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ANNAMALAI UNIVERSITY SOLVED ASSIGNMENTS 2020
Academic Year  2019-20



M.B.A. E – BUSINESS
FIRST YEAR
178 - M.B.A. E-Business - Annamalai University

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation? Suggest the segmentation strategy for the following products: Edible oil, Table top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of PLC? Identify one product and one service for each stage in the PLC. Give reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional media? Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good profit. It is profitable for companies not to declare any dividend even when they are making good profits. What will be the reaction of the shareholders? – Discuss.
2. “In managing working capital the finance manager faces the problem of compromising the conflicting goals of liquidity and profitability”. – Comment. What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s earnings are computed, distributed and retained”- Comment on this statement.

1.4 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity constraints that must be checked for each update operation?
2. Explain various levels of Data abstraction in database system?
3. Why is concurrency control needed? Explain lost update, Inconsistent retrievals and uncommitted dependency anomalies.
4. Construct an ER diagram for Bank transactions.


1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human resources”. In the light of this statement, analyse the significance of human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new. Now you are asked to fix pay scale for the employees. Explain your process of pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which they need to improve – Do You agree or disagree? Justify with the suitable methods.

1.6 MANAGEMENT INFORMATION SYSTEM
1. A Company decided to implement a highly integrated management information system. Any transaction entered in to the system would immediately affect all related functional subsystem at all levels of activity. The system was never implemented successfully. Why do you think it was a failure?
2. Explain a hierarchical database organisation. Give an example of data that has a ‘natural’ Hierarchical order. What are the limitations of a network organisation?
3. Discuss the amount of centralization that PBS has and whether this is functional or dysfunctional.
4. Discuss the role of MIS in the fields of education.

1.7 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system to help administer book loan at libraries. Identify the stakeholders in such a project. What might be the objectives of such a project and how might the success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the whole of the existing maintenance accounting system rather than simply plugging in additional modules to deal with group accounts. Write a memorandum to the company’s legal department outlining the important provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software tool such as MS project and has decided to draw up quality specifications for the package. The features that they are particularly concerned are, to set up details of new projects and updating the project details with information about actual work completed. Draw up quality specifications in respect of the qualities of 1) Usability 2) Reliability 3) Recoverability
4. ABC software company is to develop software for effective counselling for allotment of engineering seats for students with high scores ranking from top colleges. The product has to be upgraded if the common entrance score is to be considered. Describe the appropriate product development life cycle and the standard skills required.


1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision. However, depreciation which is a non-cash cost is a prominent part of cash flow analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem examination; it turns losses into profit, speeds up activities and eliminates wastes”. Discuss in detail this statement.


FIRST YEAR

349 - M.B.A. Financial Management - Annamalai University

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation? Suggest the segmentation strategy for the following products: Edible oil, Table top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of PLC? Identify one product and one service for each stage in the PLC. Give reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional media? Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good profit. It is profitable for companies not to declare any dividend even when they are making good profits. What will be the reaction of the shareholders? – Discuss.
2. “In managing working capital the finance manager faces the problem of compromising the conflicting goals of liquidity and profitability”. – Comment. What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s earnings are computed, distributed and retained”- Comment on this statement.

1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision in your unit?
3. "Spending Money for Maintenance is waste" – Discuss
4. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human resources”. In the light of this statement, analyse the significance of human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new. Now you are asked to fix pay scale for the employees. Explain your process of pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which they need to improve – Do You agree or disagree? Justify with the suitable methods.

1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use ‘entered college’ ‘did not enter college’ as dependent variables. Discuss with basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical data. Explain the stages of statistical survey. Describe the various methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine. 15 persons contracted the disease out of the inoculated persons, while 25 contracted the disease in the other group. Test the efficiency of the vaccine, use X square value (at 5 percent level for one degree of freedom the value of X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by independently awarding marks as follows
Performance:  1         2          3         4          5          6          7
Marks by P:     46        42        44        40        43        41        45
Marks by Q     40        38        36        35        39        37        41
The eighth performance, for which judge Q could not attend, was awarded 37 marks by judge P. If judge Q has also been present, how many marks would be expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements of defective products. Highlight the complaints pointed out by the customers regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify th related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision. However, depreciation which is a non-cash cost is a prominent part of cash flow analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem examination; it turns losses into profit, speeds up activities and eliminates wastes”. Discuss in detail this statement.

M.B.A. (GENERAL)
FIRST YEAR

346 - M.B.A. - Annamalai University

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be converted into productive utilities – Do you agree? Give reasons.

1.2 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision. However, depreciation which is a non-cash cost is a prominent part of cash flow analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem examination; it turns losses into profit, speeds up activities and eliminates wastes”. Discuss in detail this statement.

1.3 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing business decisions. Instead of presenting detailed list of rules for specific decision-making, managerial economics addresses the larger economic forces that shape day-to-day decision-making”. Critically analyse the above statement.
2. “Outline the various steps which would be necessary if you were asked to forecast demand for a typical mass consumption item”.
3. “If the production function is homogeneous with constant returns to scale everywhere, the returns to a single variable factor will be diminishing”.– Comment.
4. “Short-run average variable cost curve is saucer-shaped but the short-run average total cost curve cannot be saucer-shaped”. Discuss in detail.

