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MBA SOLVED ASSIGNMENTS 2017 (JAN - JUNE 2017)

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Last Date of Assignments Submission 

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30th April, 2017 with Late Fee for TEE Exam

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Course Code : MS-01
Course Title : Management Functions and Behaviour
Assignment Code : MS- 01/TMA/SEM-I/2017

1. Why are managers required to have / acquire different skills sets at various levels of their career? Explain the concept and its significance with suitable examples from the organisation you have served in, or you are familiar with.

2. State and explain the steps involved in MBO process. Also explain the pre-requisite for successful implementation of MBO quoting examples from the organisation you have worked in or you are aware of.

3. Briefly explain the sources of conflict and the impact it has on individuals, groups, and organisations. Cite examples from your organisational experience or the experience you are aware of.

4. What is control? What are the pre-requisite and characteristics of effective control system? Explain with the help of examples you have had in an organizational set up. Briefly describe the organisation you are referring to.


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Course Code : MS - 2
Course Title : Management of Human Resources
Assignement Code : MS-2 /TMA/SEM – I/2017

1. What are the primary objectives, focus, and purpose of Selection Tests and Interview in the whole process of Hiring in organisational set up? Critically examine their usefulness and importance in the short term and long term functioning and culture of the organisation. Draw from the experiences you are familiar with. Describe the organisation and the situation you are referring to.

2. What are the major „problems/errors‟ which came in the way of „Effective Performance Appraisal Systems‟ of any organization? Describe and explain with the help of your organizational experiences or the ones you are familiar with. Briefly explain the organization, situation and its fall out too support your reply.

3. Critically evaluate the state of workers‟ participation in Management in the present day business scenario. Explain with examples your answer giving due details of the organizations and the sources you are referring to.

4. What are the “Principles of Learning” which are followed in developing „Effective Training Programmes‟? Critically evaluate the „Training Environment‟ you are exposed to vis-à-vis the „Principles of learning‟ followed/not followed or the ones you are aware of. Briefly describe the situation and the organization to logically support your replies.

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Course Code : MS-03
Course Title : Economic and Social Environment
Assignment Code : MS-03/TMA/SEM-I/2017

1. a) Explain the reasons why a business manager be concerned with business environment?
b) Discuss how non-economic environment affects business decisions giving examples.

2. What are the major factors of widespread sickness among the SSI units? How can sickness be identified? Suggest measures to enhance economic viability of the segment.

3. Examine the progress of Indian economy towards globalization in the post reform years. Comment on the slow pace of progress of globalization and identify the major reasons.

4. a) What are the major problems of fiscal policy? Describe.
a) Is the growth of public expenditure in India justified? Discuss.

5. Explain major trends in volume, composition and direction of India’s foreign trade in recent years. Do you think that these trends portray a favorable trade environment in the country?

6. Write short notes on the following:
a) Balance of Payments
b) Role of Public Sector
c) Economic Development and Economic Growth


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Course Code : MS-04
Course Title : Accounting and Finance for Managers
Assignment Code : MS-04/TMA/SEM-I/2017

1. “ Accountancy is an Information System” do you agree? Substantiate your answer with reasons. How does an Accountant help in planning and controlling a large commercial organisation? Explain.

2. Prepare Cash Budget for April-Oct. 2017 from the information relating to Shah Agencies, a trading concern:-
Balance Sheet as on 31st March, 2017
Liabilities Rs. Assets Rs.
Proprietor’s Capital 1,00,000 Cash 20,500
Outstanding Liabilities 17,000 Stock 50,500
Sundry debtors 26,000
Furniture 25,000
Dep. 5,000 20,000
----------- ----------- ---------
1,17,000 1,17,000
Sales and salaries for different months are expected to be as under:
Months Sales Salaries
April 80,000 3,000
May 52,000 2,500
June 50,000 35,000
July 75,000 4,000
August 90,000 4,000
September 35,000 3,000
October 25,000 3,000
The other expenses per month are: Rent Rs. 1,000, Depreciation Rs. 1,000, Misc. Expenses Rs. 500 and Commission 1% of sales. Of the sales, 80% is on credit and 20% for cash. 70% of the credit sales are collected in one month and the balance in two months. Debtors on March 31, 2017 represent Rs. 6,000 in respect of sales of February and Rs. 20,000 in respect of sales of March. There are no debt losses. Gross profit on sales on an average is 30%. Purchases equal to the next month’s sales are made every month and they are paid during the month in which they are made. The firm maintains a minimum cash balance of Rs. 10,000. Cash deficiencies are made up bank loans which are repaid at the earliest available opportunity and cash in excess of Rs. 15,000 is invested in securities (Interest on bank loans and securities is to be ignored). Outstanding liabilities remain unchanged.

3. Taking a suitable example and explain how the semi-variable costs will be segregated into fixed and variable using the Scattergraph Method.

4. Aditi Ltd. is considering the selection of one a pair of mutually exclusive investment projects. Both would involve purchase of machinery with a life of 5 years.
Project 1 would generate annual cash flows (receipts less payments) of Rs. 2,00,000; the machinery would cost Rs. 5,56,000 and have a scrap value of Rs. 56,000.
Project 2 would generate annual cash flows of Rs.5,00,000; the machinery would cost Rs. 16,16,000 and have a scrap value of Rs. 4,31,000.
Company use the straight line method for providing depreciation. Its cost of capital is 15% per annum. Assume that annual cash flows arise on the anniversaries of the initial outlay, that there will be no price changes over the project lives and that acceptance of one of the projects will not alter the required amount of working capital.
You are required to:
(a) Calculate for each project:
(i) the accounting rate or return (ratio, over project life, of average accounting profit to average book value of investment) to nearest 1%.
(ii) the net present value
(iii) the internal rate or return (D.C.F. yield) to nearest 1%, and
(iv) the pay back period to one decimal place, and
(b) State which project you would select for acceptance, if either, giving reasons for your choice of criterion to guide the decision. Ignore taxation.

5. “ Dividend can be paid only out of profits”. Explain this statement and also discuss your role as a Finance Management in matters of dividend policy?


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Course Code : MS-05
Course Title : Management of Machines and Materials
Assignment No. : MS-05/TMA /SEM-I/2017

1. “Product development and design is basically a research and development activity”. Elaborate the statement with suitable examples.

2. What is work sampling? Why is it called a fact-finding tool? Describe some uses of work sampling.

3. Practical job shops are much more complicated and may have hundreds of matching centres and thousands of jobs. Comment! Why do we resort to priority dispatching rules for sequencing jobs at each machine centre? Describe these rules.

4. How can FAST diagram act as a Value Engineering tool. Explain the basic methodology of FAST diagrams with the help of an example.

5. Write a brief note on need and role of classification, codification and standardization in the context of materials management from the viewpoint of planning, control, purchase and inventory management.

