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The summarized balance sheet of C.B.
Ltd. on March 31, 2022 is provided below:
|
Liabilities
|
Amount
(Rs)
|
Assets
|
Amount
(Rs)
|
|
Equity capital
|
2,00,000
|
Fixed assets
|
1,40,000
|
|
Reserves and surplus
|
30,000
|
Cash
|
12,000
|
|
Sundry creditors
|
70,000
|
Debtors
|
93,000
|
|
|
|
Inventories
|
55,000
|
|
|
3,00,000
|
|
3,00,000
|
Other
information:
Sales 2,60,000
(-) Cost of goods
sold (1,80,000)
Gross profit 80,000
(-) Administration and other
expenses (62,500)
Net
profit 17,500
You are required to compute the
following ratios:
- Current ratio
- Quick ratio
- Inventory turnover ratio
- Debtor’s turnover ratio
- Net profit ratio
- Sales to total asset ratio
Note:
Proper calculations are required in all ratios, and you can make the necessary
assumptions.
Assignment
2 | Financial
Management
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Assignment
Description
In this assignment, you will explore
the significance of working capital in a firm's liquidity and profitability.
You will analyze how effective management of working capital impacts a firm's
financial stability and growth. By the end of this assignment, you will have a
deeper understanding of the role of working capital in ensuring the firm's
success.
Introduction
- Provide an overview of the importance
of working capital in the financial management of a firm.
- Explain the relationship between working
capital, liquidity, and profitability, and their significance in the firm's
success.
Working Capital Definition and
Components
- Define working capital and explain its
components, including current assets and current liabilities.
- Discuss the key elements of working
capital management, such as inventory, accounts receivable, and accounts
payable.
Role of Working Capital in Firm's
Liquidity
- Explain the concept of liquidity and
its importance for a firm.
- Discuss how working capital affects a
firm's liquidity by ensuring the availability of funds to meet short-term
obligations.
- Enumerate the factors that influence
working capital requirements for maintaining liquidity.
Role of Working Capital in Firm's
Profitability
- Explain the relationship between
working capital and profitability.
- Discuss how efficient management of
working capital can enhance profitability by optimizing cash flows and
minimizing costs.
- Highlight the strategies and
techniques used to manage working capital effectively to improve profitability.
Case Study Analysis
- Present a real-world case study or
scenario that illustrates the impact of working capital on a firm's liquidity
and profitability.
- Analyze the case study and identify
the specific working capital management practices that contributed to the
firm's success or failure.
- Discuss the outcomes and lessons
learned from the case study in terms of liquidity and profitability.
Conclusion
- Summarize the key points discussed in
the assignment.
- Emphasize the crucial role of working
capital in ensuring a firm's liquidity and profitability.
- Reflect on the implications of
effective working capital management for the firm's financial stability and
growth.
Note: Your
assignment will be evaluated based on the following criteria:
- Clear understanding and explanation of
working capital and its components
- Comprehensive discussion of the role
of working capital in firm's liquidity and profitability
- Application of relevant theories and
concepts to support arguments
- Analysis and interpretation of the
provided case study or scenario
- Logical structure and organization of
the assignment
- Use of appropriate terminology and
examples
- Clarity, coherence, and effectiveness
of written communication
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Operations management: UPES Solved Assignment
Assignment
1 Operations management
The data of demand for a product for
the previous 24 months is presented in the graph below.
1. Using
period 3 to 10, develop a regression for forecast. Check accuracy of the
forecasting equation for period 11 to 16.
2. Using
period 19 to 24, develop a forecast for period 25.
3.
Explain the demand pattern in the context of
product life cycle.
Assignment
2 - Operations & Material Management
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A spare part in
a manufacturing company is vital for operations. However, the part is very
costly and being an imported part, its lead-time is a couple of months. The
life of this part, when put to use, has been observed from 3 months to 18
months. The company has faced tremendous losses in recent past because of
unavailability of this part in time. As a materials manager, how will you deal
with the inventory management of this part? What type of inventory control
system you would like to use for this part?
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Marketing Management: UPES Solved Assignment
Assignment 1 - Marketing
Management
Assignment 1: Delivering Customer Value
Instructions:
In this assignment, you will assume the role of a marketing manager for a
fictional company, "Tech-Rev," which specializes in consumer
electronics. Your task is to develop a comprehensive plan for delivering
exceptional customer value in a highly competitive market.
Background:
Tech-Rev has been facing stiff competition in the consumer electronics
market. While the company produces high-quality products, customer loyalty has
been decreasing, and market share is eroding due to intense competition from
other brands. The company's leadership has recognized the need to refocus on
delivering exceptional customer value as a key differentiator.