1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Keerthi purchases some goods on credit from Durai, payable within 3 months. After 2 months, Keerthi makes out a blank cheque in favour of Durai, signs and delivers it to Durai with a request to fill up the amount due, as Keerthi does not know the exact amount payable by him. Durai fills up fraudulently the amount larger than the amount payable by Keerthi and endorses the cheque to Bala in full payment of Durai’s own due. Keerthi’s cheque is dishonoured. Referring to the provisions of the Negotiable Instruments Act, 1881, discuss the rights of Durai and Bala.
2. Describe the provisions of The Limited Liability Partnership Act, 2008 and how does it differ from The Indian Partnership Act, 1932.
3. Explain the effect of a contract made by an agent with a third party – (a) where the agent discloses the existence but not the name of the principal; and (b) where the existence of the principal is not disclosed.
4. “Consumer Protection Act,1986 aims to provide for better protection of the interests of consumers and for that purpose to make provision for the establishment of consumer councils and other authorities for the settlement of consumers’' disputes and for matters connected therewith”- Examine.

1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Which measure of central tendency is used for the following situations? Justify your answer.
a) Government wanted to decide the living standard of people based on monthly income in various taluks in a state and wanted to compare the taluks economic status. The family monthly incomes of various taluks were collected. Which central tendency measure will be appropriate and why?
b) The state government wanted to introduce two types of family card based on subsidy. The data were the same as the question (a). Lower the income the subsidy will be more and higher income group will have less subsidiary. In this situation which measures of central tendency is most suitable and give your reason.
c) The government has a plan to introduce health policies based on the family income. The policies are to be designed so that the family members will get health benefits and the nominal payment levels will be fixed based on their annual income of families. How will you go about it using averages and which one you prefer in this case? Also state the reasons.
2. a) Assume that you are planning to conduct market survey about green food products from the public using questionnaire as a tool for data collection. You are conducting pilot study to validate the tool and to perform data collection. You want to decide the same size and how will you decide? Explain.
b) For the same study, you want to know the satisfaction of the green food product consumers and when the population is known, how will you decide your sample size?
3. Give a situation to apply cluster analysis and explain the steps as well as the expected result according to you.
4. Assume that you carried out ANOVA using a statistical package. Please sketch the important outputs are to be discussed in this analysis. Give interpretation, for the whole result.

1.6 INTERNATIONAL BUSINESS
1. The study of international business is not different from the study of domestic business. Thus, there is no point in having a separate course on international business. “Evaluate this statement”.
2 ‘’Some argue that the WTO is the third pillar of global business. But many argue that the WTO is the Wrong Trade Organisation’’. Critically comment.
3. You are the assistant to the CEO of a small textile firm that manufactures quality, premium priced and stylish clothing. The CEO has decided to see what the opportunities for exporting and asked you for advice as to the steps the company should take. What advice would you give?
4. “Export incentives are major factor to encourage the development of the FDI” – Do you agree or disagree? Justify your answer.

1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements of defective products. Highlight the complaints pointed out by the customers regarding the products.

1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components, conduct an interview with a few executives of any one organization known to you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various organizations and collect information about their Organizational Culture, analyze them and present them with issues and strategies.

347 - M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be converted into productive utilities - Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation? Suggest the segmentation strategy for the following products: edible oil, table top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of PLC? Identify one product and one service for each stage in the PLC. Give reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional media? Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good profit. It is profitable for companies not to declare any dividend even when they are making good profits. What will be the reaction of the shareholders? Discuss.
2. “In managing working capital the finance manager faces the problem of compromising the conflicting goals of liquidity and profitability”. –Comment. What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s earnings are computed, distributed and retained”- Comment on this statement.

1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision in your unit?
3. "Spending Money for Maintenance is waste" - Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human resources”. In the light of this statement, analyse the significance of human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new. Now you are asked to fix pay scale for the employees. Explain your process of pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which they need to improve – Do You agree or disagree? Justify with the suitable methods.

1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use ‘entered college’ ‘did not enter college’ as dependent variables. Discuss with basic functions.
2. A Statistical survey is a scientific process of collection and analysis of numerical data. Explain the stages of statistical survey. Describe the various methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine. 15 persons contracted the disease out of the inoculated persons, while 25 contracted the disease in the other group. Test the efficiency of the vaccine, use X square value (at 5 percent level for one degree of freedom the value of X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P:     46 42 44 40 43 41 45
Marks by Q:    40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37 marks by judge P. If judge Q has also been present, how many marks would be expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements of defective products. Highlight the complaints pointed out by the customers regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components, conduct an interview with a few executives of any one organization known to you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various organizations and collect information about their Organizational Culture, analyze them and present them with issues and strategies.

179 - M.B.A. INTERNATIONAL BUSINESS
FIRST YEAR

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be converted into productive utilities - Do you agree? Give reasons.

1.2 INTERNATIONAL ACCOUNTING
1. “Cost volume profit analysis is an important analysis which is commonly applied by the irresponsive of industries”. Do you accept? What are your comments towards this statement? Discuss.
2. Inflation is a key factor and it must be duly considered while preparing all sorts of budgets”. Do you agree? Justify your stand with your valuable inputs.
3. “There is a vast amount of practical gap on application of accounting practices between Domestic and International Accounting”. Comment on this with your valuable supportive arguments.
4. “Several issues are existing in International Financial statement Analysis and at the same time many meaningful unlocking tools are there”. What is your opinion? Comment on this.

1.3 INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of their price change? Explain the interaction among them in the international market survey.
2. Compare the benefits of liberalization with globalization, which influence the economic growth of India in last two decades.
3. Whether under developed countries in WTO succeed their demands? Justify your views with strong reasons.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the Indian Economy in the post or pre-liberalization? Illustrate with supporting data.