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Course Code : MS-6
Course Title : Marketing for Managers
Assignment Code : MS-6/TMA/SEM-I/2017

1. (a) Define Marketing and discuss its scope as an exchange process between the firm and its customers. Illustrate with two suitable examples of your choice.
(b) Scan various secondary data sources available to you and collect relevant data historically to discuss the importance of Marketing in an emerging economy like India.

2. (a) Explain the term Market Planning. Discuss the elements of Marketing Mix and their role in formulating suitable strategy in the following situations.
(i) Chain of Computer training centers
(ii) Premium Unisex Talcum powder.
(b) Define Market Segmentation and discuss its scope and the bases of segmentation that are relevant to the Indian Marketer.

3. (a) Who is a Consumer? Elaborate giving suitable examples. Why it is necessary for marketers to have a sound knowledge of the end user and their behavior. Discuss.
(b) Distinguish between New Product Development with Product Life Cycle with an example.

4. (a) What is pricing? What are the major objectives of pricing for a marketer? Explain with suitable example the various pricing methods available to the marketer.
(b) What make Distribution as one of the core function in a manufacturing concern? List out and discuss the major channels of distribution that you are familiar with suitable examples.


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Course Code : MS-07
Course Title : Information Systems for Managers
Assignment Code : MS-07/TMA/SEM-I/2017

1. What is open source software? Where can one find Open Source software? Isn't it hard to get reliable support for open-source software? Explain the differences between commercial software, shareware, open source software, freeware, and public domain software.

2. What is change in the focus of operations management? Is this change in the focus is due to the increase of competitiveness in Business? Elaborate. Also illustrate, the capabilities expected of information systems in context of Operations Management.

3. Discuss the important features of Java. Describe the Java development tools and the six functional packages included in Java standard library.

4. What is the difference between a database and a data warehouse? Take a small representative database from any organization and try to convert it into a data warehouse. What are the visible advantages that you can make out?

5. Define Artificial Intelligence. Why is it said that some problems can only be solved through intuitive algorithms and thus are in the AI domain? Identify some latest managerial trends and issues related to applied AI technologies.


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Course Code : MS 08
Course Title : Quantitative Analysis for Managerial Applications
Assignment No. : MS-08/TMA/SEM-I/2017

1. The net incomes of a sample of large importers of antiques were organized into the following table:
Net income Number of
($ millions) Importers
2 up to 6 1
6 up to 10 4
10 up to 14 10
14 up to 18 3
18 up to 22 2
(a) What is the table called?
(b) Based on the distribution, what is the estimate of the arithmetic mean net income?
(c) Based on the distribution, what is the estimate of the standard deviation?
2. The employees of Cartwright Manufacturing are awarded efficiency ratings based on such factors as monthly output, attitude, and attendance. The distribution of the ratings follows the normal probability distribution. The mean is 400, the standard deviation 50.
(a) What is the area under the normal curve between 400 and 482? Write this area in probability notation.
(b) What is the area under the normal curve for ratings greater than 482? Write this area in probability notation.
(c) Show the facets of this problem in a chart.

3. Advertisements by Star Fitness Center claim that completing its course will result in losing weight. A random sample of eight recent participants showed the following weights before and after completing the course. At the .01 significance level, can we conclude that the students lost weight?
Name Before After
Himmat 155 154
Chandan 228 207
Mohan 141 147
Meera 162 157
Cimola 211 196
Peterson 164 150
Reddy 184 170
Prakash 172 165
(a) State the null hypothesis and the alternate hypothesis.
(b) What is the critical value of t?
(c) What is the computed value of t?
(d) Interpret the result. What is the p-value?
(e) What assumption needs to be made about the distribution of the differences?

4. What is time series analysis? Decompose a time series into its various components and describe them.

5. What is a random variable? How is it used to define a probability distribution? Make the probability distribution of “scores facing up” in a throw of two dice.


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Course Code : MS-09
Course Title : Managerial Economics
Assignment Code : MS-09/TMA/SEM-I/2017

1. Opportunity costs are the ‘costs of sacrificed alternatives.’ Discuss with the help of examples.

2. How are income effect and substitution effect important in explaining the negative slope of demand functions? Explain giving examples from real world.
3. When there are 2 inputs K, L, given the price of capital (PK)= 10 and price of labour (PL)=20. Total Expenditure C=100. Draw and explain the effect on the isocost curve in case of the following:-
(i) decrease in price of labour (PL)=10
(ii) increase in the price of capital (PK)= 20
(iii) decrease in the price of capital (PK)= 5
(iv) increase in the firms budget with no change in the price of labour and capital.

4. Explain the difficulty in sustaining collusion with the help of prisoner’s dilemma.

5. Briefly discuss the Chronology of Indian Telecom Deregulation from the year 2003 to present times.

6. Write short notes on the following:-
(a) Market Demand curve
(b) Optimal Input Combination
(c) Peak Load Pricing


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Course Code : MS - 10
Course Title : Organisational Design, Development and Change
Assignment Code : MS-10/TMA/SEM-I/2017

1. Describe various approaches to understand organisations and their relevance in the present day context. Give examples.

2. Describe and discuss any three types of organizational structures and their advantages and disadvantages with examples.

3. Briefly discuss the concept and purpose of organizational diagnosis. Discuss interview as a diagnosistic tool and it’s limitations with relevant examples.

4. What are the different stages of organizational development? Discuss T- Group Training as an intervention for organizational Development with an example.

5. Describe and discuss the competencies required for a change agent.


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Course Code : MS-11
Course Title : Strategic Management
Assignment No. : 11/TMA/SEM-I/2017

1. Select a specific type of business that you may wish to start.
a) Develop a written mission statement for that business.
b) Formulate a set of goals for the business
c) Formulate specific and verifiable objectives in the lines of the goals.
d) Devise a statement of social responsibility for the business.

2. Explain the three generic strategies for a Small Business Unit (SBU). Also give an example of a business unit that competes with each strategy.

3. Assume that an airline company has changed its strategy from low-cost to low-cost-differentiation strategy. Describe an appropriate organization cultures for that company.

4. Differentiate between leadership and management. Support your answer with the help of examples.

5. Explain the concept of balanced scorecard (BSC)? As a strategist what challenges will you face while developing and implementing a BSC? Discuss.


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Course Code : MS - 21
Course Title : Social Processes and Behavioral Issues
Assignment Code : MS-21/TMA/SEM - 01 /2017

1. Briefly discuss the evolution of the concept of Motivation and its importance in organizational scenario. Describe any two theories of motivation and their relevance.

2. Briefly describe the factors affecting interpersonal relations. Discuss “Johari Window” model with reference to enhancing interpersonal relations with examples.

3. Discuss the importance of Behaviour Modification in organisations and ethical issues involved in it.

4. What is the difference between a Group and a Team? Discuss the process of building effective teams and maintaining them.

