UPES Solved Assignments for SEMESTER 2 MBA PROGRAM
UPES MBA Solved Assignment - Latest Solved Assignment - Second Semester (2024)
UPES MBA Solved Assignment - Latest Solved Assignment of UPES - Second Semester (2024)
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following subjects of Semester 2 of UPES MBA:
- Strategic Management of Technology
- Research Methodology
- Project Management & Contract Administration
- Human Resource Management
- Customer Relationship Management
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This Second Semester UPES Assignments are
applicable to all students who have opted for Marketing Management, Finance
Management, Human Resource Management, Operations Management, Digital Business,
Business Analytics, Oil and Gas Management, Power Management, International
Business, Logistics and Supply Chain Management, Aviation Management courses.
|
University |
UPES (University of Petroleum and Energy Studies) |
|
Semester |
Second |
|
Program |
MBA |
|
Session |
2024 |
|
Subject |
|
|
Specialization |
All – Marketing Management, Finance Management, Human
Resource Management, Operations Management, Digital Business, Business
Analytics, Oil and Gas Management, Power Management, International Business,
Logistics and Supply Chain Management, Aviation Management |
|
Service Provider |
Solved Assignments Junction (SAJ) |
Questions papers for UPES Solved Assignments for SEMESTER 2 MBA PROGRAM
Strategic Management of Technology & Innovation
Assignment 1|Strategic Mgt
Patent as a Source of Technological Competitive Advantage - Evidence from Industry
In this assignment, you will explore the role of patents as a source of technological competitive advantage in the industry. You will conduct research to gather evidence and analyze case studies to understand how patents can contribute to the success and competitive positioning of companies.
Instructions:
Conduct Research
a. Start by researching the concept of patents and their significance in the business environment. Explore the legal framework surrounding patents and their role in protecting intellectual property.
b. Investigate different industries and select two or more case
studies where patents have played a crucial role in providing technological
competitive advantage. Consider industries such as technology, pharmaceuticals,
automotive, or any other relevant field.
Case Study Analysis
a. Analyze each case study in detail, focusing on the specific
patents involved and their impact on the company's competitive advantage.
b. Identify the technological advancements or innovations protected
by the patents and explain how they contributed to the company's market
position, revenue growth, or overall success.
c. Assess the challenges and opportunities faced by the companies
in leveraging their patented technologies for a competitive advantage.
a. Compare the case studies and identify commonalities and
differences in how patents were utilized as a source of competitive advantage
across different industries.
b. Evaluate the effectiveness of patent strategies in each case
study and their impact on the respective company's market position.
c. Analyze the potential limitations or drawbacks associated with
relying solely on patents for technological competitive advantage.
a. Based on your analysis, provide recommendations on how companies
can maximize the benefits of patents as a source of technological competitive
advantage.
b. Discuss alternative strategies or approaches that companies can
consider alongside patents to enhance their competitive positioning.
a. Compile your findings and analysis into a well-structured
report.
b. Include an introduction, literature review on patents and
technological competitive advantage, case study analysis, comparison,
evaluation, recommendations, and a conclusion.
c. Ensure that your report is well-referenced using appropriate
citation and referencing style.
·
Depth of research and
understanding of patents and their role in technological competitive advantage
·
Analysis and interpretation
of case studies, including the identification of key patents and their impact
·
Critical evaluation and
comparison of the case studies, highlighting strengths and limitations of
relying on patents
·
Quality and relevance of
recommendations provided
·
Structure, organization,
and clarity of the report
·
Proper citation and
referencing
In this assignment, you will analyze recent examples of disruptive technologies or business models in various industries. You will critically evaluate the impact of these disruptions, examining both the positive and negative aspects. Through research and analysis, you will develop an understanding of the opportunities and challenges that disruptive innovations present to established industries and businesses.
Research and Select
Industries
Begin by researching different
industries and identifying recent examples of disruptive technologies or
business models. Examples could include industries such as transportation,
hospitality, retail, healthcare, finance, or any other relevant sectors.