1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. "Knowledge of International Business Environment is essential for the players of International Business" - Elaborate with an example of multinational company.
2. "When is the time deemed to be the essence of the contract in performance of contract and with what consequences? Pinch out the rules of law relating to the time and place of performance in modern business environment.
3. “The effect of country’s political system on its business environment and economic development”-Discuss
4. “India’s competitive advantage in industries like IT, Textiles, Gems and jewellery –Strength and Threats”. Illustrate the statement.

1.5 FOREIGN POLICY OF INDIA
1. “Trends in foreign trade and the composition of imports and exports along with its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
4. In what way India’s foreign policy is instrumental/detrimental for the promotion of India’s international trade? Illustrate your answer

1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Give an example of e-learning system implemented in India. Identify the hardware, software and personal requirement for purpose of implementation of such an educational system.
2. Discuss the security requirements of internet and Ecommerce application and how these requirements are fulfilled by various hardware and software systems.
3. Compare and contrast the traditional business with electronic commerce in an apparels business.
4. Once a company has acquired customer, the key to maximizing revenue is keeping them. Explain how e-commerce is helpful in customer retention?

1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “For productive business meetings, listening and non verbal communication skills are the key attributes”. Explain with appropriate examples.
2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement in the context of Non-verbal communication. State the positive and negative gesture in non-verbal communication.
3. Elucidate the measures that have to be considered in managing the cross cultural communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength of written communication.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components, conduct an interview with a few executives of any one organization known to you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various organizations and collect information about their Organizational Culture, analyze them and present them with issues and strategies.
M.B.A. INFORMATION SYSTEMS
FIRST YEAR

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian corporate sector than before.” – Discuss.
3. Explain about the personal challenges involved in becoming a manager and a leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be converted into productive utilities. - Do you agree? Give reasons.


1.2 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing business decisions. Instead of presenting detailed list of rules for specific decision-making, managerial economics addresses the larger economic forces that shape day-to-day decision-making”. Critically analyse the above statement.
2. “Outline the various steps which would be necessary if you were asked to forecast demand for a typical mass consumption item”.
3. “If the production function is homogeneous with constant returns to scale everywhere, the returns to a single variable factor will be diminishing.” – Comment.
4. “Short-run average variable cost curve is saucer-shaped but the short-run average total cost curve cannot be saucer-shaped”. Discuss in detail.

1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision. However, depreciation which is a non-cash cost is a prominent part of cash flow analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem examination; it turns losses into profit, speeds up activities and eliminates wastes”. Discuss in detail this statement.

1.4 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation? Suggest the segmentation strategy for the following products: edible oil, table top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of PLC? Identify one product and one service for each stage in the plc. Give reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional MEDIA? Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.

1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human resources.” In the light of this statement, analyse the significance of human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new. Now you are asked to fix pay scale for the employees. Explain your process of pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which they need to improve – Do You agree or disagree? Justify with the suitable methods.

1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Suggest the factors governing the choice of site for a manufacturing plant in a city or sub- urban part of a city.
2. Give a specimen of Gantt Charts which is normally used in the production planning and control department and describe briefly how it could be used for checking the actual progress of a job against the schedule.
3. Discuss the functions of purchasing department in an industry. Explain some methods of purchasing commonly adopted in an industrial purchasing. Why should the purchasing documents be legally sound?
4. Elaborate the various costs that are involved in inventory problems with suitable examples. How are they inter related?

1.7 RESEARCH METHODS FOR MANAGEMENT
1. “Research is much considered with proper fact finding, analysis and Evaluation.” – Do you agree with this statement. Substantiate your view with the following situation. You are the HRD Manager with ABB (India) .ABB has recently taken over a major unit in Kolkata. You are sent on a posting there and are given the task of introducing a new operation scheme which your parent organization feels will improve efficiency. But you perceive during your stay that there is an underlying dissatisfaction amongst the employees and it is essential to gauge their views and opinion about the takeover and their expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis and t test. Create tables with imaginary and appropriate values and explain the results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to multi method of data collection is only going to compound the biases”. How do you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and data analysis”- Explain the statement by enumerating the various operations involved in it.



348 - M.B.A. MARKETING MANAGEMENT
FIRST YEAR

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be converted into productive utilities - Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation? Suggest the segmentation strategy for the following products: Edible oil, Table top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of PLC? Identify one product and one service for each stage in the PLC. Give reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional media? Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good profit. It is profitable for companies not to declare any dividend even when they are making good profits. What will be the reaction of the shareholders? – Discuss.
2. “In managing working capital the finance manager faces the problem of compromising the conflicting goals of liquidity and profitability”. – Comment. What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s earnings are computed, distributed and retained”- Comment on this statement.

1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision in your unit?
3. "Spending Money for Maintenance is waste" - Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human resources”. In the light of this statement, analyse the significance of human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new. Now you are asked to fix pay scale for the employees. Explain your process of pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which they need to improve – Do You agree or disagree? Justify with the suitable methods.

1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use ‘entered college’ ‘did not enter college’ as dependent variables. Discuss with basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical data. Explain the stages of statistical survey. Describe the various methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine. 15 persons contracted the disease out of the inoculated persons, while 25 contracted the disease in the other group. Test the efficiency of the vaccine, use X square value (at 5 percent level for one degree of freedom the value of X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by independently awarding marks as follows
Performance:  1         2          3         4          5          6          7
Marks by P:     46        42        44        40        43        41        45
Marks by Q     40        38        36        35        39        37        41

The eighth performance, for which judge Q could not attend, was awarded 37 marks by judge P. If judge Q has also been present, how many marks would be expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements of defective products. Highlight the complaints pointed out by the customers regarding the products.

