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Narsee Monjee Executive MBA

NMIMS Assignments answers DEC 2019

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. You are an entrepreneur and have just launched your online venture closetfashion.com, selling trendy and stylish apparel for women. Since you have just launched Closet Fashion, customer service is of prime importance to you. A customer has written an angry email complaining that the silk blouse she purchased last week has shrunken. She mentioned that she washed the blouse by hand. Your website clearly mentions that the silk clothing cannot be hand-washed or machine-washed at home, it should be dry-cleaned. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. (10 Marks)

2. You’ve been job-hunting for the last 2 months and have finally landed an interview with your dream company and dream profile. What are the different types of job interviews? How will you prepare yourself for each of them? (10 Marks)

3. a. Digital Communication is changing business communication. What are the advantages and disadvantages of Instant Messaging? (5 Marks)

b. You have just finished drafting an email to your investors. How will you revise it to improve its readability? Name 2 Readability Indices. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Information Systems for Managers

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. The healthcare space inundated with the presence of 4, 00,000 apps approximately which are involved in monitoring and improving user’s health. These apps monitor user’s health data like calorie intake, physical activity, heart rate, blood pressure, sleep patterns and various other parameters. With the help of these self-monitoring apps users get more personalized information and are capable of transforming how healthcare will be delivered to them. Healthcare industry is embracing analytics to improve disease prevention, increase the accuracy of diagnoses, provide safe medications, and make treatments more effective. Give examples how different stakeholders in the healthcare industry use analytics (Healthcare professionals, healthcare providers, pharmaceutical companies and government). (10 Marks)

2. Fresh milk startup Country Delight has raised $7-10 million in a Series B funding round led by venture capital firm Matrix Partners. The company claims to source milk directly from the farm, eliminating the middle men and allowing farmers to earn a premium. It also invests in cold chain and quality testing infrastructure at the farmer’s location. The company offers other milk-based products including paneer, curd and ghee through its mobile app. How do you think technology can help this startup in improving the dairy supply chain from process management to tracking products and deliveries? (10 Marks)

(Source: https://www.livemint.com/companies/start-ups/country-delight-raises-funding-in-round-led-by-matrix-partners-1548182312046.html)

3. The northern Spanish city of Santander has become the testing ground for "smart cities" around the world. Smart Santander is a smart city experiment aimed at improving the quality of life, reducing energy consumption and engaging its citizens in civic duties. The city implemented wireless sensor networks and embedded 10,000 sensors on its streets and municipal vehicles to monitor garbage collections, crime air quality and manage street lighting for better energy efficiency. The Santander Smart City platform allows to integrate all the information of the different municipal services and thousands of sensors deployed by the city. The latter devices collect multiple data: from air quality, noise or temperature to which parking lots are free or occupied on different streets or when it is necessary to water a particular park or garden. For example, buses have sensors at the top that allow to know the level of pollution in different areas of the city. They have also been installed on street lamps and walls inside small white boxes in order to measure noise, temperature or brightness. Multiple devices installed on the ground monitor how many cars are parked in certain streets while different information panels indicate the free places in a given area to park the car. Even paper containers and containers have volumetric measurement sensors that indicate how full they are. This information is especially valuable when planning collection routes, which may vary according to needs. As garbage trucks are also intelligent, it is possible to monitor their travel and activity.

Source: (https://elpais.com/tecnologia/2019/07/17/actualidad/1563371290_289881.html)

a. What are the benefits of a smart city? Considering the dark side of smart city are you sceptical to the benefits of a smart city. (5 Marks)

b. What are the potential cybersecurity challenges faced in a smart city with data being collected in this way?

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Management Theory and Practice

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. M/s Paper Write Corporation deals with the manufacturing and selling of paper bags. The company has started this business looking at the opportunity that exists, after plastic was banned by the government in some states. The company has never used any modern day management practices and the business continues to function in the traditional way. Mr. Ajay has been appointed as a Manager to handle the overall functioning of the business. He notices few things in the company:

a) One person reporting to three bosses

b) No specialized worker in the factory

c) Long hierarchy to get any approval

d) No following of rules and regulations

e) No designated place for inventory, tools, equipment’s, etc.

f) The team work among employees is missing.