5. Discuss Perceptual Selectivity and Perceptual Organisation. What are the Perceptual errors which occur in the organisation and how to overcome these?


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Course Code : MS - 22
Course Title : Human Resource Development
Assignment Code : MS-22 /TMA/SEM - I/2017

1. What are various methods which could be employed to improve business ethics in an organisational set up? How could personal ambition be balanced with shared ambition? Explain with suitable examples. Briefly describe the organisation and the system you are referring to.
2. What is a profession? Briefly explain the characteristics of a profession, and differentiate profession with occupation? Explain with suitable examples.

3. Briefly define and discuss the dynamics of diversity, power, and mentorship in an organisational set up. Explain with suitable organisational examples. Briefly explain the organisation and the situation you are referring to.

4. Explain various facets of knowledge management and its approaches. How could professional knowledge and expertise be leveraged in an organisational set up? Explain with suitable examples. Briefly describe the organisation you are referring to.


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Course Code : MS - 23
Course Title : Human Resource Planning
Assignment Code : MS-23 /TMA/SEM - I/2017

1. Explain the concept of Human Resource forecasting. Describe the forecasting demand for employees in any organization you are familiar with. Discuss the issues in demand forecasting.

2. Explain the concept of job evaluation and objectives of job evaluation. Describe the various job evaluation methods with suitable examples from any organization you are familiar with.

3. Discuss the aims and objectives of career planning. Describe the process, structure and benefits of career planning. Explain at least two ways that career planning might benefit an individual.

4. Explain the concept, need and scope of HR Audit. Describe the essential steps involved in the auditing process being followed in any organization you are familiar with.

5. Discuss the role of human resource measures and audit in Human Resource Planning system. Describe the transformational process through social, economic, organizational and technological changes at work place.


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Course Code : MS - 24
Course Title : Employment Relations
Assignment Code : MS-24 /TMA/SEM - I/2017

1. Explain the historical perspective of Industrial relations in India. Discuss the issues and challenges facing by the organizations related to industrial relations in an organization you are familiar with.

2. Explain the meaning, origin and growth of trade unions in India. Describe the present trade union scenario of an industrial area with which you are familiar. What are your suggestions for strengthing the trade unions in India.

3. Explain the concept and objectives of Workers Participation in Management (WPM). Describe the structure, levels of participation, degrees and forms of participative management in an organization you are familiar with.

4. Explain the meaning and context of grievance. Describe various approaches of grievance resolution in your opinion which approach is most effective and why?

5. Describe the new perspectives of 1990s. Discuss the implications of post modernism for employment relations. Explain the latest developments in HRM for industrial relations issues with suitable examples.


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Course Code : MS-41
Course Title : Working Capital Management
Assignment No. : MS-41/TMA /SEM-I/2017

1. As a Finance Manager describe the various factors that you would take into consideration before assessing the working capital requirements.

2. The Average Monthly Usage of a particular item in Reliable Industries Limited in the current year is expected to be 3000 units. The fixed cost per order is Rs. 1500/-. The purchase price is Rs. 2400 per box, containing a dozen units in each box. It, however, is not necessary to order for the full box of 12 units. The inventory carrying cost is 25% of the inventory value per annum. The quantity discount allowed per unit is 2%.
What will be the Optimum Order Quantity in each of the following three cases, on an Annual Usage Basis:
When the minimum order size required for quantity discount is:
(a) 1000 units
(b) 3000 units
(c) 10,000 units
Give reasons for your specific answers in each of three cases separately, duly supported by facts and figures.

3. “Trade credit is regarded as a spontaneous source of short term finance”, discuss and comment.

4. The management of Royal Industries has called for a statement showing the working capital to finance a level of activity of 1,80,000 units of output for the year. The cost structure for the company’s product for the above mentioned activity level is detailed below:
Cost per unit
Raw material Rs. 20
Direct labor 5
Overheads (including depreciation of Rs. 5 per unit) 15
---
Profit 40
Selling price 10
---
50
---
Additional information:
(a) Minimum desired cash balance is Rs. 20,000.
(b) Raw materials are held in stock, on an average, for two months.
(c) Work-in-progress (assume 50% completion stage) will approximate to half- a-month’s production.
(d) Finished goods remain in warehouse, on an average, for a month.
(e) Suppliers of materials extend a month’s credit and debtors are provided two month’s credit; cash sales are 25% of total sales.
(f) There is a time-lag in payment of wages of a month; and half-a-month in the case of overheads.
From the above facts, you are required to prepare a statement showing working capital requirements.

5. Discuss the critical decisions that you need to take in working capital management. Emphasize the important ways in which those decisions differ from those concerned with the management of the fixed capital of a business.


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Course Code : MS-42
Course Title : Capital Investment and Financing Decisions
Assignment No. : MS-42/TMA /SEM-I/2017

1. What is cost of Capital? How is it calculated for different sources of Capital? How is average weighted cost of Capital measured?

2. Discuss the various components of project planning. Explain the application of work breakdown structure in monitoring and controlling a project.

3. What are major global sources of financing? Distinguish between Foreign Direct Investment and Portfolio Investment.

4. What are the major factors that are taken into consideration for determining the dividend policy of a company? Compare Walter’s Model with Gordon’s Model and examine their rationality.

5. What is financial engineering? Briefly discuss the financial engineering process that you will follow while developing new products or solutions.


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Course Code : MS-43
Course Title : Management Control Systems
Assignment No. : 43/SEM-I/2017

1. What are the implications of the ethical dimension in Management Control? Explain with the help of organisation of your choice. Give your suggestions on how the Management Control System could be made more effective?

2. ‘Every Responsibility Centre Manager in an organisation is an Expense Centre Manager also’. Do you agree with this statement and if so, try to demonstrate the same by giving examples.

3. Explain Performance Reporting in detail? What are the uses and limitations of Performance Reports?

4. What are the difficulties that you may face while designing the Management Control System for service organisations. You may select any service organisation of your choice.

5. Study the ‘Thana District co-operative Fisheries Project (B)’ case given in Block 5 of this course and answer the questions given at the end of the case.



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Course Code : MS - 51
Course Title : Operations Research
Assignment Code : MS-51/TMA/SEM - I /2017

1. Enumerate, with brief description, some of the techniques of O.R. Describe the various steps involved in O.R. study.

2. The final product of a firm has a requirement that it must weigh exactly 150 kg. The two raw materials used in the manufacture of this product are A with a cost of Rs. 2 per unit and B with a cost of Rs. 8 per unit. Each unit of A weighs 5 kg. and each unit of B weighs 10 kg. At least 14 units of B and no more than 20 units of A must be used. How much of each type of raw material should be used for each unit of the final product if cost is to be minimized?

3. Discuss briefly:
(a) The general similarities between dynamic programming and linear programming.
(b) How dynamic programming differs conceptually from linear programming?