1.8 ADVERTISING AND SALES PROMOTION
1. It is not imperative that consumers always go through the strides in the 'Hierarchy of effects model'. Defend.
2. Do 'Persuasion advertising form’ benefit company if the competition increases – Justify.
3. Trace and explicate an activity which is having capability to complement and supplement the functions of marketing.
4. Justify the rationality of placing texture and visual weight as focal of visual aesthetics.

M.B.A. E. BUSINESS
SECOND YEAR

2.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of buying and selling of goods or services using electronic systems. Listout the applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software Industry.

2.2 E-COMMERCE: APPLICATION AND SECURITIES
1. “Electronic Commerce and Electronic Business - The Supporting Pillars of Successful E-Commerce Business” – Do you agree this statement or not, substantiate your views.
2. Elaborate the role of the Web in the marketing communication mix.
3. Digital Asset Management from an Intranet Perspective – Discuss.
4. Explain the Role of Human Resource Information Systems in Human Resource Planning.

2.3 INTERNET AND JAVA PROGRAMMING
1. If you look for the best internet tools online to have a leg up on the competition, assemble the top list of internet tools and describe them with suitable illustrations.
2. HTML has been traditionally used for building web applications and web pages that in turn, help in building a dynamic website. By using HTML programming language develop a business website for your own online business.
3. Method overloading in Java supports compile-time (static) polymorphism. Discuss about Method Overloading with its rules and every concept with suitable example.
4. Develop a JDBC application for storing and retrieving the vendor details from a database of a Jewelry shop.

2.4 ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Design and develop web page with Java script for calculating the total price amount of the online purchased items of an electronics shop.
2. i) Discuss the advantages and disadvantages of VB Script.
ii) Explain the data types, Variables, Operators and error dealing in VB Script.
3. Explain the three types of session bean and its applications. Explain the steps in creation of stateless EJB.
4. Develop an application to demonstrate the features and advantages of servlet.

2.5 ENTERPRISE RESOURCE PLANNING
Identify the Organization that has requirement for ERP systems implementations and make an introspection of the functionality that requires such implementation. On behalf of the Organization prepare:
1) A hardware Requirement details and submit.
2) A user Interface details and submit.
3) A gap analysis report and submit
4) Identify the Organization that has requirement for ERP systems implementations and make an introspection of possible failure source to ERP implementation.

2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a selected industry in which there are few sellers and show how the adoption of different strategies by a leading player defines different possible paths. Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give an example for success and failure. Give reasons for the success and failure.
4. “Technological factors represent major opportunities and threats, which must be taken into account while formulating strategies.” – Discuss. How will a firm build a sustainable technology based competitive advantage?

2.7.1 GLOBAL MARKETING
1. Give a detailed note on balance of payments in International Trade.
2. Elaborate Tariff and Non Tariff barriers in International Trade.
3. Examine the role of IMF and World Bank in International Trade.
4. Illustrate the various measures taken for export promotion and give a detailed note on export licensing procedure.

2.7.2 STRUCTURED SYSTEM ANALYSIS AND DESIGN
1. Develop a Conceptual and ER model with DFD for online education student centric learning process.
2. Describe how logical and physical design with dialogues can use in system development and implementation with real time example.
3. Elaborate the various types of databases available and its use in business applications.
4. Why some of the new system implementation fails? Explain how this can be overcome and identify ways to increase the success rate.

M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR

2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information companies in India. What are the regulatory and supervisory objectives of the RBI in relation to the NBFCs? Explain the main elements of the RBI framework of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers? Explain various credit appraisal techniques used by commercial banks to analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option” Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy is in the recession? Suggest some strategies approaches that are well suited for venture capital financing for industrial activities.

2.2 INTERNATIONAL FINANCE
1. Describe the current trends in the balance of payments of some of the countries of the Asia- pacific region.
2. "The International economy is fast turning into a borderless global economy" Critically analyze in relation to International Financial system.
3. As an executive of a leading institution, what factors should you critically evaluate with respect to a large industrial project, from the perspective of environmental and economic viability.
4. “Exchange rate is focal point to understand the whole mechanism of monetary system” Justify the statement with illustration

2.3 DERIVATIVES MANAGEMENT
1. “The basic purpose of derivatives instruments is to provide commitments to price for future dates for giving against adverse movement in future prices.” Discuss and critically examine the statement.
2. Options are the safest instrument for the investors for the investment purpose. Options writer has limited profit and unlimited losses whereas option buyer has limited losses and unlimited profits.” Critically evaluate the above statements with suitable examples.
3. “Besides serving as a barometer of the economy /market, the index also has other applications in finance.” – Elaborate the application of index.
4. “Forward contracts act as force runners of futures market” – Critically evaluate the statement in the light of growth of forward market worldwide.


2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your choice.
2. Describe the structure of Indian general insurance industry and explain the products being offered by them.
3. From the balance sheet of a company of your choice, analyze all risk and ERM from asset side and from liability’s side. Create a list of actions for the ERM functions.
4. “Privatization of insurance sector has led to substantial growth in the insurance business in India and also led to improvement in confidence among policyholders.” – Give your comments

2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the investment bunch of a client? And also suggest where an investor should be careful. Consider the above statements and keep the present situation in mind Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand in stock pricing. Presumably the fundamental analyst also believes that supply and demand are important. In what ways do the two groups disagree on the subject?
3. ”The concept of a random walk in stock prices is bizarre and implies totally irrational behaviour by the investing public. Nothing could be further from the truth than random walk. Prices are related to fundamental economic worth.” Comment
4. Comment on the following statement “since Markowitz portfolio theory requires so many assumptions, the notion that investors should be concerned with the risk of the overall portfolio rather than the risk of the individual securities is misleading.”
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a selected industry in which there are few sellers and show how the adoption of different strategies by a leading player defines different possible paths. Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give an example for success and failure. Give reasons for the success and failure.
4. “Technological factors represent major opportunities and threats, which must be taken into account while formulating strategies.” – Discuss. How will a firm build a sustainable technology based competitive advantage?