Advise Mr. Ajay any five of Henry Fayol’s principles which can solve the problems mentioned above. Explain the same with description. (10 Marks)

2. M/s Paper Write Corporation problems don’t seem to end. The company doesn’t use modern day technology in the departments. Some observations made by Ajay are:

a) The company uses register for employee attendance.

b) The company has a manual process of writing entry in the books of accounts.

c) The leaves are applied on paper which has a lengthy process of approval.

d) All the orders are sent through hard copies to the suppliers.

e) The inventory management is not practiced effectively due to the lack of usage of technology.

Advise any 5 modern day technologies which will make the system more productive and effective. Explain the same with description. (10 Marks)

3.a. There is no motivation among employees and workers in the organization. How will you motivate the employees and workers of M/s Paper Write Corporation? (5 Marks)

3.b. Explain the style of leadership that will be suitable for M/s Paper Write Corporation. Elaborate on the choice of leadership selected. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Social Responsibility

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

Assume you are handling the CSR activities of an organization M/s Padega India that deals with manufacturing of Stationary items which includes notebooks, Pen, Pencil, Eraser, Sharpener, etc. The company is well known for its product quality. The company has a national presence and it has been profitable since the last 10 years.

1. Explain any five CSR activities that you will initiate for the organization? Explain with reasons. (10 Marks)

2. Explain any five types of stakeholders for the organization M/s Padega India. Explain the organization’s responsibility towards those stakeholders. (10 Marks)

3.

a. Explain Carroll’s Pyramid of CSR for M/s Padega India. (5 Marks)

b. What are the various steps involved in the development of CSR Strategy for M/s Padega India? (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Organisational Behaviour

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. Arjan is an employee who is never on time for work or meetings. He has been issued several warning memos but in vain. The management is not able to take stringent action against him as he is very good at his work and is one of the top performers. As his reporting authority you still feel that he should respect time and be disciplined. From the different elements of reinforcement which one should his manager choose to get the desired behaviour? Conclude by giving why it (the one which you chose) is the best suited. (10Marks)

2. Choose one Asian and one European country. Compare and contrast communication in their cultures. (10 Marks)

3. Krabi Textile is going online from retail mode as the management feels that it is the need of the hour to be present in the digital space. People are resisting this change and you are the one chosen as the leader by the management to lead in this tough time.

a. What all people skills would be required by a leader to be effective in such times? (5 Marks)

b. How would you differentiate between being a manager and leader? (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Economics

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. Calculate the following: (10 Marks)

Quantity	Total Fixed Cost	Total Variable Cost	Total Cost	Average Cost	Marginal Cost
25	10	18	?	?	?
26	10	20	?	?	?
27	10	21	?	?	?

2. “Determinant of demand are the important factor which influences the decision of the consumers to purchase commodity or a service” With respect to the above statement discuss any 5 determinants of the individual demand. (10 Marks)

3

a. Suppose the monthly income of an individual increases from Rs. 10,000 to Rs. 15,000 which increases his demand for clothes from 20 units to 25 units. Calculate the income elasticity of demand and interpret the result. (5 Marks)

b. Quantity demanded for tea has increased from 100 to 160 units with an increase in the price of the coffee powder from Rs. 40 to Rs. 50. Calculate the cross elasticity of demand between tea and coffee and explain the relationship between the goods. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Essentials of HRM

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. Kanye Apparels Pvt. Limited is a home grown brand. It has come long way from being a family business to a mid-sized organisation. Traditionally they always believed in appraising employees through checklist method. Recently many employees have come out being very vocal about their displeasure on the traditional way of appraisal and feel it is an unjust way of assessing them. You have been hired as a consultant to propose a new appraisal system. Also, conclude by justifying your selection for the choice of appraisal method. (10 Marks)

2. Alaya infrastructure is a small sized organisation having 150 employees. The organisation never had a formal induction training. You are their first ever HR Manager and you strongly feel the need to have induction training. You are asked to present the concept and need for induction training to senior management. Conclude by emphasizing on the importance/advantages of induction training. (10 Marks)

3. A web content creation organization name Natika which is into humor based content is expanding and wants to hire a social media intern. Advertisement has to be placed for the vacancy. Based on this

a. Write a job description for social media intern for the above organisation. (5 Marks)

b. Write job specification for the above profile. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Management

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. You have been appointed as a Strategy Consultant to a Swiss shoe making brand namely “Bally” wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?