4. What constitutes inventory ordering costs, carrying costs and stock out costs? Explain the behaviour and relationship of these costs.

5. One hundred unemployed people were found to arrive at a one-person state unemployment office to obtain their unemployment compensation cheque according to the following frequency distribution.
Inter- arrival Frequency Service Time Frequency
Time (min) (min)
2 10 2 10
3 20 3 20
4 40 4 40
5 20 5 20
6 10 6 10
The state office is interested in predicting the operating characteristics of this one-person state unemployment office during a typical operating day from 10:00 a.m. to 11:00 a.m. Use simulation to determine the average waiting time and total time in the system, and the maximum queue length.


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Course Code : MS - 52
Course Title : Project Management
Assignment Code : MS-52/TMA/SEM - I /2017

1. What is the concept of concurrent engineering in project management and how can it be used to optimise project durations?

2. Economic analysis is done from societal point of view in contrast to financial analysis which is a private appraisal from the viewpoint of a producer. How does it bring about a change in the methods of evaluation? Describe with examples.

3. A project comprising of eight tasks (A to H) has the following characteristics:
Tasks Preceding Tasks Time Duration in Weeks
Optimistic Most Likely Pessimistic
A None 2 4 12
B None 10 12 26
C A 8 9 10
D A 10 15 20
E A 7 7.5 11
F B, C 9 9 9
G D 3 3.5 7
H E, F, G 5 5 5
(a) Draw an AOA network. Carry out all the calculations, determine the critical path and mark it in the network. What is the total project duration.
(b) What is the probability of achieving the project within the deadline of 30 weeks?

4. ‘Contract Planning’ phase of project is often compared with constructing the foundations of a building – building will be as strong or as weak as its foundation. Justify.

5. (a) Explain the use and advantages of squared networks in project management.
(b) What are network-based milestone charts and what are their advantages and disadvantage as compared to squared networks?


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Course Code : MS - 53
Course Title : Production/Operations Management
Assignment Code : MS-53/TMA/SEM - I /2017

1. A principle feature of JIT and TQM is large-scale employee involvement and employee empowerment. What do these concepts mean? Explain with suitable examples.

2. What are the various methods of judgmental forecasting? Comment on possible errors that are associated with judgmental forecasting. Suggest some do’s and don’t for carrying out judgmental forecasting.

3. Capacity will be modified in response to demand. Demand will be modified in response to capacity. Which of these two statements is correct? Give reasons for your answer.

4. Discuss briefly the major differences between aggregate planning in manufacturing and aggregate planning in services. Give suitable examples.

5. Operations personnel usually have a large volume and variety of resources at their command- they should endeavor to make effective and efficient use of these resources to achieve the largest outputs. Comment! What are the approaches for enhancing the utilization of resources?

6. Discuss the impact of new technologies on the role of an Operations Manager in an organization? Give suitable examples.


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Course Code : MS - 54
Course Title : Management Information Systems
Assignment Code : MS-54/TMA/SEM - I /2017

1. What is the relevance of the Nolan’s Stage Growth Model for the study of information systems in today’s organisation?

2. What are the various stages of a system development life cycle and how are the efforts distributed over these phases?

3. What are the various ways in which serial transmission can be achieved? Explain each way in detail.

4. List the five problems which may motivate an organization to move toward the database approach. Explain the significance of each one to a manager to an organization.

5. (a) “Compute virus is a major threat to compute security.” Justify the statement.
(b) Why should there be law against benign computer virus maker? What harm can it cause to your computer?


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Course Code : MS - 61
Course Title : Consumer Behaviour
Assignment Code : MS-61/TMA/SEM - I/2017

1. Differentiate between organizational buying and individual buying. Taking any product of your choice for your personal purchase and for organizational purposes, explain the differences.

2. Briefly explain the concept of family life cycle. Which stage of the family life cycle could constitute a lucrative segment for the following? Giver reasons for your answer. Recommend a positioning strategy for each:
(a) Pizza (Takeaway and delivery only)
(b) Branded Gold Jewellery

3. ABC is a prominent company in the travel and vacation industry (both domestic and international).
(a) Describe how the company can use VALS
(b) Which segments should it target and why?

4. Explain the relevance of studying Howard Sheth Model of consumer behaviour for a marketer.

5. What is the need to study post purchase behaviour of consumers? Explain its implications for the marketers of consumer durables like refrigerators and washing machines.

6. Why is information search behaviour important to the marketers? Explain giving suitable examples.


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Course Code : MS - 62
Course Title : Sales Management
Assignment Code : MS-62/TMA/SEM – I/2017

1. (a) What are the major function of Sales Management in the following situations.
(i) Cement company with all India operations.
(ii) Leading automobile components manufactures.
(iii) Company assembling Desktop Computers Systems.
(b) Explain the interdependence of Sales function with the distribution function by taking two examples of your choice.

2. (a) What is Marketing Communication? Discuss, Explain the various elements in the communication process and their role in the whole communication process.
(b) What is a presentation? Describe the different types of Sales Presentations. Discuss why presentation skills are important for a Salesman.

3. (a) What is recruitment? Discuss the various sources of recruitment that a firm can adopt.
(b) Explain the process of identifying training needs in the following situations.
(i) Missionary Selling
(ii) Space Selling
(iii) Capital goods sales force.

4. (a) What are the major responsibilities of a Sales Manager? Discuss by taking an example of your choice the role and challenges of a Sales Manager.
(b) What are the objectives of Sales Planning? Pick up an example of any FMCG Company and elaborate its importance.


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Course Code : MS - 63
Course Title : Product Management
Assignment Code : MS-63/TMA/SEM – I/2017

1. As a Brand Manager of a leading multi-speciality hospital with all India operations, what brand name would you suggest? Justify your choice.

2. Taking the example of toothpaste, explain how you can generate new product ideas using:
(a) Attribute analysis
(b) Focus groups

3. Explain the factors influencing product line decisions in respect of FMCG products.

4. Taking the example of a product of your choice, explain how a company’s marketing mix strategies may vary depending on different stages of its product life cycle.

5. Explain the various interpretations of the term ‘new product’ giving suitable examples.

6. What do you understand by the term ‘convenience products’ and ‘speciality products’? How does the buying behaviour differ for the two? Explain its implications for the marketers.


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Course Code : MS - 64
Course Title : International Marketing
Assignment Code : MS-64/TMA/SEM - I/2017

1. What do you understand by the term ‘International Marketing’? Explain the reasons for which firms enter international markets.

2. Explain the contents and significance of the following documents:
(a) Commercial Invoice
(b) Packing List.
3. ‘Cultural diversities across countries impact the marketing strategies of an international marketer’. Do you agree with the statement? Justify your answer giving suitable examples.

4. Differentiate between the following:
(a) ‘Free Trade Area’ and ‘Customs Union’
(b) ‘Pre-investment’ and ‘Post investment’ planning for management of political risk.
(c) ‘Ethnocentric’ and ‘Polycentric’ orientations.