2.7.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of buying and selling of goods or services using electronic systems. List out the applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software Industry.

2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and Evaluation.” Do you agree with this statement? Substantiate your view with the following situation. You are the HRD Manager with ABB (India). ABB has recently taken over a major unit in Kolkata. You are sent on a posting there and are given the task of introducing a new operation scheme which your parent organization feels will improve efficiency. But you perceive during your stay that there is an underlying dissatisfaction amongst the employees and it is essential to gauge their views and opinion about the takeover and their expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis and t test. Create tables with imaginary and appropriate values and explain the results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to multi method of data collection is only going to compound the biases”. How do you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and data analysis”- Explain the statement by enumerating the various operations involved in it.

M.B.A. INFORMATION SYSTEMS
SECOND YEAR

2.1 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components, conduct an interview with a few executives of any one organization known to you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various organizations and collect information about their Organizational Culture, analyze them and present them with issues and strategies.

2.2 MANAGEMENT INFORMATION SYSTEM
1. A Person who understands all about Computer Hardware, software and Programming may not be suited to design a computer based Management Information System. Why not?
2. A Company decided to implement a highly integrated management information system. Any transaction entered in to the system would immediately affect all related functional subsystem at all levels of activity. The system was never implemented successfully. Why do you think it was a failure?
3. Using the Example of Selecting a personal computer .show the elimination by aspects Decision procedure.
4. Discuss the amount of centralization that PBS has and whether this is functional or dysfunctional.

2.3 DATABASE MANAGEMENT SYSTEM
1. Discuss the various update operation on relation and types of integrity constraints that must be checked for each update operation?
2. Describe the three-level architecture of DBMS? Also explain its importance in a database environment.
3. What do you understand by distributed databases? Give the various advantages and disadvantages of distributed database management system.
4. What are the ACID properties? Define atomicity, Consistency, isolation, and durability and illustrate them through examples?

2.4 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of buying and selling of goods or services using electronic systems. List out the applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software Industry.

2.5 ENTERPRISE RESOURCE PLANNING
Identify the Organization that has requirement for ERP systems implementations and make an introspection of the functionality that requires such implementation. On behalf of the Organization prepare
1) A hardware Requirement details and submit.
2) A user Interface details and submit.
3) A gap analysis report and submit.
4)Identify the Organization that has requirement for ERP systems implementations and make an introspection of possible failure source to ERP implementation

2.6 DATA WAREHOUSING AND DATA MINING
1. Is snowflake schema one of the forms of arrangement in fact table. How many fact tables are there in snowflake schema? Is fact table normalized or de normalized?
2. If you are an expert in data mining preparation, then prepare a comparison chart for discrete and continuous data? How do you differentiate between discrete and continuous data? Justify your answer with examples.
3. Explain the classification of data mining systems.
4. Elaborate how data warehousing and OLAP Technology useful for data mining.

2.7.1 SOFTWARE PROJECT MANAGEMENT
1. A public library is considering the implementation of a computer-based system to help administer book loan at libraries. Identify the stakeholders in such a project. What might be the objectives of such a project and how might the success of the project be measured in practical terms?
2. Assume that a company has decided on a COTS solution that will replace the whole of the existing maintenance accounting system rather than simply plugging in additional modules to deal with group accounts. Write a memorandum to the company’s legal department outlining the important provisions that a contract to supply this system should have.
3. An organization is contemplating the purchase of a project planning software tool such as MS project and has decided to draw up quality specifications for the package. The features that they are particularly concerned are, to set up details of new projects and updating the project details with information about actual work completed. Draw up quality specifications in respect of the qualities of 1) Usability 2) Reliability 3) Recoverability
4. Abc software company is to develop software for effective counseling for allotment of engineering seats for students with high scores ranking from top colleges. The product has to be upgraded if the common entrance score is to be considered. Describe the appropriate product development life cycle and the standard skills required.

2.7.2 ADVANCED WEB DESIGN
1. Develop XML document that will hold player (Like Cricket) collection with field for player - name, age, batting - average and highest - score. Write suitable document type definition and schema for the XML.
2. Develop a web page for employee registration form using HTML and validate the registration form with JavaScript.
3. What is RMI? Create a remote phone book server that maintains a file of names and phone numbers and a client allows the user to scroll through the file using RMI concept.
4. Create a website for a online super market. The website should have a home page which helps the users to navigate to various other pages. Every web page in the website gives a detailed description of different items present in the super market. Make the website user friendly by adding relevant images and other formatting options. The last web page should present a feedback form for the customer.

M.B.A. SECOND YEAR (General)
Academic Year : 2019 - 2020

2.1 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human resources”. In the light of this statement, analyse the significance of human resource planning.
2. Explain a sample HR departmental structure for a large manufacturing organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new. Now you are asked to fix pay scale for the employees. Explain your process of pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which they need to improve – Do You agree or disagree? Justify with the suitable methods.

2.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation? Suggest the segmentation strategy for the following products: Edible oil, Table top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of PLC? Identify one product and one service for each stage in the PLC. Give reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional media? Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.