Choose at least two industries
for your analysis, ensuring that they have experienced significant disruptions
in recent years.
a. Analyze each selected industry and the specific disruptive
technologies or business models that have emerged.
b. Identify the key features or characteristics of the disruptive
innovations and explain how they have challenged traditional industry practices
and norms.
c. Evaluate the positive impacts of these disruptions, such as
increased efficiency, enhanced customer experience, or expanded market
opportunities.
d. Discuss the negative consequences or challenges associated with
the disruptions, such as job displacement, market consolidation, or ethical
concerns.
a. Compare and contrast the disruptive innovations in the selected
industries, examining similarities and differences in their approaches and
impacts.
b. Analyze the strategies employed by disruptors to gain a
competitive edge and challenge established players in the industry.
c. Evaluate how incumbents have responded to the disruptions and
their success in adapting to the changing landscape.
a. Discuss the potential long-term implications of disruptive
innovations on the selected industries and the broader business landscape.
b. Provide recommendations for both incumbents and new entrants on
how to navigate and leverage disruptions for sustainable success.
c. Consider strategies for fostering innovation and managing the
risks associated with disruptive technologies or business models.
a. Compile your findings and analysis into a well-structured
report.
b. Include an introduction, literature review on disruptive
innovations, analysis of each industry, comparison, future implications,
recommendations, and a conclusion.
c. Ensure that your report is well-referenced using appropriate
citation and referencing style.
·
Depth of research and
understanding of disruptive innovations in the selected industries
·
Analysis and interpretation
of the impacts, both positive and negative, of the disruptions
·
Comparison and contrast of
disruptive innovations across industries
·
Critical evaluation of the
responses and strategies employed by incumbents
·
Quality and relevance of
recommendations provided
·
Structure, organization,
and clarity of the report
·
Proper citation and
referencing
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Research Methodology
Assignment 1 - Research
Methodology
Assignment Content
Literature Review Assignment: "Conduct a literature review on a specific theme of your choice within the field of management. Select any 10 academic papers or articles related to your chosen theme and critically analyse their findings, methodologies, and contributions to the existing body of knowledge. Synthesise the information gathered from these papers to identify gaps and areas for future research. Provide a comprehensive summary of the literature review, highlighting key insights and unresolved questions within the chosen theme."
Assignment 2 - Research Methodology
Assignment Content
Importance of Research
Methodology Assignment: "Write an essay discussing the importance of
research methodology in academic inquiry and decision-making processes. Discuss
various research methods and their appropriateness for different types of research
questions and objectives. Illustrate with examples how a robust research
methodology enhances the quality and rigour of research studies.
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Project Management & Contract Administration
Assignment 1 | Project Mgt
In this assignment, you will act as the manager responsible for initiating an employee satisfaction survey in a manufacturing company. You will outline the steps involved in conducting the survey and develop a work breakdown structure (WBS) to ensure a systematic approach to the project.
Instructions
Identify the Steps in Conducting an Employee Satisfaction Survey
a.
Research and familiarize yourself with the process of conducting an
employee satisfaction survey.
b.
Identify the key steps involved, starting from the planning stage to
the analysis and reporting of survey results.
c.
Enumerate and briefly describe each step, ensuring a logical sequence
and consideration of important factors such as confidentiality and anonymity.
Develop a Work Breakdown Structure (WBS)
a.
Create a hierarchical structure that breaks down the steps identified
in the previous section into smaller, manageable tasks.
b.
Start with the main phases or major deliverables of the project, and
then further divide them into sub-phases or tasks.
c.
Use a tree-like structure, with main categories at the top and more
detailed tasks branching out beneath.
d.
Assign appropriate names or codes to each task to ensure clarity and
ease of reference.
e.
Include dependencies between tasks, if applicable, to indicate the
order in which they should be completed.
Provide Descriptions for Key Tasks
a.
Select at least three key tasks from the WBS and provide a detailed
description for each.
b.
Explain the purpose and objectives of each task, as well as the
specific activities or actions involved.
c.
Highlight any resources or tools required for the completion of each
task.
Illustrate the WBS
a.
Use a visual format, such as a hierarchical diagram or a Gantt chart,
to illustrate the developed WBS.
b.
Clearly display the main phases, sub-phases, and tasks, along with
their relationships and dependencies.
c.
Reflect on Project Management Considerations:
d.
Discuss the importance of effective project management in ensuring the
success of the employee satisfaction survey.
e.
Consider factors such as budgeting, timeline, resource allocation, and
stakeholder communication.
f.
Identify potential risks and challenges that may arise during the
survey process and propose strategies to mitigate them.
Report Writing
a.
Compile your findings and analysis into a well-structured report.
b.
Include an introduction, steps in conducting the survey, developed WBS,
descriptions of key tasks, WBS illustration, project management considerations,
and a conclusion.
c.
Ensure that your report is well-referenced using appropriate citation
and referencing style.