5. What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain giving an example.

6. With the help of an example explain how a marketing manager can use ‘country attractiveness/competitive strengths’ matrix to define the directions of growth for the organization.


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Course Code : MS - 65
Course Title : Marketing of Services
Assignment Code : MS-65/TMA/SEM – I/2017

1. How is information search behaviour different in case of services as compared to goods? Explain giving suitable examples.

2. Discuss the importance of non-monetary costs in pricing decisions for services, taking the example of health care services.

3. ‘Customer waiting can be managed only by operations management’. Do you agree with the statement? Justify your answer giving suitable examples.

4. Is physical evidence equally important for all kinds of services? Explain giving suitable examples.

5. Why do customers switch service providers? Can you do anything as a marketer to prevent the customers from switching? Discuss.

6. Explain the Gronroos Model of service quality, taking the example of a restaurant.


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Course Code : MS-91
Course Title : Advanced Strategic Management
Assignment Code : 91/TMA/SEM-I/2017
1. a) Discuss the nature and process of corporate planning.
b) Select a company of your choice and explain the behavioral implementation of corporate plan discussing details of the company.
2. Discuss the issues which result in bad Corporate Governance citing examples. What measures should be taken to correct such failures.

3. Discuss different market structures and their impact on competition.

4. What are the characteristics of innovative organizations? Giving the example of an organization, explain how creativity contributes to the success of the organization.

5. What are the various types of Social Audit? Illustrate and emphasize the need for social audit.

6. Write short notes on the following:
a) Product Life Cycle
b) Knowledge Management
c) Corporate Philanthropy


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Course Code : MS - 92
Course Title : Management of Public Enterprises
Assignment Code : MS-92/TMA/SEM - I/2017

1. Briefly discuss the various organizational forms which a Public Sector Enterprise can take?

2. Explain the ideal way in which the Government should interact with Public Enterprises to facilitate their operations in public interest.

3. What is the need for setting up of State Level Public Enterprises (SLPEs)? Discuss in detail with reference to any SLPE of your choice.

4. Describe the Composition of the Board for the Management of Administration of Public Enterprises. Examine how does it enjoy wider responsibilities than the Boards of Private Sector Enterprises?

5. What are the benefits from privatization? Explain how change of ownership improves efficiency?

6. Write short notes on the following:-
(a) Navaratna Dispensation
(b) Performance of Ports
(c) Labour Redundancy



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Course Code : MS - 93
Course Title : Management of New and Small Enterprises
Assignment Code : MS-93/TMA/SEM - I /2017
1. Explain how Government can create conducive environment to facilitate the functioning of MSMEs.

2. How is technological process determined, once the decision to make the product has been decided?

3. Discuss the common errors identified while formulating the business plan.

4. What are the key strategic decisions in the selection of product, its development and design along with the development of prototype?

5. How do the entrepreneurs estimate their needs and plan their cash schedules? Explain.

6. Write short notes on the following :-
(a) Employment Creation
(b) Selection of Site
(c) Family Business

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Course Code : MS-95
Course Title : Research Methodology for Management Decisions
Assignment No. : MS-95/TMA /SEM-I/2017
1. A social scientist sampled 140 people and classified them according to income level and whether or not they played a state lottery in the last month. The sample information is reported below. Is it reasonable to conclude that playing the lottery is related to income level? Use the .05 significance level.
Income
Low
Middle
High
Total
Played
46
28
21
95
Did not play
14
12
19
45
Total
60
40
40
140
(a) What is this table called?
(b) State the null hypothesis and the alternate hypothesis.
(c) What is the decision rule?
(d) Determine the value of chi-square.
(e) Make a decision on the null hypothesis. Interpret the result.

2. What is of more value to the corporate world –basic, fundamental, or applied research? Justify your reasoning!

3. Distinguish between secondary and primary methods of data collection. Is it possible to use secondary data methods as substitutes of primary methods? Justify your answer with suitable illustrations.

4. What is a systematic sample? How is it selected? What are the advantages and disadvantages of a systematic sample?

5. Discuss the applications of rating scales in various functional areas of management.


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Course Code : MS-423
Course Title : Marketing of Financial Services
Assignment Code : MS-423/TMA/SEM-I/2017

1. How does a stimulus response theory work in marketing? Explain and discuss in detail the marketing applications of Marshallian model and Pavlovian model.

2. What are the characteristics of product mix? Explain the important stages in the life - span of a product and discuss as to how it helps in the marketing of banking products.

3. Discuss the activities associated with the management of Issue of Securities and the role played by Lead Manager in managing the Pre-Issue and Post-Issue activities.

4. Explain the risks associated with Pension Funds. How can the performance of these funds be measured? Discuss.

5. What is 'Internet Banking'? Explain the benefits of Internet Banking.


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Course Code : MS-424
Course Title : International Banking Management
Assignment Code : MS-424/TMA/SEM-I/2017

1. What do you understand by International Banking? Explain the various factors that lead to the growth of international banking.
2. Explain the role and functions of New Development Bank established by BRICS.

3. What is ‘Choice of Law’? Why is it important? Discuss the various factors that influence the choice of law.

4. What is International Bond Market? Explain the different types of Bonds floated in the financial markets.

5. Visit a Bank of your choice and study the Online-Banking facility provided by it to the customers. Explain the various problems of Online-Banking and the pre-requisites for its success.

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Course Code : MS-425
Course Title : Electronic Banking and IT in Banks
Assignment Code : MS-425/SEM-I/2017

1. What is a Data Warehouse? What is the primary motivation for a bank to implement a data warehouse? Describe the process involved in building a data warehouse.

2.(a) What is meant by System Audit? What is its importance in a computerized environment? Describe the basic objectives of System Audit.
(b) Explain the differences between Computer Audit and System Audit.

3.(a) What is E-Business? Discuss how is E-Business transforming key Business processes by using Internet Technologies.
(b) Distinguish between E-Business and E-Commerce.

4. (a) Describe the situations under which a person is said to have committed computer crime.
(b) Explain the computer crimes falling under the categories of Physical crimes, Software related crimes and Data related crimes in the context of a Bank.

5. (a) Explain the major groups into which the Banking software can be broadly categorized to support its diverse functions.
(b) Describe the features required for an Online Banking Website with the help of a Bank’s Website.

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Course Code : MS-494
Course Title : Risk Management in Banks
Assignment Code : MS-494/SEM-I/2017

1. Explain the concept of risk in Banks. Discuss the various measures undertaken by Reserve Bank of India while designing the regulatory framework for Banks.

2. Visit a Bank of your choice and find out the risks faced by banks in relation to Project financing and Working Capital financing and how these risks can be mitigated?

3. What is Liquidity Risk and how is it different from other risks? Explain the different measures of finding out the liquidity risk.