2. UNIQLO is a Japanese casual wear designer, manufacturer and retailer that wishes to enter India’s Retail market. Conduct a PESTLE analysis for Uniqlo in India & suggest whether Uniqlo should enter India or otherwise. (10 Marks)

3. You are the Chairman of Isuzu Motors in Japan. Your Indian subsidiary Isuzu India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 50% & 17% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Management

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. “Balwaan Gyms and Akhadas” is a new enterprise started by two young fitness freak entrepreneurs Mr. Balraj and Mr. Balbuddhi. Balwaan Gyms and Akhadas is a chain of gyms with a vision to make everyone healthy. The company has already opened 15 Gyms and Akhadas across five cities namely Mumbai, Bangalore, Pune, Delhi and Kolkata.

The gym has all modern facilities and amenities like 24*7 security, convenient parking, flexi hours, group Classes on fitness, Personal Training, Private restrooms for males and females. The most unique thing about Balwaan is that it also has all Indian style akhadas where traditional body building is taught. Balwaan’s every store has a healthy café where they serve traditional healthy food and drinks at extra cost.

The membership fees for the same is 24,000 per annum without a personal trainer.

The company has been relying only on word of mouth for yearly memberships. The company has not undertaken any marketing promotion campaigns for the same. The company is falling short of its expectation when it comes to membership and revenues.

Assume the company has hired you as a Marketing consultant and they want you to advise them on the following issues:

1. List and discuss the major bases for segmentation of consumer markets. Explain the four variables in detail for Balwaan. (10 Marks)

2. How will you promote the Brand Balwaan Gyms and Akhadas online? Explain five platforms that you will use to promote the same. (10 Marks)

3.a. Explain various levels of product with reference to Balwaan Gyms and Akhadas. (5 Marks)

3.b. Which celebrity will you select as a brand ambassador for the Balwaan Gyms and Akhadas? Explain the choice of your celebrity with five reasons. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Law

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. Explain the mechanism of a Digital Signatures which is recognized under the Information Technology Act, 2000 and state at least two (2) of its applications (10 Marks)

2. Explain in details two (2) real-life instances of Anti-Competitive Agreements which have been prohibited by the Competition Commission of India. (10 Marks)

3. Abhay and Seema have entered into a commercial agreement to license content. However, Abhay did not deliver the content to the satisfaction of Seema. Hence, there are disputes arisen between Abhay and Seema. Abhay and Seema do not want to go through a protracted litigation process in Indian courts. Can you advise them on:

a. What should be done to conduct an arbitration between Abhay and Seema to resolve their disputes (5 Marks)

b. The difference between Arbitration, Conciliation and Mediation? What is the advantages and disadvantages of each of these. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Financial Accounting and Analysis

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. Wildcat Ltd, a manufacturing company sold a machinery for Rs 8 lacs at the year end. The company had purchased the machinery four years back for Rs 15 lacs and had depreciated the same using written down value method of depreciation @ 20%. As an accounts executive of Wildcat Ltd, calculate the WDV of the asset for the four years, accumulated depreciation for four years and profit/loss on sale, if any. (10 Marks)

2. Mr. Shil Wants to record the financial transactions of his newly started business. Discuss what accounting steps/stages he need to adhere so that the transactions can be duly recorded and processed in order to prepare the financial statements. (10 Marks).

3

a. Following information is available in respect of a company named, as Beta Ltd

Particulars	Amount
Profit before taxes	Rs 50 lakhs
Dividend declared per share	Rs2
Price of the share prevalent on stock exchange	Rs 200
Applicable tax rate	35%
Share capital of company 5 lakh shares of Rs 10 each

Calculate:

·       Earnings per share

·       Dividend Pay-out Ratio

·       Price earnings ratio (5 Marks)

b. Prepare the cash flow statement from investing activities of Alpha Creative Ltd for the year ended March31, 2019

Particulars	Amount
Plant acquired	160000
Claim received for loss of plant in fire	45500
Unsecured loans given to subsidiaries	595000
Interest on loan received from subsidiary companies	72500

·       Also give reasons for the classification of above activities as inflow /outflow (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Operations Management

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. What is the need of Materials Requirement Planning (MRP) in a manufacturing company? Select any manufacturing company of your choice, and do a detailed study of its MRP process. (10 Marks)

2. Define aggregate operations planning. With the help of one example for each strategy, distinguish between the different aggregate operations planning strategies. (10 Marks)

3. US is set to construct the world’s largest ethane cracker plant in the US Gulf Coast region. Qatar Petrochemical (QP) and Chevron Phillips(CP) Chemical have signed an agreement to jointly develop the project. The complex is expected to comprise a 1,900-kiloton-per-annum (KTA) ethane cracker and two high-density polyethylene (HDPE) units with a combined capacity of 1,680 KTA. QP will own a 70% majority share in the joint venture and CP Chem will hold the remaining 30% stake. Chevron Phillips will also provide project management and oversight, and it will be responsible for operation and management of the facility.