2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good profit. It is profitable for companies not to declare any dividend even when they are making good profits. What will be the reaction of the shareholders? – Discuss.
2. “In managing working capital the finance manager faces the problem of compromising the conflicting goals of liquidity and profitability”. – Comment. What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s earnings are computed, distributed and retained”- Comment on this statement.

2.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision in your unit?
3. "Spending Money for Maintenance is waste" - Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.

2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Identify five common project risk strategies employed to address the threats in the new Mall construction. Give an example of each.
2. How the software projects are different from other project. Describe the various phases of software project life cycle with the illustration.
3. Critically examine the generic strategies that can help an entrepreneur to maintain competitive advantage of their products. Use the relevant examples to support the answer.
4. Does Government of India policy measures are promoting Women entrepreneurship in India? Suggest the ways to develop women entrepreneurs.

2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a selected industry in which there are few sellers and show how the adoption of different strategies by a leading player defines different possible paths. Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give an example for success and failure. Give reasons for the success and failure.
4. “Technological factors represent major opportunities and threats, which must be taken into account while formulating strategies.” –Discuss. How will a firm build a sustainable technology based competitive advantage?

2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Favourable working environment enhances the efficiency of workers and includes proper illumination, safety, temperature, ventilation, sanitation, cleanliness and canteen facilities”. Comment
2. Do you agree that the problems of social security in industries have become complex due to inadequate training, lack of education, low wages and the failure to make provisions against the industrial hazards by industries? Justify your stand with valid reasons.
3. “Collective bargaining assumes collective wisdom of both management and labour”-Discuss.
4. Why trade unions in India suffer from multiplicity, inter-union rivalry and politicization? Suggest remedial measures to be taken to safeguard the trade unions from these issues.

2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. If training is the possible solution, then find out the best approaches in a given situation like coaching, mentoring, feedback, classroom training, team building – Give example.
2. Evolve a new evaluation scheme for training of bank officials to eliminate the disadvantages of existing evaluation scheme
3. HR functionaries are better suited to become trainers than line managers. They don’t require training as they are experts in training. Give at least four arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee who is found to be having high potential – Give example.

2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of consumer goods of Unilever.
4. ‘GIG’ Economy and freelancers as distribution agents in food delivery service. Bring out its future trend in India.

2.7.2 MM: (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How marketing research helps for the FMCG manufacturing company for segmenting the market.
2. Develop a questionnaire for conducting survey for meaning hospital service quality.
3. Marketing research agencies plays a major role in today’s business world though it has demerits – Explain with example.
4. What are the application areas of market research in present scenario and explain about any three of them with examples.

2.7.3 FM: (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the investment bunch of a client? And also suggest where an investor should be careful. Consider the above statements and keep the present situation in mind Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand in stock pricing. Presumably the fundamental analyst also believes that supply and demand are important. In what ways do the two groups disagree on the subject?
3. ”The concept of a random walk in stock prices is bizarre and implies totally irrational behaviour by the investing public. Nothing could be further from the truth than random walk. Prices are related to fundamental economic worth is misleading.” – Comment.
4. Comment on the following statement “since Markowitz portfolio theory requires so many assumptions, the notion that investors should be concerned with the risk of the overall portfolio rather than the risk of the individual securities is misleading”.

2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information companies in India. What are the regulatory and supervisory objectives of the RBI in relation to the NBFCs? Explain the main elements of the RBI framework of NBFC regulation.
2. Do you think credit analysis is essential before providing loan to customers? Explain various credit appraisal techniques used by commercial banks to analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option” Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy is in the recession? Suggest some strategies approaches that are well suited for venture capital financing for industrial activities.

2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Write your own idea about the Concept of division of labour and how it can be applied to Production planning and control.
2. Is the Production planning and control function getting to be increasingly people-centric? If so, what may be the reason?
3. Write your prognosis for the future of Production planning and control discipline in general.
4. Assume yourself as a Maintenance manager in a Hotel Industry. Write your views about the merits and demerits of different types of Maintenance that can be practiced in Hotel Industry.

2.7.4 PM: (b) QUALITY MANAGEMENT
1. The plan-do-check-act (PDCA) principles are another essential tool for implementing a TQM programme successfully in Indian organisations. Are you agreeing PDCA also referred to as the Deming Wheel, is the principles of continuous improvement?
2. Cross functional management recognises that no organisational unit can by itself control every aspect of the business operations to ensure that the customer’s requirements are met.
3. Quality policy is a broad guide to action. It is a statement of principles. A policy differs from a procedure which details how some activity shall be accomplished. Thus a quality policy might state that quality cost will be measured.
4. To organise companywide QC circle symposiums of which the results of QC circle activities can be announced. Making presentation of QC circle activities is a valuable method of ensuring the QC circle summarizes the results of their activities.

2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. Prepare an Advertisement for launching a new product using Superscript, format the cells and make a macros and mail merge the final copy. Prepare a links for the highlighted products.
2. Prepare an Excel Sheets purchase of new machineries to XYZ Company by using Various Mathematical Functions, Statistical functions, financial functions, and Text functions. Attach the copy of excel sheets for each functions.
3. Discuss the procedure and advantages of creating Personal signature file message. Attach the image of this and discuss the steps followed in creating the personal signature file. Explain the role of ISDN and ISP in creation process. Attach the image for all the process.
4. With the rise of social media, many small businesses have had to alter their operational strategies to adapt. Social media affects business of all sizes in several different ways. Because of social media, businesses must make their brands more personal, market their products differently and communicate with customers in new ways – Comment this statement with reasonable points.