4. What do you understand by Capital to Risk-weighted Assets Ratio (CRAR)? Why has this ratio been prescribed by Reserve Bank of India for banks? Give the main details of this requirement.

5. What is Risk Adjusted Performance Evaluation? Explain the basic principles of incentive systems and discuss the sound compensation principles.


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Course Code : MS-495
Course Title : Ethics and Corporate Governance in Banks
Assignment Code : MS-495/TMA/SEM-I/2017

1 How task related values influence attitude towards performance of duties? Discuss.

2 Explain the role of stakeholders in infusing ethics in business.

3 Briefly examine the contributions of Narayana Murthy Committee 2003, in improving corporate governance standards in India.

4 Enlist the key challenges facing sustainable development. Elaborate ways to address sustainable development and their practical implications.

5 Illustrate with the help of diagram the effect of governance on strategy and discuss good corporate governance practices.

6 Write short notes on the following :-
(a) Whistle Blowing
(b) Basel II Guidelines
(c) Social Audit




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Course Code : MFP-1
Course Title : Accounting and Finance for Managers
Assignment Code : MFP-1/TMA/SEM-I/2017

1. Explain different types of risks in the financial system. Point out the relationship between risk and return in Financial Markets.

2. What do you mean by ‘Application Supported by Blocked Amount’ (ASBA)? Describe the process involved for ASBA and discuss its advantages.

3. What is ‘Rolling Settlement’? Describe the procedure involved in Rolling Settlement and discuss its advantages.

4. Why do the investors need to have trading strategies while investing in Financial Markets? Explain the popular trading strategies and discuss the factors affecting them.

5. What is Arbitration? List down the documents that need to be enclosed with Arbitration Application. What are the Do’s and Don’ts that investors should bear in mind?


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Course Code : MFP-2
Course Title : Accounting and Finance for Managers
Assignment Code : MFP-1/TMA/SEM-I/2017

1. What are derivatives ? Discuss the major types of derivative instruments and elaborate the uses of derivatives. Explain the scrip selection criteria for derivatives segment.

2. List the various corporate actions due to which the prices of derivative contracts has to be adjusted. How is the future price adjusted for dividends, stock split and bonus issue ?

3. Explain the following : (a) Gamma (b) Theta (c) Delta (d) Vega

4. What is 'Clearing and Settlement' ? Discuss the settlement mechanism of option contracts.

5. What is meant by 'Mark to Market Margin' ? Explain the concept of Value At Risk (VAR)


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Course Code : MFP- 3
Course Title : Commodity Markets
Assignment Code : MFP- 3/SEM-I/2017

1. Describe the regulatory framework for future delivery in commodity markets in India and discuss the statutory functions of Forward Market Commission.

2. Explain the various measures adopted by Commodity Exchanges for the purpose of the Exchange Risk Management.

3. What are the important base metals traded internationally on commodity exchanges? Write a note on any two base metals.

4. What is ‘Emissions Trading’? Discuss the use of Futures on carbon credits for mitigating risk of increasing costs in control of pollution.

5. How are commodity Futures Contracts priced? Explain the meaning of Cost of Carry, Contango and Backwardation?






ASSIGNMENT

Course Code : MS - 25

Course Title : Managing Change in Organisations

Assignment Code : MS-25/TMA/SEM - II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Discuss the concept of planned organisation change with the help of organisational examples.
2. Explain different reasons and techniques of process based change citing examples.
3. Describe the model as a diagnostic guide and its key features with the help of examples.
4. Enlist the key skills in managing organisational change citing examples.

ASSIGNMENT
Course Code : MS - 26
Course Title : Organisational Dynamics
Assignment Code : MS-26/TMA/SEM - II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Why do groups get formed? What are the stages of group development in an organizational situation? Relate the process with your organizational experience or the ones you are aware of. Briefly describe the organization and the situation you are referring to.
2. What is Stress? What is the concept and stages of Burnout? Describe the concepts relating to your organizational experience or the ones you are aware of. Briefly describe the organization and the situations you are referring to.
3. Explain the concept of self empowerment, and Power enhancers of leaders in organizational set ups.
Explain power enhancers with examples you are aware of. Describe the context and the organization you are referring to.
4. Briefly describe the forms of strategic alliances. Also describe briefly the tenets of strategic alliances.
Draw from your experience or knowledge referring to the operational aspects of strategic alliances and critically analyse the reasons what makes or mars strategic alliances in organizational setups.


ASSIGNMENT

Course Code : MS - 27

Course Title : Wage and Salary Administration

Assignment Code : MS-27/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Explain the concept and structure of compensation. Describe the functions and responsibilities of compensation programme of an organization you are familiar with.
2. Explain the purpose and application of the payment of wages Act, 1936. Describe the concept of deduction from wages and limits on the total amount of deduction can the fine be deducted from wages of an employed persons? If so, subject to what conditions.
3. What do you understand by the concept of wages, explain the concept of basic wage through examples. Why dearness is allowance an integral part of pay packet, explain how is it administered?
4. Define “incentives”. Bring out their advantages and limitations. Explain the various individual and group incentive plans and their respective merits and demerits.
5. Describe the tax planning for employee compensation in any organization you are familiar with. Explain the tax implications of employee compensation package to the employer and employees.
 

ASSIGNMENT
Course Code : MS - 28
Course Title : Labour Laws
Assignment Code : MS-28/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Explain the concept of social justice in relation to industrial jurisprudence. Describe the influence of ILO Conventions and Recommendations on Labour Legislation in India.
2. Describe the scope and coverage of the Mines Act, 1952. Discuss the enforcement of the Act and the provisions regarding working hours and limitation of employment under the Act.
3. Define object, scope and coverage of the Industrial Employment (standing orders) Act, 1946. What are the Acts or Omissions on the part of a workman which amount to misconduct under the Act?
4. Distinguish between Minimum, Fair and Living wages. Explain the powers which the government can exercise under the minimum wages Act, 1948. Describe the objective of the minimum wages Act. To what extent do you think this objective has been attained?
5. What is the object of the Employee provident Funds and Miscellaneous provisions Act, 1952? Explain the various modes in which the Central Provident Fund Commissioner can recover arrears of any amount due from any employer under section 8 of the Act?



ASSIGNMENT
Course Code : MS - 29
Course Title : International Human Resource Management
Assignment Code : MS-29/TMA/SEM - II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1) Enumerate different approaches to organisational structures in MNCs. Discuss different modes of operation in MNCs citing suitable examples.
2) What are different approaches to staffing function in MNCs. Describe different staffing methods adopted by MNCs with the help of relevant organisational examples.
3) Compare and contrast leadership style followed in Japanese and French firms citing suitable examples.
4) Explain the role of HR managers in mergers and acquisitions in international perspective. Discuss the issues and concerns arising out of these citing examples. 