Note: Your assignment will be evaluated based on the following criteria:
·
Identification and explanation of the steps involved in conducting an
employee satisfaction survey
·
Development of a comprehensive and well-structured work breakdown
structure (WBS)
·
Clarity and relevance of the descriptions provided for key tasks
·
Accuracy and coherence of the WBS illustration
·
Analysis and reflection on project management considerations
·
Structure, organization, and clarity of the report
·
Proper citation and referencing
Assignment 2 |Project Mgt
In this assignment, you will act as a consultant for a marketing survey consulting company that is facing challenges in completing projects as committed. Your task is to develop a project selection model that will help the company in choosing projects they are confident of completing successfully within the given timeframe. The model should consider various factors to ensure project feasibility and reduce the occurrence of embarrassing situations.
Instructions
Identify Key Project Selection Criteria
a.
Research and familiarize yourself with the project selection process
and best practices in the consulting industry.
b.
Identify and define the key criteria that should be considered when
selecting projects for the consulting company.
c.
Examples of criteria may include project scope, resource availability,
expertise required, client requirements, and project timeline.
Define Weightage and Scoring System
a.
Assign a weightage to each selection criterion based on its relative
importance to the company's success and client satisfaction.
b.
Develop a scoring system or scale for each criterion to assess the
feasibility and potential risks associated with the projects.
c.
Ensure that the weightage and scoring system align with the company's
goals and objectives.
Evaluate Project Criteria
a.
Apply the defined criteria and scoring system to evaluate a set of
sample projects.
b.
Use hypothetical or real-world examples to assess the projects based on
their alignment with the company's capabilities and resources.
c.
Score each project on each criterion and calculate an overall score for
each project.
Establish Thresholds and Acceptance Criteria
a.
Determine the minimum acceptable score or threshold for each criterion
and the overall project score.
b.
Specify the criteria that a project must meet or exceed in order to be
considered for acceptance by the company.
c.
Consider setting different thresholds based on the company's capacity
and risk tolerance.
Develop the Project Selection Model
a.
Organize the identified criteria, weightage, scoring system, and
acceptance criteria into a project selection model.
b.
Clearly present the model in a structured format, such as a table or
matrix, for ease of understanding and application.
c.
Provide a clear explanation of the model, including how the criteria
are weighted and scored, and how the overall project score is calculated.
Discuss Implementation and Benefits
a.
Discuss the implementation process of the project selection model
within the consulting company.
b.
Highlight the benefits and advantages of using this model, such as
improved project success rate, better resource allocation, and enhanced client
satisfaction.
c.
Consider potential challenges or limitations of the model and propose
strategies to address them.
Reflection and Recommendations
a.
Reflect on the importance of project selection in the consulting
industry and its impact on the company's reputation and profitability.
b.
Provide recommendations for continuous improvement of the project
selection model based on lessons learned and industry best practices.
Note: Your assignment will be evaluated based on the following criteria:
·
Identification and definition of key project selection criteria
·
Development of a well-structured and comprehensive project selection
model
·
Accuracy and relevance of the weightage, scoring system, and acceptance
criteria
·
Application and evaluation of sample projects using the model
·
Clarity and coherence of the model presentation
·
Analysis and discussion of the implementation process and benefits
·
Thoughtful reflection and recommendations for improvement
·
Structure, organization, and clarity of the assignment
·
Proper citation and referencing
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Human Resource Management (HRM)
Assignment 1 | HRM
Assignment Content
An HR professional holds a key
position in driving success within the organisation." Which job role of
his makes this statement true? Throw some light on the functions of HR and how
an effective HR manager can manage these functions. Elaborate with some
relevant examples.
Assignment 2 |HRM
Assignment Content
How should the management
formulate HR policies in order to retain manpower? Explain the importance of
talent retention and mention at least three effective policies that could help
in this process.
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Customer Relationship Management
Assignment 1 | CRM
In this assignment, you will play the role of a CRM consultant tasked with assisting Rahul, the owner of a DVD and CD shop, in implementing a customer relationship management (CRM) system. Rahul has noticed a decline in his market share due to increased competition, and he believes that implementing CRM will help him sustain his business by improving customer retention and loyalty. Your objective is to prepare a comprehensive report outlining the step-by-step implementation process and measures to determine the success of the CRM system.
Introduction
- Provide an overview of CRM and its significance in today's competitive business environment.
- Explain the relevance of CRM for Rahul's DVD and CD shop and the potential benefits it can bring to his business.
Needs Assessment
- Conduct a thorough analysis of Rahul's business, including its current customer base, market dynamics, and competitive landscape.
- Identify the key challenges Rahul is facing in terms of customer retention and loyalty.
- Explain how CRM can address these challenges and contribute to the growth and sustainability of the business.
CRM Strategy Development
a.
Outline the stepwise implementation process for CRM in Rahul's shop.
b.
Define the goals and objectives of the CRM initiative, aligning them
with Rahul's business objectives.
c.