2.7.5 (b) INFORMATION TECHNOLOGY
1. Few eBay users believe that the use of sniping software is unfair and that eBay should prohibit its use. Present the facts and logical arguments that would convince eBay to prohibit the use of sniping software.
2. Visit the website of Air India (www.airindia.in) & Spice Jet (www.spicejet.com) and compare them.
3. Visit the applications area of www.oracle.com and www.microsoft.com to find any difference between Oracle’s ERP and Microsoft’s Dynamics. Submit detailed report regarding this.
4. Construct an ER diagram for a departmental store. Take the entities to define different activities (like purchase, sales), different types of employees (e.g. manager, supervisor), section (e.g. cosmetics, kids), customers and other departments of the store. Take appropriate attributes to define the entities. Construct appropriate table from the diagram.

M.B.A. MARKETING MANAGEMENT
SECOND YEAR

2.1 PRODUCT AND SERVICES MARKETING
1. Elaborately explain the various stages of new product development. Considering solar charger as a new product to be launched in a market, describe the process involved in developing this new product.
2. Create a branding program for a FMCG product of your choice. Provide full description of the company’s brand hierarchy, brand portfolio, brand’s current marketplace and the way in which the firm is addressing branding through its marketing mix. Explain how you would characterize the positioning of your brand.
3. Explain the traditional services marking mix and describe the expanded mix for services. Discuss the marketing mix as applicable to banking service sector.
4. Assume a tourism service establishment wherein the customers can influence each other. Describe the potential cases of favorable and unfavorable customer influences. Also discuss the ways to improve customer satisfaction by handling the unfavorable situations

2.2 MARKETING RESEARCH
1. ABC cookies are planning to launch a new line of cookies and want to assess the market size. The cookies have a mixed chocolate – jack fruit flavour and will be targeted at the premium end of the market. Discus the six W’s of a descriptive research design that may be adopted.
2. Adyar Inn is a chain of fast food restaurants located in major areas of Chennai. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but prior to that they want to know more about their customers and their preferences.
a) List possible hypotheses b)Explain what kind of research design would be appropriate?
3. To determine the effectiveness of the advertising campaign for a new dish washer, management would like to know what percentages of households are aware of the new brand. The advertising agency thinks that this figure is as high as 70 percent. The management would like a 95 percent confidence interval and a margin of error no greater than plus or minus 2 percent.
a) What sample size should be used for this study?
b) Suppose that management wanted to be 99 percent confident but could tolerate an error of plus or minus 3 percent. How would the sample size change?
4) Design an open-ended question to determine whether households engage in gardening. Also develop a multiple – choice and a dichotomous question to obtain the same information. Which form is the most desirable?.

2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles performed by various family members in terms of the following consumption roles:
a) Influencer b) Decider c) Buyers d) Preparers e) Users f) Maintainers g) Disposers

2.4 RURAL MARKETING
1. “On the account of consumer illiteracy, the audio-visual media provide an immense opportunity to communicate with consumers”, is it true? Outline the relative strengths and weakness of these media and describe their role in rural marketing.
2. Suggest the different ways of segmenting a rural market. On what bases would you consider for marketing Detergent soaps, cool drinks and television in rural market? Justify your views.
3. “Going rural is the need of the hour”. Keeping this statement into account, suggest the various roadblocks which the marketers have to overcome in order to successfully launch their product in rural markets.
4. Explain the various changes which are required to be made in the promotional strategy of a company for successfully promoting a product in rural markets.

2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of consumer goods of Unilever.
4. ‘Gig’ economy and freelancers as distribution agents in food delivery service. Bring out its future trend in India.

2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a selected industry in which there are few sellers and show how the adoption of different strategies by a leading player defines different possible paths. Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give an example for success and failure. Give reasons for the success and Failure.
4. “Technological factors represent major opportunities and threats, which must be taken into account while formulating strategies.” – Discuss. How will a firm build a sustainable technology based competitive advantage?


2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of buying and selling of goods or services using electronic systems. List-out the applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in E-Commerce.
3. Compare the communication system in traditional business and on-line business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software Industry.

2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and Evaluation.” –Do you agree with this statement. Substantiate your view with the following situation. You are the HRD Manager with ABB (India). ABB has recently taken over a major unit in Kolkata. You are sent on a posting there and are given the task of introducing a new operation scheme which your parent organization feels will improve efficiency. But you perceive during your stay that there is an underlying dissatisfaction amongst the employees and it is essential to gauge their views and opinion about the takeover and their expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis and t test. Create tables with imaginary and appropriate values and explain the results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to multi method of data collection is only going to compound the biases”. How do you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and data analysis”- Explain the statement by enumerating the various operations involved in it.

M.B.A. INTERNATIONAL BUSINESS
SECOND YEAR

2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Assume yourself as a managing director of a multinational corporation; what are the measuring tools you will utilize to evaluate the impacts of inter country differences on HRM? Justify your views with appropriate examples.
2. Place yourself in the position of being the head of HR department, how might formally written job description help you to manage your work unit? What would happen if your company decided not to use any job description at all?
3. What steps do you propose to take in case of a lay off caused by
(a) Seasonal fluctuations in demand
(b) Corporate restructuring
(c) Breakdown of machinery and equipment.
4. Give some examples of situation in which you wanted to do a great job but were prevented from doing so. What was the impact on you, and what would this suggest to you in your efforts to motivate other people to perform

2.2 INTERNATIONAL MARKETING MANAGEMENT
1. How Domestic Marketing is different from global marketing? What factors caused the growth of Internationalism since World War II? Discuss in Detail.
2. Explain the Different methods used by a researcher in conducting research in an International Environment? Which method can be most effective while collecting data about brand loyalty and why?
3. In general where do you think McDonald’s stands in the range of standardization in terms of its global marketing?
4. Amazon.com has been an early winner in the on-line book business. Which market segment has Amazon served? Are the Amazon target market segments in the United States and the rest of the world identical?