ASSIGNMENT
Course Code : MS - 44
Course Title : Security Analysis and Portfolio Management
Assignment Code : MS-44/TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Define Investment. Discuss the effect of changes in investment environment on investment decisions. Explain the various types of risks involved in investment.
2. (a) What is 'Primary Market’? Discus the important developments that have taken place recently in Indian primary market. .
(b) What do you understand by Initial Public Offer (I.P.O.)? Who are allowed to make
an I.P.O.?Discuss the salient features of the SEBI guidelines on I.P.O.
3. (a) Critically evaluate the fundamental analysis. How is it useful to a prospective investor?
(b) What are the various techniques of technical analysis? Explain the various challenges
to technical analysis.
4. (a) What is Markowitz Portfolio Theory? Explain the basic assumptions of Markowitz Theory.
(b) Explain the logic of the Arbitrage-Pricing Theory (APT). Compare and
contrast with the Capital Asset Pricing Model (CAPM) ?
5. Critically evaluate the three formula plans and suggest modification, if any, to make them useful for investors in Indian Stock Market.

ASSIGNMENT
Course Code : MS - 45
Course Title : International Financial Management
Assignment Code : MS-45/TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. What are the main features of the exchange rate regime that was designed at Bretton Woods? Explain and distinguish between Fixed Exchange Rate and Floating Exchange Rate system. Which one is more suitable and why?
2. Explain the Purchasing Power Parity Theory with the help of an example. Can there be deviations also from Purchasing Power Parity relationship? If so, what factors are responsible for the same?
3. What do you understand by Exchange Rate Exposures? Describe different types of exchange rate exposures and the techniques used to manage them.
4. Why is cost of capital important for a firm? Explain the reasons for variations in the cost of capital across different countries. Describe the factors contributing to differences in the risk-free rate and the risk premium
5. How is working capital management in multinational enterprises different from that of domestic enterprises? Discuss the transactions incorporated under intra-corporate transfer of funds and the variables which influence such transfers.


ASSIGNMENT

Course Code : MS - 46

Course Title : Management of Financial Services

Assignment Code : MS-46/TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Select any financial service of your choice and discuss the impact of technology on that service.
2. Study any Stock Exchange of your choice and explain its organizational structure. Also discuss the recent developments that have taken place in that organization.
3. Discuss the various products that are being offered by a Mutual Fund of your choice to investors. Which of these schemes according to you are suitable to which class of Investors?
4. What functions are undertaken by National Housing Bank? Discuss the powers vested in it to regulate and supervise the housing finance companies.
5. Discuss in detail about any two non-life insurance policies that are relevant to each, an individual and an organization.
 
ASSIGNMENT
Course Code : MS - 55
Course Title : Logistics and Supply Chain Management
Assignment Code : MS-55/ TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. Every organization has to move materials to support its operations. Take the case of a poultry that deals in eggs, meat products and a range of related goods. What materials are moved in this case?
2. An integrated supply chain is a convenient notion, but it does not reflect real operations. An organization is only really concerned with its own customers and suppliers, and does not have time to consider other organizations further along the chain. Do you think that this is true?
3. Give various supply chain information categories. Give examples of information contained in these categories with reference to a FMCG company.
4. Managers can be tempted to use the easiest measures of performance, or those that show themselves in the best light. What are the consequences of this? Can you give examples of problem this create?
5. Take the example of a nationalized bank and discuss how it is cutting costs and improving customer service by changing its supply chain from brick and mortar branches to ATM’s and phone & net-banking.

ASSIGNMENT
Course Code : MS - 56
Course Title : Materials Management
Assignment Code : MS-56/ TMA/SEM - II /2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. What is the need of implementing materials management quality improvement process? How does TQM support in creating customer value in materials management?
2. “Ethical conduct in purchasing depends, to a large extent, on the local culture to which the purchasing agents and suppliers belong”. Comment!
3. Discuss the various types of inventory carried by a manufacturing organization. In what types of inventories can the EOQ and order level polices be used, and in what types of inventories will the use of MRP be more effective?
4. What do you understand by the term codification? What type of information should be built into a code? What are the objectives of codification? List the different systems used to codify materials.
5. Explain how a performance appraisal system can be used in the context of materials management. What are the metrics of performance appraisal in materials management?


ASSIGNMENT
Course Code : MS-57
Course Title : Maintenance Management
Assignment Code : MS-57/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. What is reliability centred maintenance? What are the important steps involved in implementing it in any plant?
2. What is the importance of maintenance budgeting? Give the advantage of Zero Based Budget.
3. A remote control unit has 25 components in series. Each component has a reliability of 0.999. What is the reliability of the remote control unit? If it is desired to have a reliability of 0.996 for 3000 hours of operation, what should be the failure rate of each component? Assume that the time to failure for each component is exponentially distributed.
4. Define hazard rate the discuss the three periods or regions of the life cycle of a unit or device as illustrated by the ‘bath-tub’ curve.
5. How can be questionnaire for ‘Maintenance Audit’ prepared? What is the main difference of audition result areas compared to auditing management processes?
6. Write short notes on the following:
a) Maintenance windows
b) Cost Absorption and Cost Apportionment
c) Design and Maintainability
d) Maintenance Audit 

ASSIGNMENT
Course Code : MS-58
Course Title : Management of R&D and Innovation
Assignment Code : MS-58/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. What does the „creative process‟ mean? Describe and comment upon the elements of the creative process. It is necessary that the stages in the creative process should occur in a certain order?
2. Discuss the rationale of partnership in innovation and R & D. “The need for partnership for innovation was never felt more than as it is today”. Examine the statement. Why is the need for partnership in innovation felt more strongly today?
3. Gilletee‟s invention of „twin blade‟ design of shaving razor propelled it into position of „market leadership‟. Give five other criteria which you consider as the most relevant for evaluating this invention. Give reasons for your choice.
4. Compare the main features of the technology policy of Indian and some other countries e.g. U.S.A., U.K., and Japan. Offer you suggestions for improving the technology policy persuade in India.
5. Is India industry giving emphasis to technology development? Discuss. Is Government in your view providing sufficient financial support measures for technology development in India?
6. Write short notes on the following:
a) Guided Imaging
b) The Matrix organization
c) SIDBI
d) Total Quality Design (TQD)


ASSIGNMENT

Course Code : MS - 66

Course Title : Marketing Research

Assignment Code : MS-66/TMA/SEM - II/2016

Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. a) What do you understand by the term Marketing Research? Why it is necessary for firms to seriously consider and undertake research activities on a continuous basis? Elaborate with suitable example of your choice.
b) Make a visit to any firm/company from you location on you are associated with and try to study how marketing research activities are being initiated, conducted and implemented in the firm. Report your observations and offer your recommendations accordingly.
2. a) What is research design? Briefly discuss the four types of research design. You are familiar with. Illustrate each of these methods accordingly.
b) In the entire research process, data collection is the key activity which enables to archive the set research objectives. Critically discuss and evaluate the above statement with suitable illustration.
3. a) Discuss the various sources of collecting primary data and secondary data for a marketing research project.
b) What is sampling? Discuss the major sampling techniques available to the researcher for undertaking a research project. Comment on their limitation.
4. a) Design and construct a suitable questionnaire for the following:
i) Primary survey to be conducted to study the customer satisfaction among motorcycle owner.
ii) Television viewing habits among senior citizens (retired and elderly)
iii) Commuters perception and amenities offered by state road transport organizations.
b) Distinguish qualitative research and quantitative research with suitable illustrations.
 

