems in relation to multinational control system.
4. Human resource is considered crucial for success of multinational enterprises (MNEs). What management practices of MNEs, according to you, are the best? Explain in detail.
5. Why is the need for multilateral intervention felt in international trade and business? What institutional framework has been evolved in this regard?
6. Write a note on environmental volatility and international business.

Part - II
1. Explain the benefits and importance of International Business. Identify the challenges in International Business giving examples.
2. Explain the various trade blocks and discuss some of the major trade blocks in the world.
3. Describe the concept of and need for Strategic Alliances. Discuss the comprehensive model of Strategic Alliances and Networks.
4. Discuss the strategic issues in International Operations Management.
5. What is the role of corporate philanthropy in corporate governance? Discuss citing examples.
6. Write short notes on the following:
a) Effects of Globalisation
b) Legal Environment

 




 

51 comments:

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Thanks for your response.