2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Understand the factors that affect exchange rates in the short and long run and how disequilibrium may occur in the exchange rate market.
2."In the absence of a common currency throughout the world, a series of problems arise in International cash management." What are these problems? How can these problems be overcome?
3. An export company wants to raise capital from international markets. What are the basic considerations the firm should take into account while making this international financing decision? Explain
4. “An alterative to investing in foreign stock is to invest in the shares of domestic MNCs”. – Discuss. Are MNCs likely to provide a reasonable substitute for International portfolio investment?

2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. In today’s business environment, what (in your opinion) are the most important responsibilities of a logistics manager in overcoming competition? Support your views.
2. "Many innovations on technology-based approaches are well-suited to the enhancement of the effectiveness of Supply Chain Management"-Justify the statement by giving few applications of information technology in SCM.
3. “Companies are giving more importance to supply chain while deriving business strategy” – Substantiate your views with suitable examples in International context.
4. As tough competition is going on in the market in all the fields, device strategies to face competition of chain of stores like Big Bazaar. Explain your views based on logistics management.

2.5 GLOBAL STRATEGIC MANAGEMENT
1. McDonalds Expansion strategies in India: Whether beefing up or Beefless? Substantiate your views and give suggestions as Management consultant.
2. There are number of strategies being practiced or followed by companies globally. Still Recession takes place. In this context, do you suggest new strategy or you face the recession with the existing strategies. How? Explain.
3. “Strategic planning deals with formulating, implementing and evaluating strategies to perform the cross functional decision of the company” Do you agree or disagree? Substantiate your views.
4. Discuss the age diversity issues at Ashok Leyland Limited (ALL), India’s second largest commercial vehicle manufacturers. Explain how can eliminate this issue from all.

2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Elucidate the export and import financing schemes provided by the government.
2. “BOT has a clear and dynamic role in advising government on relevant issues connected with foreign trade” – Discuss.
3. Exports made on re-export basis shall not be counted for reorganization, why?
4. “Permissible credits in the EEFC.” –Discuss.


2.7.1 INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Design an international marketing research for a multinational company product.
2. Identify the principal methods that companies might use in assessing and reviewing opportunities across international markets. Suggest alternate means by which firms can prioritise and segment international markets.
3. How can you draw a strategy canvas for a software company for international positioning of its products and services?
4. How do social and cultural influence the impact on international consumer behaviour.

2.7.2 EXPORT & IMPORT FINANCE
1. Pre-shipment credit will help the exporter in Indian scenario – Discuss.
2. Inflation rate as well as interest rates will affect the value of currency rates Discuss.
3. “Export incentives are major factors to encourage the EXIM business”- Are you agree?
4. “Credit Insurance agencies will help the exporter & importer in financial payments” – prove it.


M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a consultant how do you accept this statement? Give your views.
2. Power and politics are associated factors .As a management student how would you relate and compare both power and politics in organizational development context.
3. Organizational interventions are different in its significance. How would you classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe and study in any organization.

2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes that is capable of eliminating the disadvantages from the existing evaluation scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They don’t require training as they are experts in training. Give at least four arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee who is found to be having high potential – Give example.

2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.

2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked. As it equally influences both employee and management, which is obvious from the fact that today’s management has increasingly become professional, there is a greater thrust on the use of behaviour techniques in dealing with human side of enterprise – Do you agree with the statement? Justify.
2. “The responsibility of nurturing a healthy industrial climate lies with the management, the unions and the government. The political parties, the community and the society should also play a decisive role in improving the existing industrial relations and if there is any dispute or conflict, it should be settled by mutual negotiation or conciliation or voluntary arbitration” – Comment on the above statement and suggest the ways of promoting industrial peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range from the economic and social, political to the legal, psychological and managerial. But none of these give a perfect view of industrial relations but certainly adds to our intellectual dimensions in this context – Critically evaluate the statement and relate any two approaches of industrial relations system to the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that workers will be away from work. Examine whether and why management wants to declare lockouts and when workers want to go on strikes. Also identify the ways and means of resolving such disputes within the organisation and through alternative mechanisms.

2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and private sector.
2. What is the basis for occupational wage differentials support with live examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT analytical report.

2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a selected industry in which there are few sellers and show how the adoption of different strategies by a leading player defines different possible paths. Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry. Give an example for success and failure. Give reasons for the success and Failure.
4. “Technological factors represent major opportunities and threats, which must be taken into account while formulating strategies.” – Discuss. How will a firm build a sustainable technology based competitive advantage?

2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of buying and selling of goods or services using electronic systems. List-out the applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in E-Commerce.
3. Compare the communication system in traditional business and on-line business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software Industry.

2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and Evaluation.” –Do you agree with this statement. Substantiate your view with the following situation. You are the HRD Manager with ABB (India). ABB has recently taken over a major unit in Kolkata. You are sent on a posting there and are given the task of introducing a new operation scheme which your parent organization feels will improve efficiency. But you perceive during your stay that there is an underlying dissatisfaction amongst the employees and it is essential to gauge their views and opinion about the takeover and their expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis and t test. Create tables with imaginary and appropriate values and explain the results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to multi method of data collection is only going to compound the biases”. How do you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and data analysis”- Explain the statement by enumerating the various operations involved in it.





2 comments:

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  2. I am studying MBA HRM First year in Annamalai university. I need solved Assignment papers. What can i do for that.

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