Assignment Task:
Your assignment is to outline a strategy for Tech-Rev to deliver superior
customer value in a way that not only retains existing customers but also
attracts new ones. The plan should encompass various aspects, including product
development, marketing, customer service, and post-purchase support.
Key Components of the Assignment:
Customer Segmentation:
Identify and describe the key customer segments for Tech-Rev's products. Who
are the primary customers, and what are their needs and preferences?
Value Proposition:
Develop a clear and compelling value proposition for Tech-Rev. What unique
value will the company provide to each customer segment?
Product and Service Enhancement: Suggest ways to improve existing products and services to better align
with customer needs and preferences. Consider features, quality, design, and
pricing.
Marketing and Communication: Outline a marketing and communication strategy to effectively convey the
value proposition to target customers. Include channels, messaging, and
promotional activities.
Customer Engagement:
Describe how Tech-Rev can engage with customers throughout their buying
journey. This includes pre-purchase, purchase, and post-purchase interactions.
Feedback Mechanisms: Develop
a plan for collecting and utilizing customer feedback to continuously improve
products and services.
Loyalty Programs: Propose
a customer loyalty program or retention strategy that rewards and incentivizes
long-term customers.
Employee Training: Discuss
the importance of training employees to understand and deliver on the company's
value proposition.
Measuring Success: Specify
key performance indicators (KPIs) to evaluate the success of Tech-Rev's value
delivery strategy.
Submission Instructions:
- Your assignment should be a well-organized document, preferably in a
report format.
- Use clear headings for each section.
- Ensure that your plan is detailed, comprehensive, and practical.
- Cite any sources or references used.
- Submit your assignment by [Insert Submission Deadline].
- If necessary, include appendices, charts, or diagrams to support your
plan.
Grading Criteria:
Your assignment will be evaluated based on the thoroughness of your plan,
the creativity and effectiveness of your strategies, and your ability to
demonstrate how TechRev can successfully deliver customer value in a highly
competitive market.
Assignment 2 - Marketing
Management
Assignment 2: Relationship Marketing
Instructions:
In this assignment, you will explore the concept of relationship marketing
and its application in a practical context. You will assume the role of a
marketing consultant for a real-world client and provide recommendations on how
to enhance their relationship marketing efforts.
Background:
Your client is "Green-Life Grocery," a mid-sized, eco-conscious
grocery store known for its organic products and commitment to sustainable
practices. The company has a loyal customer base but is facing growing
competition from larger grocery chains. They are seeking to strengthen customer
relationships to retain existing customers and attract new ones.
Assignment Task:
Your task is to develop a relationship marketing plan for Green-Life
Grocery. Your plan should focus on enhancing customer loyalty and satisfaction
by leveraging relationship marketing principles.
Key Components of the Assignment:
Customer Segmentation:
Identify different customer segments that Green-Life Grocery serves. Consider
demographics, shopping behaviour, and motivations.
Customer Profiling: Create
detailed profiles for the most valuable customer segments, including their
needs, preferences, and pain points.
Personalization: Propose strategies for
personalizing the customer experience, such as personalized recommendations,
discounts, or communication.
Communication Channels:
Suggest the most effective communication channels for Green-Life Grocery to
engage with its customers. Consider both online and offline channels.
Loyalty Programs: Develop
a loyalty program tailored to different customer segments, emphasizing rewards,
incentives, and retention strategies.
Community Engagement: Outline
a plan for Green-Life Grocery to engage with the local community and foster a
sense of belonging among customers.
Feedback Mechanisms:
Describe how the company can collect and utilize customer feedback to improve
its products and services.
Data Management: Discuss how the company
can effectively collect, analyse, and leverage customer data to enhance
relationship marketing.
Employee Training: Explain
the importance of training employees to provide excellent customer service and
build lasting relationships.
Measuring Success: Specify
key performance indicators (KPIs) to evaluate the effectiveness of Green-Life
Grocery's relationship marketing efforts.
Submission Instructions:
- Your assignment should be well-structured and written in a report format.
- Clearly label sections and use headings for each component.
- Ensure that your recommendations are practical and actionable.
- Cite any sources or references used.
- Submit your assignment by [Insert Submission Deadline].
- You may include appendices, customer personas, or any other relevant
supporting materials.
Grading Criteria:
Your assignment will be assessed based on the thoroughness and
practicality of your relationship marketing plan, the creativity of your
recommendations, and your ability to demonstrate how GreenLife Grocery can
build stronger relationships with its customers in the competitive grocery
market.