The plant’s location will give it access to significant quantities of ethane produced by US shale basins, including the prolific Permian Basin. The facility will raise Qatar’s polyethylene production capacity by 82%. It will support an estimated 9,000 jobs during construction period, and once operational the facility is expected to provide 600 full-time jobs.

(Source: US to build world’s largest ethane cracker plant by Teresia Njoroge - Jul 15, 2019 https://constructionreviewonline.com/2019/07/us-to-build-worlds-largest-ethane-cracker-plant/ )

a. Discuss the factors that affect plant location decisions. What are the key factors that may affect the ethane cracker plant? (5 Marks)

b. Name the four major types of plant layout. For the above project, what should be the ideal plant layout? (5 Marks) 

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Consumer Behavior

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. What are the steps in the consumer decision-making journey? Describe your decision - making

journey for the following products: (10 Marks)

(a) Luxury Watch

(b) Breakfast Cereal

(c) Protein Shake

2. What is Just Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for this product category has been found to be Re 1. Brand B has made changes to its product formula to make it last for 4 days more, the j.n.d for this product category has been found to be 3 days. Explain the implication of j.n.d for Brand A and Brand B? (10 Marks)

3. a. In context of Consumer Personality, what is the Self-Concept? Explain the 4 types of Self-Image. (5 Marks)

b. Explain the 4 elements of Consumer Learning with an example. (5 Marks)

 

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Taxation- Direct and Indirect

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1 . Mr. Somaya recently joined as a marketing executive in a construction company. The Human resource department of the company recruited him at a CTC of Rs6.5 lacs, annually. The said department asked him to follow adequate tax planning so as to minimize income tax liability. However, being a graduate in Marketing Somaya is confused among the terms tax planning, tax avoidance and tax evasion. He approached you for discussing the differences in these terms. You recently come to know about the difference by studying them under the course of Taxation – Direct and Indirect. Explain him the needful with suitable examples. (10 Marks)

2. The basis of charge under the head salary is different when compared with income from other various sources. Further, there are certain deductions under the Income tax Act which are available only to the salaried employees and which are in addition to the deductions under Chapter VI of the income tax Act. Mention at least three of the deductions available to salaried employees with the maximum deductible amount for each of them. Also, discuss the conditions needed to be satisfied in order to charge any income under the salary head. (10 Marks)

3 a. Mr. Morgan received voluntary retirement compensation of Rs7.5 lakhs after service of 30 years. He still has 5 years of service left. At the time of VRS, he was drawing basic salary of Rs 25000 per month, Dearness allowance Rs 7000per month. Compute his taxable voluntary retirement compensation, assuming he can’t claim any relief U/S 89. (5 Marks)

b. Ramman is a resident and ordinary resident in India for the previous year 2018-19. He owes a house in London, which he has to let out at pound 15000 per month. The municipal taxes paid to the Municipal Corporation of London is pound 7000 during the previous year 2018-19. The value of one pound in India rupees to be taken Rs 90.50. Compute Ramman’s Net Annual Value of the property for the Assessment year 2019-20. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Business

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. The World Economic Forum publishes the Global Competitiveness report annually which ranks nations across 12 pillars of global competitiveness. Develop a regional Asia-Pacific Outlook for a minimum of 5 economies in the region. (10 Marks)

2. You are travelling to an African country (select one) and your colleague recommends you to visit the website of Centre for Intercultural Learning. Collect information and prepare a brief write-up on the cultural characteristics affecting workplace conduct in the selected African country and compare it with the Indian culture (10 Marks)

3. In late 1990s, Levi Strauss, the iconic jeans brand decided to restore its lost sales through a shift in strategy. They decided to allow the national managers to adapt the product offers and re-work on the marketing strategies. The products were re-designed for physical differences. Regional flavor was given to the advertisements especially when around 60% of the business started coming from emerging markets.