Identify the target customer segments and develop a customer
segmentation strategy for personalized marketing and communication.
d.
Recommend CRM software or tools that align with Rahul's business
requirements and budget.
Data Management and Integration
a.
Discuss the importance of data management in CRM and its impact on
decision-making and customer insights.
b.
Recommend strategies for collecting, organizing, and maintaining
customer data effectively.
c.
Highlight the significance of integrating CRM with other business
systems such as sales, inventory, and marketing.
Customer Engagement and Communication
a.
Outline strategies for engaging customers and building long-term
relationships through effective communication.
b.
Discuss the importance of personalized communication, customer
feedback, and resolving customer complaints promptly.
c.
Recommend CRM features and functionalities that can enhance customer
engagement, such as loyalty programs, personalized offers, and targeted
promotions.
Performance Measurement and Evaluation
a.
Define key performance indicators (KPIs) to measure the success of the
CRM system.
b.
Identify metrics to track customer satisfaction, retention rates,
repeat purchases, and overall business growth.
c.
Discuss the importance of continuous monitoring and evaluation to
identify areas of improvement and make necessary adjustments.
Conclusion
a.
Summarize the key points discussed in the report.
b.
Emphasize the potential benefits of implementing CRM for Rahul's DVD
and CD shop.
c.
Highlight the importance of ongoing commitment and support from the
management and employees for the successful adoption of CRM.
Presentation
a.
Prepare a presentation summarizing the main findings and
recommendations from your report.
b.
Use visual aids, charts, and graphs to enhance the clarity and impact
of your presentation.
c.
Deliver the presentation to Rahul, explaining the stepwise
implementation process and measures of CRM success for his business.
Note: Your assignment will be evaluated based on the following criteria:
·
Clarity and coherence of the report structure and content
·
Comprehensive analysis of Rahul's business needs and challenges
·
Well-developed CRM implementation strategies and recommendations
·
Integration of data management and customer engagement strategies
·
Identification of relevant KPIs and metrics for evaluating CRM success
· Overall quality of the report, including organization, language, and presentation
Assignment 2 | CRM
You have been hired as a consultant by a retail business looking to improve its customer relationship management (CRM) strategy. The business is facing challenges in customer retention and wants to enhance its overall customer experience. Your task is to analyse the situation and develop a comprehensive CRM strategy to address these issues.
Instructions
Situation Analysis
a. Describe
the retail business, its industry, and target market.
b. Identify
the current challenges faced by the business in customer relationship
management.
c. Assess
the existing CRM practices and technologies utilized by the business.
CRM Objectives
a. Define
clear objectives for the CRM strategy based on the business's goals and
challenges identified.
b. Prioritize
the objectives based on their importance and potential impact on the business.
Customer Segmentation
a. Propose
a customer segmentation strategy that categorizes customers based on relevant
characteristics, such as demographics, behaviour, and purchasing patterns.
b. Justify
the chosen segmentation approach and explain how it aligns with the business's
objectives.
Customer Data Management
a. Evaluate
the current data management practices of the business.
b. Identify
the types of customer data that are crucial for effective CRM implementation.
c. Recommend
data collection methods and tools to gather and store customer data securely.
CRM Technology Selection
a. Research
and evaluate CRM software or tools that are suitable for the business's needs.
b. Compare
different CRM options and justify your recommendation based on features, cost,
scalability, and integration capabilities.
Customer Engagement Strategy
a. Propose
personalized communication and engagement strategies for each customer segment.
b. Suggest
channels (e.g., email, social media, mobile apps) and touchpoints to interact
with customers effectively.
c. Outline
how the business can leverage automation and artificial intelligence to enhance
customer engagement.
Measurement and Evaluation
a. Identify
key performance indicators (KPIs) that will help measure the success of the CRM
strategy.
b. Explain
how the business can monitor and evaluate the CRM initiatives' impact on
customer retention, satisfaction, and overall business performance.
Implementation Plan
a. Develop
a step-by-step implementation plan outlining the activities, resources, and
timeline required for executing the CRM strategy.
b. Consider
potential challenges and propose mitigation strategies.
Note: Your assignment will be evaluated based on the following criteria:
·
Clarity and coherence of the
report structure and content
·
Comprehensive analysis of
Rahul's business needs and challenges
·
Well-developed CRM
implementation strategies and recommendations
· Integration of data management, customer engagement, and loyalty programs
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UPES Solved Assignments, MBA Semester 2, Strategic Management of Technology, Research Methodology, Project Management & Contract Administration, Human Resource Management, Customer Relationship Management, assignment writing services, dissertation help, expert writers, original solutions, timely delivery, customer satisfaction.
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