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Quantitative Techniques for Management Applications: UPES Solved Assignment
Assignment 1 | Quantitative Techniques
for Management Applications
Forecasting
The Akron
Zoological Park
During the late 1980s, global
changes in consumer preferences for radial tires, inflation, and changes in
governmental priorities, almost resulted in the permanent closing of the Akron
Children’s Zoo. Lagging attendance and a low membership level did not help
matters. Faced with uncertain prospects, the city of Akron opted out of the zoo
business. In response, the Akron Zoological Park was organized as a corporation
to operate the zoo under contract with the city.
Annual
Attendance at the Akron Zoological Park
|
|
|
Admission Fee ($)
|
|
Year
|
Total Persons
|
Adult
|
Child
|
Group
|
|
1998
|
117,874
|
4.00
|
2.50
|
1.50
|
|
1997
|
125,363
|
3.00
|
2.00
|
1.00
|
|
1996
|
126,853
|
3.00
|
2.00
|
1.50
|
|
1995
|
108,363
|
2.50
|
1.50
|
1.00
|
|
1994
|
133,762
|
2.50
|
1.50
|
1.00
|
|
1993
|
95,504
|
2.00
|
1.00
|
.50
|
|
1992
|
63,034
|
1.50
|
.75
|
.50
|
|
1991
|
63,853
|
1.50
|
.75
|
.50
|
|
1990
|
61,417
|
1.50
|
.75
|
.50
|
|
1989
|
53,353
|
1.50
|
.75
|
.50
|
To be successful, the zoo must
maintain its image as a quality place for its visitors to spend their time. Its
animal exhibits are clean and neat. The animals, birds, and reptiles look well
cared for. As resources become available for construction and continuing
operations, the zoo also keeps adding new exhibits and activities. The
independent organization’s efforts seem to be working, because attendance
increased from 53,353 in 1989 to an all-time record of 133,762 in 1994.
Due to its northern climate, the
zoo’s open season lasts from mid-April until mid-October. It reopens for 1 week
at Halloween and for the month of December. Zoo attendance depends largely on
the weather. For example, attendance was down during the month of December
1995, which established many local records for the coldest temperature and the
most snow. Variations in weather also affect crop yields and prices of fresh
animal foods, thereby influencing the costs of animal maintenance.
In normal circumstances, the zoo may
be able to achieve its target goal and attract an annual attendance equal to
40% of its community. Akron has not grown appreciably during the past decade.
But the zoo became known as an innovative community resource, and as indicated
in the table, annual paid attendance has doubled. Approximately 35% of all
visitors are adults. Children account for one half of the paid attendance.
Group admissions remain a constant 15% of attendance.
The zoo does not have an advertising
budget. To gain exposure in its market, it depends on public service
announcements, the zoo’s public television series, and local press coverage of
its activities. Many of these activities are only a few years old and are a
strong reason why attendance has increased.
Although the zoo is a nonprofit
organization, it must ensure that its income sources equal or exceed operating
and physical plant costs. Its continued existence remains totally dependent on
its ability to generate revenues while reducing its expenses.
Assignment
Description
In this assignment, you will analyze
the revenue generation and cost management strategies of the Akron Zoological
Park. The zoo faced significant challenges in the late 1980s but managed to
turn its fortunes around through innovative approaches. Your task is to
evaluate the factors influencing the zoo's attendance, revenue sources, and
cost management practices.
Introduction
- Provide a brief overview of the Akron
Zoological Park and the challenges it faced in the late 1980s.
- Highlight the importance of revenue
generation and cost management for the zoo's continued existence.
Factors Influencing
Attendance
- Analyze the factors that
affect the zoo's attendance, such as changes in consumer preferences,
inflation, and governmental priorities.
- Discuss the significance
of maintaining a quality image through clean and well-cared-for animals, new
exhibits, and activities.
- Examine the impact of
weather variations on attendance and the zoo's seasonal operating schedule.
Revenue Generation
- Explain the sources of revenue for the
Akron Zoological Park.
- Discuss the importance of community
support and the zoo's reputation as an innovative community resource in
attracting visitors.
- Evaluate the effectiveness of the
zoo's marketing and promotional strategies, considering its reliance on public
service announcements, television series, and local press coverage.
Cost Management
- Outline the cost management practices
implemented by the zoo.
- Discuss the importance of aligning
income sources with operating and physical plant costs.
- Analyze the challenges faced by the
zoo in reducing expenses while ensuring its continued existence as a non-profit
organization.