a. How does the brand Levi demonstrate the globalization of markets. Identify 5 such Indian brands who indicate the same global phenomenon. (5 Marks)

b. Do you think that this strategy will continue to work in future? Identify 5 global brands that practice standardization? (5 Marks)

 

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Organisational Theory, Structure & Design

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. PharmaCare Enterprises is a MNC, which is planning to takeover a small family owned enterprise called DermaBoss. Your firm has been tasked with doing an Organizational Analysis prior to the takeover. Detail out the techniques you would follow for doing an Internal Analysis of DermaBoss. (10 Marks)

2. Asha Motors is a family owned automobile company that is making electric vehicles (EV). With the enhanced focus on EV and the public inclination towards purchasing non-polluting vehicles, the company expects a sudden surge in demand and thus potential growth. The company promoters have realized that to take advantage of this, the company needs to scale up and drastically change the way they operate and to do so, they need an External Analysis. Detail out the four concepts of External Analysis and the Scenario Planning technique for this analysis. (10 Marks)

3. Software Inc is a start-up with offices across India. The management team consists of the founders and their family members. The business has been quite profitable but they now want to expand. Their investors have advised them to go in for an Organisational study using the 7 S Framework. The CEO of the company has asked your firm to share a presentation on this.

a. Please detail out the concept and features of an organisation. (5 Marks)

b. What is the 7 S framework? (5 Marks)

 

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Finance

Internal Assignment Applicable for December 2019 Examination

Assignment Marks: 30

1. Assume that ABC Ltd has equity share capital of ₹15,00,000 divided into shares of Rs150 each. The company wishes to raise additional total capital of ₹6,00,000 for expansion through ₹3,00,000 in equity shares and ₹3,00,000 in debts at 10%. The EBIT of the company is ₹3,00,000 and tax rate is 50%. Calculate EPS. Suggest what will happen to EPS if entire capital was raised through debts. (10 Marks)

2. Alpha Ltd is expecting an annual Earnings Before Interest and Tax of ₹1,50,000. The company had 10% debentures of ₹ 5 Lakhs. Calculate the overall cost of capital of the firm if the cost of Equity is 12% assuming NI approach in the calculation. Suggest what happens to the value of the firm when more debentures are issued. (10 Marks)

3. Mr. Mehta works as a Management Consultant in XYZ Ltd and his role involved analyzing capital investment projects. His manager asked him to analyze project X which involved capital investments of ₹10,00,000 and the cost of capital of 12%. The projects net cash flows are as follows:

Years	1	2	3	4	5
Cash Inflow	20000	30000	40000	45000	50000

Calculate:

a. Net Present Value of the project and suggest whether project is to be accepted or not. (5 Marks)

b. Internal rate of return and suggest whether project is to be accepted or not (5 Marks)

Subject Name	SEMESTER
Business Communication	SEM-1
Business Economics	SEM-1
Corporate Social Responsibility	SEM-1
Information Systems for Managers	SEM-1
Management Theory and Practice	SEM-1
Organizational Behaviour	SEM-1
Business Law	SEM-2
Business Statistics	SEM-2
Essentials of HRM	SEM-2
Financial Accounting and Analysis	SEM-2
Marketing Management	SEM-2
Strategic Management	SEM-2
Brand Management	SEM-3
Capital Market and Portfolio Management	SEM-3
Consumer Behaviour	SEM-3
Taxation Direct & Indirect	SEM-3
Sales Management	SEM-3
Organizaitonal Theory, Structure and Design	SEM-3
Operations Management	SEM-3
Marketing Strategy	SEM-3
Marketing of Financial Services	SEM-3
International Business	SEM-3
Customer Relationship Management	SEM-3
Cost and Management Accounting	SEM-3
Corporate Finance	SEM-3
B2B Marketing	SEM-4
Business Ethics	SEM-4
Financial Institutions and Markets	SEM-4
Insurance and Risk Management	SEM-4
Intergrated Marketing Communication	SEM-4
International Banking and Foreign Exchange Management	SEM-4
International Finance	SEM-4
International Marketing	SEM-4
Marketing Research	SEM-4
Project Management	SEM-4
Services Marketing	SEM-4
Strategic Financial Management	SEM-4
Treasury Management	SEM-4
Strategic Cost Management	SEM-4
International Logistics	SEM-4