ASSIGNMENT
Course Code : MS - 68
Course Title : Management of Marketing Communication and Advertising
Assignment Code : MS-68/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. (a) Why a sound knowledge of the customer in terms of the needs, preferences, motivation and behavior is paramount importance for advertisers for designing and formulating a suitable marketing communication strategy. Discuss at length with a suitable illustration.
(b) Trace the major changes that have taken place in the India media scene both in the urban as well as rural set. Elaborate and propose suitable strategies for advertisers to cope these charges.
2. (a) Propose and explain the promotion campaign for the following product which are at the growth and maturity stage of their PCC.
i) Top end Smart Phone – (growth stage)
ii) Tablet /Laptop – (maturity stage).
(b) “Advertiser who ignore research are as dangerous as general who ignore decodes of enemy signals”. Discus the reasons why research becomes vital in marketing communication.
3. (a) Explain the relevant concepts characteristics and issues related to media planning function. Elaborate on the role and responsibilities of a media planner in relation to the advertiser and the client being serviced.
(b) What is direct marketing? Discuss its scope and application areas in the marketing of products/services with two suitable examples.
4. (a) Make a visit to any advertising agency in your location or you are associated with try to gather/collect information with respect to its working in terms of its functions, structure and agency relation ship with client.
(b) Internet has revolutionized the way business is conducted and emerged as a strong medium. Discuss the reasons and comment on the advantages and disadvantages that it offers both for the firm and the customer.



ASSIGNMENT
Course Code : MS - 611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit them to the Co-ordinator of your study centre latest by 31st October, 2016.
1. Discuss the rural environment in terms of the infrastructure available for marketing. How does this environment affect the marketing decisions and opportunities? Explain taking the example of banking services.
2. You are a cellular telecom operator with strong roots in the urban markets. Due to saturation in the existing urban markets, you now want to expand into rural areas. How would you modify your current marketing mix strategies according to the rural consumers? Discuss.
3. Explain the importance of branding and packaging decisions in rural marketing.
4. What are the commonly used methods of sales promotion directed at the consumers? Identify and describe some rural sales promotion efforts aimed at generating trial.
5. Briefly explain the factors that influence buyer behavior in the rural context, highlighting the impact of Family Life Cycle.
6. Explain the role of Melas and Haats in rural distribution.

ASSIGNMENT
Course Code : MS - 612
Course Title : Retail Management
Assignment Code : MS-612/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. a) You are advised to undertake literature review (secondary data) from various sources pertaining to the Indian retail sector. Based on the data so obtained ascertain the major factors that have contributed in driving the growth of the sector. Besides make a list of the challenges that the sector is currently facing and offer possible remedial measures to overcome the same. (you can make assumptions accordingly).
b) What do you understand by the term “Wheel of Retailing”? Pick up any two examples of your choice to explain the same.
2. a) Who is a retailer and what makes him significant in the whole process of retailing. Discuss with suitable example.
Elaborate on the major activities that a retailer undertakes in the following situation and why?
i) Multi brand men’s readymade Apparel store.
ii) Chain of computer training centers.
b) Discuss the major considerations involved in strategic planning process for retail business.
3. a) The Commercial success of every retail business lies in the right choice of location. Justify the above statement with two retail business of your choice by evaluating the criteria for choosing a specific location that contributed for the success of the store.
b) Define and discuss the term “Merchandizing” in retailing.
What makes merchandising a critical function in the growth of the retail business explain citing a suitable example.
4. a) Why and how does pricing assume strategic significance in retail business? Briefly explain the most commonly adopted pricing methods by retailer with suitable examples.
b) Discuss the ethical responsibilities of a retailer? Explain how does it impact the overall business.




ASSIGNMENT
Course Code : MS - 94
Course Title : Technology Management
Assignment Code : MS-94/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. How is technology helpful in designing the business strategies of a firm? Explain with the help of a suitable example.
2. List out of the various routes of technology transfer. Choose a firm you are acquainted with, which has adopted a specific route of technology transfer for its product. Discuss the merits and demerits involved in adopting the specific route by the firm.
3. Discuss the different phases of diffusion. Explain how the diffusion process can be improved in a firm.
4. What do you understand by Technology Management Group? Explain why is it essential for an organization to have a Technology Management Group?
5. Why is development and training of human resources important as a part of technology organization for a firm? Explain giving examples.

                                                                                                   

ASSIGNMENT
Course Code : MS - 96
Course Title : Total Quality Management
Assignment Code : MS-96/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.
1. List and explain the four major quality eras. Choose an organization of your choice and evaluate its present status regarding the quality eras.
2. What are the seven deadly diseases associated with the traditional management practices? Explain.
3. What do you understand by Modes of learning? What in your opinion is the role of learning modes in the performance of employees of an organization? Discuss.
4. Select one common problem in the firm you are acquainted with and apply the PDCA cycle to solve it.
5. Explain Quality Planning using a quality planning road map.

ASSIGNMENT
Course Code : MS-97
Course Title : International Business
Assignment Code : MS-97/TMA/SEM-II/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre. Students registered for the Course MS-97 for July 2015 should attempt questions from Part-I and those registered for July 2016 should attempt questions from part – II.
Part – I
1. a) What is corporate life cycle theory? Explain its various stages with examples.
b) Explain the different modes of entry into international business. Give illustrations.
2. Discuss different stages of evolutionary patterns of organizational structures of international business with suitable examples.
3. Explains the accounting problems in relation to multinational control system.
4. Human resource is considered crucial for success of multinational enterprises (MNEs). What management practices of MNEs, according to you, are the best? Explain in detail.
5. Why is the need for multilateral intervention felt in international trade and business? What institutional framework has been evolved in this regard?
6. Write a note on environmental volatility and international business.

Part - II
1. Explain the benefits and importance of International Business. Identify the challenges in International Business giving examples.
2. Explain the various trade blocks and discuss some of the major trade blocks in the world.
3. Describe the concept of and need for Strategic Alliances. Discuss the comprehensive model of Strategic Alliances and Networks.
4. Discuss the strategic issues in International Operations Management.
5. What is the role of corporate philanthropy in corporate governance? Discuss citing examples.
6. Write short notes on the following:
a) Effects of Globalisation
b) Legal Environment

51 comments:

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Thanks for your response.