Financial Performance
- Analyze the growth in attendance and
revenue over the years, as indicated in the provided table.
- Evaluate the zoo's ability to achieve
its target goal of attracting 40% of its community annually.
- Discuss the significance of
maintaining a balanced financial performance for the sustainability of the
Akron Zoological Park.
Conclusion
- Summarize the key points discussed in
the assignment, including the factors influencing attendance, revenue
generation strategies, and cost management practices.
- Emphasize the importance of effective
revenue generation and cost management for the long-term success and
sustainability of the zoo.
Note: Your
assignment will be evaluated based on the following criteria:
- Comprehensive understanding of the
factors influencing attendance and revenue generation at the Akron Zoological
Park
- Evaluation of the effectiveness of
marketing and promotional strategies
- Analysis of cost management practices
and their alignment with revenue sources
- Accurate interpretation and analysis
of the provided table on annual attendance
- Demonstration of critical thinking and
analysis in discussing the financial performance of the zoo
- Use of relevant terminology and
concepts
- Structure, organization, and coherence
of the assignment
- Clarity, effectiveness, and accuracy
of written communication
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Form
Assignment 2 | Quantitative
Techniques for Management Applications
Top of Form
The
North-South Airline
In 2002, Northern Airlines* merged
with Southeast Airlines to create the fourth-largest U.S. carrier. The new
North-South Airline inherited both an aging fleet of Boeing 737–200 aircraft
and Stephen Ruth. Ruth was a tough former secretary of the navy who stepped in
as the new president and chairman of the board.
Ruth’s first concern in creating a
financially solid company was maintenance costs. In the airline industry, it
was commonly believed that maintenance costs rise with the age of the aircraft.
Ruth quickly noticed that, historically, there had been a significant
difference in reported B737–200 maintenance costs (from ATA Form 41s) both in
the airframe and engine areas between Northern Airlines and Southeast Airlines,
with Southeast having the newer fleet.
On November 12 2002, Ruth assigned Peg
Young, Vice President for operations and maintenance, to study the issue.
Specifically, Ruth wanted to know the following:
(1) Whether the average fleet age was
correlated to direct airframe maintenance costs, and
(2) Whether there was a relationship
between the average fleet age and direct engine maintenance costs.
Young was expected to report back with
the answer, along with quantitative and graphical descriptions of the
relationship, by November 26 2002.
First, Young had her staff construct
the average age of Northern and Southeast B737-200 fleets, by quarter, since
the introduction of the aircraft to service by each airline in late 1994 and
early 1995. Each fleet's average age was calculated by first multiplying the
total number of calendar days that each aircraft had been in service at the
pertinent point in time by the average daily utilization of the respective
fleet to the total fleet hours flown. The total number of fleet hours flown was
then divided by the number of aircraft in service at that time, giving the age
of the “average” aircraft in the fleet.
The average utilization was found by
taking the actual total fleet hours flown on September 30 2001, from Northern
and Southeast data, and dividing it by the total days in service for all
aircraft at that time. The average utilization for Southeast was 8.3 hours per
day, and the average utilization for Northern was 8.7 hours per day. Because
the available cost data were calculated for each yearly period ending at the
end of the first quarter, the average fleet age was calculated at the same
points in time.
The fleet data is shown in the
following table. Airframe cost data and engine cost data are both shown paired
with the average fleet age.
Northern
Airlines Data South-east Airlines Data
|
Year
|
Airframe cost per aircraft
|
Engine Cost per aircraft
|
Average age hours
|
Airframe cost per aircraft
|
Engine Cost per aircraft
|
Average age hours
|
|
1995
|
$51.80
|
$43.49
|
6512
|
$13.29
|
$18.86
|
5107
|
|
1996
|
54.92
|
38.58
|
8404
|
25.15
|
31.55
|
8145
|
|
1997
|
69.70
|
51.48
|
11077
|
32.18
|
40.43
|
7360
|
|
1998
|
68.90
|
58.72
|
11717
|
31.78
|
22.10
|
5773
|
|
1999
|
63.72
|
45.47
|
13275
|
25.34
|
19.69
|
7150
|
|
2000
|
84.73
|
50.26
|
15215
|
32.78
|
32.58
|
9364
|
|
2001
|
78.74
|
79.60
|
18390
|
35.56
|
38.07
|
8259
|
Dates and names of airlines and
individuals have been changed in this case to maintain confidentiality. The
data and issues described here are actual.
DISCUSSION
QUESTION
Prepare Peg Young’s response to
Stephen Ruth
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